Civic Media Establishes Milwaukee Black Media Trust to Preserve Print and Radio Outlets
Wisconsin media company Civic Media announces that it is placing the Milwaukee Courier – Wisconsin’s oldest Black newspaper – and two radio stations in an employee benefit trust with the goal of “ensuring independent Black media ownership in perpetuity.” The company says the new structure under the newly formed Milwaukee Black Media Trust will include the Courier, 
FM translator W269DL (fed by WGKB-AM and branded “101.7 The Truth”) and, eventually, WNOV-AM “860 The Voice.” Civic Media says it created the Milwaukee Black Media Trust to ensure no individual or corporation can sell, consolidate, or redirect these institutions away from the community they serve. Civic Media CEO Sage Weil comments, “We are very excited about Milwaukee Black Media because it puts these important community media assets under the control of the community that they serve, with a financial structure that benefits the employees doing the work. We look forward to working closely with Milwaukee Black Media to support the new organization’s growth and success in the years to come.” Civic Media will support Milwaukee Black Media’s operations through a services agreement, providing administrative, technology, and sales support services but Milwaukee Black Media will operate with full editorial and programming independence. The newly formed trust entered into a local marketing agreement with Good Karma Brands to program “The Truth,” with an option to purchase the station. Good Karma CEO Craig Karmazin states, “Good Karma Brands is proud to support a model that keeps these important media institutions rooted in the community they serve and expands the opportunity for our teammates. From the start, our focus has been on building a strong platform and positioning it for continued growth and impact.”
1972. The company was headed by Dr. Jerrel Jones, who passed recently. His daughter, current owner and president Mary Ellen Jones, says, “My parents built The Milwaukee Courier and WNOV to give Milwaukee’s Black community a voice when few existed. Passing that responsibility forward was not taken lightly. Civic Media is committed to honoring that legacy while investing in the future of trusted media.” The company says that Dr. Robert “Biko” Baker will join as operations manager for both the radio station and newspaper. Civic Media CEO Sage Weil comments, “Acquiring The Milwaukee Courier and WNOV is both an opportunity and a responsibility. These are trusted institutions with deep roots in Milwaukee, and our role is to steward that legacy while investing in their future – modernizing operations, expanding digital reach, and ensuring they continue to serve the community with integrity. We’re proud to have Dr. Robert ‘Biko’ Baker lead this work.”
Communications’ WNOV-AM, Milwaukee; and Minority Communications’ KJMC-FM, Des Moines. SmileyAudioMedia owner and program host Tavis Smiley says, “Our show’s rapid and continued expansion into key media markets represents an exciting next chapter. As we move deeper into the 2024 election season, we’ll continue to provide our growing listener base with enlightening and empowering programming unapologetically geared toward African Americans and other citizens of color.” The program is heard in Chicago on Midway Communications’ WVON-AM; LEVAS Communications’ WURD-AM, Philadelphia; and Equity Media’s WBOK-AM, New Orleans and plans to announce more new affiliate stations later in the spring.