March 2023 PPM Ratings Takeaways – Part Two
March 2023 PPM Data – Information for the March 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
Nielsen Audio’s March 2023 sweep covered March 2 – March 29.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are February 2023 – March 2023 (6+).
WASHINGTON, DC
News/Talk: Cumulus Media‘s WMAL-FM 4.3 – 4.0, -.3, #7 rank
News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.9 – 9.0, +.1, repeats in second-place
Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals and Nationals) 2.8 – 2.7, -.1, continues at #13
WJFK-FM’s internet stream 1.1 – .8, -.3, flat at #19
Public Radio News/Talk: American University-owned WAMU 12.1 – 12.0, -.1, #1
Number One 6+: public radio news/talk WAMU, 16th month in succession, 12.1 – 12.0, -.1
Largest 6+ February 2023 – March 2023 Increase: urban AC WMMJ (+1.2)
Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian WGTS (-1.4)
BOSTON
News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” steady at 4.1, remains in ninth-place
News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.6 – 4.4, -.2, sixth to seventh
Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics and Bruins) 7.5 – 8.1, +.6, #1
Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.2 – 2.6, -.6, #13 to #15
Public Radio News/Talk: Boston University’s WBUR 4.5 – 4.7, +.2, seventh to fifth
WGBH Educational Foundation-owned WGBH 3.4 – 3.7, +.3, anchored at #12
Number One 6+: sports talk WBZ-FM, third consecutive month, 7.5 – 8.1, +.6
Largest 6+ February 2023 – March 2023 Increase: sports talk WBZ-FM (+.6)
Largest 6+ February 2023 – March 2023 Decrease: sports talk WEEI-FM (-.6)
MIAMI
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Dade County School Board-owned WLRN 5.3 – 4.3, -1.0, fourth to seventh
Number One 6+: Cox Media Group urban AC WHQT, first month, 8.4 – 9.5, +1.1
Largest 6+ February 2023 – March 2023 Increase: urban contemporary WEDR (+1.5)
Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WLRN (-1.0)
SEATTLE
News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 5.4 – 4.8, -.6, fifth to sixth
News: Lotus Communications’ KNWN-AM/FM “Northwest News Radio” 4.3 – 4.1, -.2, ninth to tenth
Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 2.4 – 3.1, +.7, #18 to #14
Public Radio News/Talk: Northwest Public Radio’s KUOW 5.5 – 5.1, -.4, repeats in fourth-place
Number One 6+: iHeartMedia classic hits-oldies KJEB, first month, 5.9 – 7.2, +1.3
Largest 6+ February 2023 – March 2023 Increase: country KKWF (+2.1)*
Largest 6+ February 2023 – March 2023 Decrease: triple A KPNW (-1.5)
*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 12 PPM-markets
DETROIT
News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.6 – 3.0, +.4, #16 to #14
News: Audacy-owned WWJ News Radio 950” (Pistons) 5.0 – 4.8, -.2, repeats in ninth-place
Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Tigers) 6.3 – 6.2, -.1, fourth to third
WXYT-FM’s internet stream 1.3 – 1.8, +.5, stays at #20
Public Radio News/Talk: University of Michigan-owned WUOM 2.8 – 2.6, -.2, #15 to #16
Number One 6+: iHeartMedia CHR WKQI, first month, 7.3 – 8.3, +1.0
Largest 6+ February 2023 – March 2023 Increase: CHR WKQI (+1.0)
Largest 6+ February 2023 – March 2023 Decrease: classic rock WLLZ (-1.0)
PHOENIX
News/Talk: iHeartMedia’s KFYI “News Talk 550” flat at 3.0, #9 to #12
Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) unchanged at 2.9, #11 to #14
News: None in the top twenty
Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun and Arizona Diamondbacks) 2.8 – 2.3, -.5, #14 to #19
Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.4 – 6.4, -1.0, first to third
Number One 6+: Hubbard Broadcasting classic rock KSLX, first month, 6.4 – 7.5, +1.1
Largest 6+ February 2023 – March 2023 Increase: classic rock KSLX and adult hits KYOT (+1.1)
Largest 6+ February 2023 – March 2023 Decrease: rhythmic CHR KALV (-1.2)
MINNEAPOLIS
News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves and Minnesota Twins) 3.0 – 3.9, +.9, #15 to #12
iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.4 – 2.9, +.5, #18 to #14
Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.4 – 2.8, -.6, #13 to #15
News: None in the top twenty
Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 5.6 – 6.1, +.5, eighth to sixth
Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.6 – 6.7, +.1, repeats in third-place
Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, first month, 6.0 – 7.9, +1.9
Largest 6+ February 2023 – March 2023 Increase: hot AC KSTP-FM (+1.9)
Largest 6+ February 2023 – March 2023 Decrease: country KMNB (-1.3)
SAN DIEGO
News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.6 – 5.1, -.5, locked in fourth-place
News: None in the top twenty
Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.6 – 2.6 (Padres), +1.0, #20 to #15
Public Radio News/Talk: San Diego State University’s KPBS steady at 6.3, repeats in the runner-up slot
Number One 6+: Audacy classic hits-oldies KXSN, second successive month, 6.8 – 7.3, +.5
Largest 6+ February 2023 – March 2023 Increase: sports talk KWFN (+1.0)
Largest 6+ February 2023 – March 2023 Decrease: classic rock KGB-FM (-1.6)**
**Represents the largest February 2023 – March 2023 decrease (6+) of any station from the first 24 PPM-markets
TAMPA
News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.4 – 4.6, +.2, ninth to eighth
iHeartMedia-owned WFLA “News Radio 970” 2.1 – 2.3, +.2, repeats at #18
News: None in the top twenty
Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.2 – 1.3, +.1, #20 to #19
Public Radio News/Talk: University of South Florida’s WUSF 3.3 – 3.0, -.3, #11 to #12
Number One 6+: Cox Media Group adult contemporary WDUV, 20th month in a row, 7.8 – 9.0
Largest 6+ February 2023 – March 2023 Increase: adult contemporary WDUV (+1.2)
Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian WCIE (-.8)
DENVER
News/Talk: iHeartMedia’s KOA “News Radio 850” 2.3 – 2.4 (Colorado Rockies), +.1, repeats at #17
KOA cluster-mate KHOW “Talk Radio 630” 2.0 – 2.3, +.3, continues at #18
News: None in the top twenty
Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.2 – 3.5, -.7, #10 to #12
Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.5 – 4.3, -.2, stays in eighth-place
Number One 6+: Bonneville country KYGO, first month, 4.9 – 6.2, +1.3
Largest 6+ February 2023 – March 2023 Increase: country KYGO (+1.3)
Largest 6+ February 2023 – March 2023 Decrease: classic rock KRFX (-1.2)
BALTIMORE
News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.5 – 3.4, -.1, #11 to #12
WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.7 – 2.0, +.3, steady at #17
Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 1.1, #19 (unlisted in February 2023)
News: Audacy-owned business news WDCH “Bloomberg 99.1 FM” .5 – .9, +.4, #25 to #20
Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.1 – 5.5, +.4, remains in fifth-place
Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 4.3 – 3.9, -.4, eighth to tenth
Number One 6+: iHeartMedia adult hits WQSR, second straight month, 9.6 – 8.2, -1.4
Largest 6+ February 2023 – March 2023 Increase: contemporary Christian WRBS-FM (+1.4)
Largest 6+ February 2023 – March 2023 Decrease: adult hits WQSR (-1.4)
ST. LOUIS
News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.0 – 4.9, -.1, remains in tenth-place
KMOX cluster-mate KFTK “Talk 97.1 FM” 2.3 – 2.1, -.2, flat at #16
iHeartMedia-owned KTLK-FM “104.9 The Patriot” .8 – .9, +.1, #19 to #20
News: None in the top twenty
Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.2 – 3.0, -.2, continues at #13
Public Radio News/Talk: University of Missouri-owned KWMU flat at 3.8, repeats at #11
Number One 6+: Hubbard Broadcasting adult hits WARH, third month in succession, 9.8 – 10.6, +.8
Largest 6+ February 2023 – March 2023 Increase: adult contemporary KEZK (+1.5)
Largest 6+ February 2023 – March 2023 Decrease: rock KSHE (-.6)
Up next: March 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Email Mike Kinosian at Mike.Kinosian@gmail.com