Audacy SVP of research and insights Idil Cakim says in a blog post, “For the foreseeable future, some 24 million “Late Night Show” viewers will not be able to watch any new episodes – and that’s no joke.” She says
this drives people to look for alternative forms of entertainment, and an Audacy study reveals that a “majority of late-night viewers (84%) whose shows are on pause due to the Writers Guild strike are excited to try new shows, especially on Audio. And a whopping 70% are excited to catch up on their podcast shows.” She adds that for media planners this represents an opportunity to “pivot.” “Given the scale and variety of audiences Audio programs attract, it is possible to meet these people during moments when they are actually super engaged and receptive to advertising.” Read the post here.
