Tag: women’s voices

By Holland Cooke
Consultant

If you missed yesterday’s webinar, look for the replay which will be posted today at EdisonResearch.com and which explains these trends well.

If you’re in broadcast radio, reading this list – which presenters offered “in no particular order” – you might feel like you’ve missed a memo… or a decade:

• #10: Video is redefining the podcast landscape.
• #9: YouTube is the top platform for podcast consumption and discovery for Gen Z.
• #8: TikTok is a platform for discovery for music, podcasts, and audiobooks.
• #7: Podcast fandom goes beyond listening.
• #6: Women’s voices matter in podcasts and music.
• #5a: Majority of all daily listening time is spent with ad-supported audio.
• #5b: Time spent with streaming music shifts from free to paid streaming music platforms.
• #4: In-car audio shifts to digital.
• #3: Shifting ad budget to podcasts can increase reach.
• #2: Smart speaker adoption varies by country.
• #1: Consumption of AI-narrating audio is increasing.
• “Bonus Finding:” More than 30% of Americans are awake by 6:00 am.

Recommendation for radio broadcasters: Make #4 our Priority Number One, defending a hill radio still holds. Audit your station’s app experience. And consider that Bonus Finding evidence that morning drive survived the pandemic shutdown after all.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn