This morning (9/5) at 7:00 am, JVC Broadcasting launched the 24-hour Spanish-language news/talk format on WLIM-AM, Medford/W227CL, Port Jefferson branded “En Vivo.” The station is being programmed by Ana Maria Carbalo. JVC says, “Long Island has a huge Hispanic population that continues to be underserved. That was made abundantly clear during the pandemic. Long Island needed information in Spanish. ‘En Vivo’ will be a dedicated source that will not only deliver relevant information about what’s happening in our area but also educates and creates opportunities for the Hispanic population to prosper by providing the tools and resources they need.” Pictured above is the air staff producing the morning program.