According to a piece by John Ourand at Sports Business Journal, ESPN has struck a deal to have Good Karma Brands handle sales for the ESPN Radio network and its ESPN podcasts. ESPN will remain in charge of the
content, distribution and marketing its audio segment. Good Karma chief Craig Karmazin tells SBJ, “This is the culmination of what we’ve been working towards for the last 20-plus years. For us over the last 20 years, we’ve been focused on the medium and focused on the ESPN brand. Now for us to be able to run the sales operations of the entire network and the podcast business, it truly is like a culmination of everything we’ve been working towards in this partnership with them.” Read the Sports Business Journal story here.
