Tag: weekend show

Industry Views

Monday Memo: Why Not Just Podcast?

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imI’m occasionally asked this by attorneys, real estate agents, personal finance advisors, and other local retail service professionals who are disappointed with results they’re getting from hosting weekend ask-the-expert call-in shows.

The Good News: Anyone can podcast.
The Bad News: Anyone can podcast.

That’s evident from the way many podcasts sound, without the planning and polish of a broadcast-quality presentation that demonstrates your expertise and comforting counsel.

So here’s Part 2 of the 2-part series that began here last week: Yes, DO podcast. Data from respected Edison Research demonstrates that podcasting attained “mainstream media” status back in 2016. So do accommodate your prospective clients’ appetite for on-demand media.

im

But who will know your podcast…exists? Lots of radio listeners and social media followers…IF the podcast is part of a coordinated multi-platform marketing strategy. A well-executed, well-promoted weekend show is the hub. Picture an octopus. The torso is the radio show. Appendages include podcasts – both whole hours on-demand and “snack-size” single topic solutions – and aircheck clips linked from social media posts, informative blog posts about issues callers raise, E-newsletter, etc.

Said another way: If the weekend show is a stand-alone, return-on-investment for brokering those hours can be dubious.

And – unlike hobbyist-sounding podcasters self-publishing in obscurity – you’re “real” because you’re on radio.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download. Follow HC on Twitter @HollandCooke

Industry News

Former Cuomo Aide to Host WABC Radio Show

By TALKERS | by TALKERS

Melissa DeRosa, who served as aide to former New York Governor Andrew Cuomo, is getting her own weekly radio show on WABC, New York. The New York Post reports that DeRosa, who has been serving as aim contributor to the Red Apple Media station, will host a Sunday talk show, although a firm start date has not been announced. Red Apple CEO John Catsimatidis tells the Post, “She is one smart lady and she is one tough lady and you know how much I appreciate smart tough ladies.” DeRosa says her show will tackle “the major headlines driving national news and New York news. It will be a mix of insiders conversation but also I want it to have broader appeal to everyday New Yorkers.” Read the Post story here.

Advice

Monday Memo: Your Podcast ‘Bones,’ Part Deux

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — “But I’m doing a whole SHOW, not just the ‘snack-size’ episodes you recommend,” one podcaster wrote, after reading last week’s column, itself conspicuously succinct.

While I continue to heed the listener research which recommends (forgive me) “less is more,” I myself subscribe to several longer-form podcasts. My concern about going-longer is the same caution I offer to eager beavers who ask me about launching a weekend show: It’s a lot of work.

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Advice

Monday Memo: Is Your Show the Dog? Or the Tail?

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Lots of response to last week’s “Weekend Warriors, Renegotiate.” SOME stations were horrified by what I’m telling their brokered ask-the-expert hosts. SMART stations already offer the win-win template I outlined. ICYMI: https://www.talkers.com/2022/03/21/monday-memo-weekend-warriors-renegotiate/

 FMs are scrambling. AMs? Ugh.

As if AM wasn’t already suffering listener demographics, technical interference, caricature programming, and too little local content, now comes the proposal to make Daylight Saving Time permanent. From November through February – when local sunrise would come between 8:00 am and 9:00 am – later pattern and power change times would cripple full-time stations. Daytimers would be utterly screwed if smart ones with translators hadn’t already rebranded as FMs (as have so many full-time AMs).

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