Industry News

JVC Broadcasting to Launch Spanish News/Talk Outlet on Long Island

Last week, JVC Broadcasting closed on its acquisition of WLIM, Medford, New York and its FM translator W227CL at 93.3, licensed to Port Jefferson, New York and revealed that it would flip the station from its classic hits format. Now, JVC says that it will debut a Spanish-language news/talk outlet on the signals. JVC CEO John Caracciolo says, “We have a very successful Spanish music station with ‘LaFiesta’ [WBON-FM] run by Ana Maria Carbalo. For over 13 years ‘LaFiesta’ has been a community beacon of information, news,im networking and mostly music. As the Latino community grows in Suffolk County, we found that they have no full-time news and information source, no outlet for them to express their thoughts or hear the talk radio that they want. We knew that we needed a sister station to ‘LaFiesta’ that was dedicated to the community and was their ‘LI News Radio’ or WINS. Ana developed the concept of live, local, community talk radio for this demo and named it ‘En Vivo’ — or ‘Live,’ now all I had to do was find an outlet for this amazing concept she developed. When WLIM 1440 and 93.3 became available we knew we had to make the move and bring them into the JVC cluster.” Carbalo adds, “Long Island ‘En Vivo’ knows today’s decisions affect our community tomorrow and the best tool to drive us to a better future is information. News, politics, finance, sports, entertainment, health & lifestyle – we cover it all. Long Island has a huge Hispanic population that continues to be underserved. That was made abundantly clear during the pandemic. Long Island needed information in Spanish… So now we have a dedicated source that will not only deliver relevant information about what happens in our area but also educates and creates opportunities for the Hispanic population to prosper by providing the tools and resources they need.”