Ratings Takeaways

April 2024 MLB Flagship Scoreboard

imGenerally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24).

To put things in perspective, the baseball year officially started March 20 when the Los Angeles Dodgers and San Diego Padres played two games in South Korea; the other 28 teams played their first game March 28.

Listed below are each MLB team’s main flagship.

Only one station per team appears – there are no simulcast partners and/or internet streams.

In addition, flagships of the Yankees and Mets are listed only in New York (not Long Island and Middlesex), while key stations of the Giants and A’s appear in San Francisco (not San Jose).

There was a (6+) March 2024 – April 2024 uptick in approximately four of every five applicable flagship cases (81%); 15% dipped; and 4% were flat.

Representative March 2024 – April 2024 (6+) gains were +0.92, while typical declines were -0.27.

Heftiest increases (+2.0 each) were logged by news/talk WLW, Cincinnati (Reds) and news/talk WTAM, Cleveland (Guardians).

Flagships of the Angels (KESN); White Sox (WMVP); and Brewers (WTMJ) did not appear (DNA) in the March 2024 or April 2024 survey periods.

News/talk WLW, Cincinnati (Reds) 11.3 – 13.3, +2.0, #1 #1

News/talk WTAM, Cleveland (Guardians) 5.4 – 7.4, +2.0, #9 – #4

Sports talk WXYT-FM, Detroit (Tigers) 7.5 – 9.2, +1.7, #2 – #1

Sports talk KCSP, Kansas City (Royals) 1.8 – 3.4, +1.6, #17 – #10

News/talk KMOX, St. Louis (Cardinals) 3.0 – 4.5, +1.5, #14 – #10

Sports talk WCNN, Atlanta (Braves), 2.5 – 3.8, +1.3, #17 – #10

Sports talk WIP, Philadelphia (Phillies), 5.5 – 6.7, +1.2, #6 – #4

Sports talk KIRO-AM, Seattle (Mariners) 2.7 – 3.8, +1.1, #17 – #10

Sports talk KNBR, San Francisco (Giants), 3.0 – 3.9, +.9, #10 – #6

Sports talk WEEI-FM, Boston (Red Sox), 3.0 – 3.9, +.9, #13 – #10

Sports talk KLAC, Los Angeles (Dodgers), .8 – 1.6, +.8, #32 – #27

Sports talk KRLD-FM, Dallas (Texas Rangers), 1.7 – 2.3, +.6, #24 – #20

Sports talk KBME, Houston (Astros), .5 – 1.1, +.6, #27 – #23

Sports talk KWFN, San Diego (Padres) 3.4 – 4.0, +.6, #14 – #10

News/talk KOA, Denver (Colorado Rockies) 2.4 – 3.0, +.6, #17 – #15

Sports talk WFAN FM & AM, New York (Yankees), 1.9 – 2.3, +.4, #15 -#13

Sports talk WSCR, Chicago (Cubs), 2.9 – 3.3, +.4, #11 – #10

Sports talk WDAE, Tampa (Rays) 1.9 – 2.3, +.4, #17 – #16

Sports talk KMVP-FM, Phoenix (Arizona Diamondbacks) 2.6 – 2.9, +.3, #14 – #10

News/talk WCCO, Minneapolis (Minnesota Twins) 4.1 – 4.4, +.3, #11 – #10

Sports talk WJFK-FM, Washington, DC (Nationals), 2.4 – 2.5, +.1, #17 – #17

Business News KNEW, San Francisco (Oakland A’s), .3 – .3, Flat, #30 – #30

Sports talk WINZ, Miami (Marlins) .4 – .3, -.1, #31 – #31

News WCBS-AM, New York (Mets), 2.0 – 1.8, -.2, #14 – #19

News/talk WBAL, Baltimore (Orioles) 3.7 – 3.3, -.4, #10 – #10

Sports talk KDKA-FM, Pittsburgh (Pirates) 8.4 – 8.0, -.4, #2 – #2

Sports talk KESN, Los Angeles (Angels), DNA – DNA, DNA – DNA

Sports talk WMVP, Chicago (White Sox), DNA – DNA, DNA – DNA

News talk WTMJ, Milwaukee (Brewers), DNA – DNA, DNA – DNA

Sports talk CJCL, Toronto (Blue Jays), Canadian, Not Applicable

Mike.Kinosian@gmail.com

Industry News

WEEI, Boston’s Greg Hill Signs Multiyear Extension

Morning show personality Greg Hill signs a multiyear contract extension with Audacy’s sports talkim WEEI-FM, Boston. He’ll continue to lead his program that includes cast members Jermaine Wiggins, Courtney Cox and Chris Curtis. Audacy Boston SVP and market manager Mike Thomas states, “We are thrilled to extend Greg’s contract and keep the momentum going for his award-winning morning show. We look forward to having Greg, alongside Jermaine and Courtney, continue to set the tone for our weekday programming and deliver entertaining content for our listeners for the foreseeable future.”

Front Page News Industry News

Thursday, April 21, 2022

Bill O’ Reilly is This Week’s Guest on Harrison Podcast. Multi-platform news/talk media star and best-selling author Bill O’ Reilly is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” O’ Reilly’s 40-plus year career has been colorful, controversial, and continues to be consequential. After gaining prominence as an anchor for the mainstream TV networks ABC and CBS, he served as host of the groundbreaking celebrity gossip entertainment-industry show, “Inside Edition,” and then evolved into politics going on to be the top-rated host at FOX News Channel for approximately two decades. Today, his short-form commentaries, syndicated by Key Networks, are heard on hundreds of news/talk radio stations across the nation and he’s currently in the process of launching a new nightly, long-form syndicated program titled, “No Spin News.” Harrison and O’ Reilly discuss the state and future of modern era news/talk media in addition to looking back at what it was like for the independent-minded talker to co-host and partner with former President Donald Trump on his recent four-city “History Tour.” Be sure to meet Bill O’ Reilly at the forthcoming Talkers 2022 conference at Hofstra University on Friday, June 10. To listen to the entire podcast, please click here.

 

Sean Hannity Becomes Longest-Running Primetime Cable News Host. According to FOX News Channel, primetime superstar Sean Hannity notches another industry milestone as he tops the late Larry King to assume the mantle of the longest-running primetime cable news host in U.S. television history. Today (4/21), marks 25 consecutive years, six months, and 15 days at the helm of a primetime cable news program – beating King’s run on CNN. Hannity has been a staple of FNC’s primetime lineup since the launch of the network in 1996. He was co-host of “Hannity & Colmes (with the late Alan Colmes) that debuted on October 7, 1996. FOX News Media CEO Suzanne Scott says, “Sean’s authenticity and insightful commentary have created one of the most enduring connections with our audience and it’s been an honor to watch him over the years. A FOX News original, he has helped innovate the industry, and we are incredibly proud of his extraordinary success.” Hannity comments, “I am extremely grateful to FOX News Media and to our loyal, dedicated viewers whom I am proud to serve every night.”

 

WHAM/WSYR Talk Host Bob Lonsberry Pens Blog Post About Personal Mental Health. Longtime WHAM, Rochester and WSYR, Syracuse talk host Bob Lonsberry’s April 20 post to his blog reveals a man searching for help to deal with mental health issues he confesses have plagued him his entire life. The blog doesn’t go into specific detail about his own struggles but does document to some degree his family history of mental illness, especially that which tormented his mother for most of her life. He begins the post saying, “This column is not intended to elicit sympathy or be seen as courageous. Not by any means. It is rather a report on the final desperate action of a man who has destroyed the lives of his family, hurt countless other individuals, failed at his religion, and probably devolved from narcissist to sociopath. This isn’t pretty or sweet, but neither is it manipulative or attention seeking. It’s just a column. Please, leave me the delusion that I’m a writer. And if me being nuts makes you more comfortable asking if you might be nuts, too, and maybe need some help, too, then good. That’s the point.” Read the blog post here.

 

Round Two of March PPMs Released. The second of four rounds of ratings information from Nielsen Audio’s March 2022 PPM survey has been released for 12 markets including: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Hubbard Radio’s all-news WTOP-FM jumps 1.4 shares for an 8.7 share (6+, weekly AQH share) finish and climbs to the #2 rank, while Cumulus Media’s crosstown news/talk WMAL-FM slips two-tenths for a 3.9 share finish good for the #10 rank. iHeartMedia’s news/talk WRKO, Boston continues its ascent, tacking on 1.1 shares to wrap the survey with a 4.7 share and the #8 rank, while sister all-news WBZ-FM slides seven-tenths to a 5.5 share and the #6 rank. In Seattle, Bonneville’s news/talk KIRO-FM remains on top posting a 7.4 share to stay ranked #1. The talk in St. Louis is dominated by Audacy as heritage news/talk KMOX finishes with a 3.6 share, after shedding two-tenths, and remains ranked #11, while sister talker KFTK-FM drops eight-tenths for a 2.6 share finish good for the #15 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first round) here.

 

Meghan Ottolini Joins WEEI-FM, Boston’s ‘Merloni & Fauria’ Show. Boston sports media personality Meghan Ottolini is getting an expanded role on sports talk WEEI-FM’s “Merloni & Fauria” afternoon drive program, effective May 4. She’s been serving as a part-time host on the show since January of 2021. Audacy Boston SVP and market manager Mike Thomas says, “Meghan is a rising star in this industry, and we are very excited to have her join ‘Merloni & Fauria’ each afternoon. Writing is a passion of Meghan’s and she will be able to continue to do that for our station’s website, enabling her to create can’t-miss content for Boston sports fans – both on air and online.” Ottolini most recently served as a multimedia reporter for the Boston Herald since 2017. Additionally, she was an on-air talent for NBC Sports Boston’s “Quick Slants” television program. She comments, “I’m thrilled to join WEEI and work alongside Lou [Merloni] and Christian [Fauria] delivering premier sports talk coverage in the best sports city in the country. This opportunity is such a privilege and I look forward to having a lot of fun in this next chapter of my career.”

 

The TALKERS magazine 2022 Heavy Hundred of Talk Radio Hosts is Published. The 2022 edition of TALKERS magazine’s annual list of the 100 Most Important Radio Talk Show Hosts in America – also known as the Heavy Hundred – has been published. Since the early 1990s, TALKERS editors – with input from industry leaders – have compiled this annual feature created to recognize the hard-working talk radio personalities in America. TALKERS executive editor Kevin Casey says of this 2022 edition, “Creating the Heavy Hundred is always a challenging task for our editorial staff. Our use of both hard and soft factors in evaluating candidates for the list only adds to the difficulty in selecting the “most important” radio talk show hosts, but it’s a project that allows us to really get a big-picture look at the key players in this format and it’s something that we take very seriously. Congratulations to all of the talk radio personalities who are recognized on this year’s Heavy Hundred!” See the list here.

 

FOX News Digital Top Performer in Multiplatform Minutes for March. According to the Comscore data for the month of March, FOX News Digital finished as the top-performing news brand in the competitive set in multiplatform minutes. FOX News Digital says this marks its fourth consecutive quarter ranking as number one in the category in the news competitive set. FOX News Digital delivered 3.5 billion total multiplatform minutes, topping closest rival CNN.com (3.35 billion). For the first quarter of 2022 (Jan.-Mar.), FOX News Digital delivered 9.2 billion total multiplatform minutes versus CNN.com’s 7.85 billion. However, In the multiplatform unique visitors metric, CNN.com was far and away on top with 136.3 million compared to FOX News Digital’s 79.2 million for March. For the first quarter, CNN.com’s multiplatform unique visitors total was 147.9 million to FOX News Digital’s 85.3 million.

 

Radio Pros Launch New Consulting Firm. The new firm is called the Smith Richards Collective and is being launched by radio executives Steve Smith and Tim Richards and digital marketing strategist Heidi McIvor-Allen. The organization says it “brings deep radio operations, programming, and digital marketing experience to radio stations and groups, with a fresh approach and innovative strategies to help stations grow their audience and revenues, while saving money.” It adds that in addition to podcast and radio talent coaching services, the Smith Richards Collective offers full-service white glove consulting for radio stations and groups, as well as an embedded full-service digital marketing agency, McIvor Marketing, which offers stations and groups a full spectrum of digital resources and support.

 

Salem New York’s ‘The Answer’ to Produce ‘The Salem Business Breakfast.’ Next Wednesday (4/27) Salem Media Group’s news/talk WNYM-AM, New York “AM 970 The Answer” is presenting “The Salem Business Breakfast” at Bergen Community College in Paramus, New Jersey. It takes place from 6:00 am to 10:00 am as Joe Piscopo broadcasts the morning show live. An interactive business panel discussion will be moderated by attorney and AM 970 The Answer personality Arthur Aidala that will include: Bernie Kerik, former NYPD Police Commissioner; Steve Perillo, president & owner of Perillo Tours; Ace Watanasuparp, national director of strategic sales at Citizens Bank Home Mortgage Division & founder of Chase Restaurant Group; Jason Greene, vice president of Magniflood INC; and Melanie Landano, founder & owner of Mel’s Butcher Box.

 

TALKERS News Notes. New York City Audacy radio stations are airing the podcast episodes hosted by WCBS-FM personality Patty Steele for which she won a 2022 Gracie Award in the category National Podcast – Lifestyle Limited Series. The program is titled “The Deep 6” and the episodes that will be aired on April 24 at 6:00 am consist of her interview with her 26-year-old son Jake about his heroin addiction and his journey to recovery. Steele, a mother of three,  reveals her struggle through the ordeal that simultaneously occurred with her breast cancer diagnosis. With five years of sobriety under his belt, Jake and his mom decided it was time to make their story public with the hope of helping others. Steele comments, “It’s important that we take the stigma away from addiction issues and talk openly about what is truly affecting our children. I’m so grateful that Jake and I are in such a good place that we’re able to share our journey.” WINS director of news and programming Ben Mevorach states, “Patty’s conversation with her son is heartbreaking, inspiring, life-affirming, and compelling. It is one of the most important podcasts to come along in a very long time. What makes it so powerful is its authenticity. You can feel the pain and unrelenting love for her son on this very personal journey. Patty is brave beyond words to share and explore all that has happened and because her story could be any parent’s story, every parent will find a part of themselves in it.”…..Pictured at left is Salem Radio Network talk radio host Mike Gallager(left) with 16-time WWE World Champion wrestler Ric “The Nature Boy” Flair (right). Gallagher bumped into Flair while taking his first “maskless” flight since the pandemic began in 2020…..Audacy is conducting 45 volunteer events nationwide to celebrate Earth Day as part of its 1Day1Thing Sustainability Initiative. The series of events, which will engage employees across the company, aim to make a positive impact on the communities in which the company serves and the planet. Projects including tree planting, park and waterway cleanups, recycling projects and habitat restoration, among others. Audacy director of sustainability Jaimie Field says, “We pride ourselves on our relentless commitment to supporting the health and success of the communities that are at the heart of our business, and we’re thrilled to unite our teams across the country to do some good for our planet. Sustainability is a focal point of our Audacy Serves initiative, and we’re looking forward to leveraging these actions this Earth Day to make a lasting impact on our environment, both today and for generations to come.”…..Good Karma Brands president Steve Politziner has been inducted into the 45th class of the Palm Beach County Sports Hall of Fame. Each year, the Palm Beach County Sports Commission recognizes an elite group of individuals who have made major impacts to the Palm Beach County sports landscape. By bringing ESPN to the market through the power of radio, TV and events, he helped shape Palm Beach County’s sports identity, created a home for sports fans and has provided coverage to the great sports stories, teams and athletes that make up the community.

 

Russia-Ukraine War, Netflix Crash/Financial Markets/Inflation, Midterms/Trump & the GOP, DeSantis vs Disney, College Debt Forgiveness, COVID-19, Macron-Le Pen Race, and Arizona Wildfire Among Top News/Talk Stories Yesterday (4/20). Russia’s ongoing invasion of Ukraine and its ICBM test and threat of nuclear weapons use; the crash of Netflix’s stock, its effect on the financial markets and the broader issue of high gas and food prices; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; Florida Governor Ron DeSantis pushes legislation to strip Disney of its decades-old special district benefit; the Biden administration’s move to provide 50,000 students with college debt forgiveness; the ruling that cancels the air travel mask mandate and the BA.2 variant; the tight race between Emmanuel Macron and Marine Le Pen for president of France; and the raging Arizona wildfire were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.