ENCO joins forces with Benztown and Compass Media Networks to bring its SpecAI ad creation solution to the North American radio broadcast market. The companies say the SpecAI technology can help broadcasters create spec ads for sponsors on demand, alleviating the time, energy, and costs of traditional production methods while accelerating the sales process and time to market. Compass CFO Hiram Lazar says, “AI adoption has swiftly moved forward over the last few months, and as the largest player in spec commercials for over 10 years we recognized it was time to offer an AI solution for our clients. Using Benztown’s libraries, we can now give our clients the option to produce ads with an AI voice or a live voice to customize prerecorded spec commercials.”
