May 2024 PPM Ratings Takeaways – Part Four
May 2024 PPM Data – Information for Nielsen Audio’s May 2024 survey period (April 25 – May 22) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
No share or rank thresholds are required to be included here.
MLB team names of spoken-word flagships are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are April 2024 – May 2024 (6+).
AUSTIN
News/Talk
KLBJ-AM 4.4 – 4.4, #7 – #7
KJCE .1 – .1, #30 – #29
News
None
Sports Talk
KBPA-HD2 .9 – 1.0, #21 – #21
KVET-AM .5 – .6, #24 – #22
KTAE DNA – DNA, DNA – DNA
Public Radio News/Talk
KUT 7.6 – 6.1, #2 – #3
KUT-HD2 DNA – DNA, DNA – DNA
Note: Public radio news/talk KUT’s -1.5 (7.6 – 6.1) represents Austin’s largest (6+) April 2024 – May 2024 decrease.
RALEIGH
News/Talk
WTKK 7.3 – 8.3, #4 – #2
WPTF .6 – .4, #23 – #24
News
WRAL-HD3 .7 – .7, #21 – #19
Sports Talk
WCMC-FM 3.1 – 3.2, #12 – #12
WCMC-FM HD2 .1 – .1, #25 – #25
Public Radio News/Talk
WUNC 7.9 – 6.9, #3 – #5
Note: Public radio news/talk WUNC’s -1.0 (7.9 – 6.9) represents a tie for Raleigh’s largest (6+) April 2024 – May 2024 decrease.
INDIANAPOLIS
News/Talk
WIBC 5.7 – 6.9, #7 – #4
News
WOLT-HD2 .2 – .3, #25 – #22
Sports Talk
WIBC-HD2 2.3 – 3.5, #16 – #14
WNDE .3 – .1, #22 – #23
WXNT DNA – DNA, DNA – DNA
WFNI DNA – DNA, DNA – DNA
Public Radio News/Talk
WFYI 5.9 – 4.8, #6 – #9
Notes: The +1.2 by news/talk WIBC (5.7 – 6.9) and sports talk WIBC-HD2 (2.3 – 3.5) represents Indianapolis’ largest (6+) April 2024 – May 2024 increase.
Meanwhile, public radio news/talk WFYI’s -1.1 (5.9 – 4.8) is tied for the market’s largest (6+) April 2024 – May 2024 decrease.
MILWAUKEE
News/Talk
WISN 10.3 – 12.1, ninth consecutive month at #1
WLIP .1 – .1, #26 – #26
WAUK DNA – DNA, DNA – DNA
WTMJ DNA – DNA, DNA – DNA (Brewers)
WGKB DNA – DNA, DNA – DNA
News
None
Sports Talk
WRNW 2.3 – 2.1, #15 – #15
WOKY .2 – .3, #21 – #21
WSSP .2 – .2, #21 – #23
WKTI DNA – DNA, DNA – DNA
Public Radio News/Talk
WUWM 3.3 – 2.6, #10 – #14
Notes: In addition to being #1 for the ninth consecutive month, news/talk WISN posts Milwaukee’s largest (6+) April 2024 – May 2024 increase (10.3 – 12.1, +1.8).
Conversely, public radio news/talk WUWM’s -.7 (3.3 – 2.6) represents a tie for the market’s largest (6+)April 2024 – May 2024 decrease.
NASHVILLE
News/Talk
WWTN 5.7 – 6.5, #5 – #4
WLAC 1.7 – 1.6, #18 – #17
News
WNRQ-HD2 DNA – DNA, DNA – DNA
Sports Talk
WGFX 5.5 – 5.3, #7 – #9
WPRT 2.5 – 2.3, #17 – #16
Public Radio News/Talk
WPLN 3.2 – 3.1, #15 – #15
WPLN-HD3 Stream DNA – DNA, DNA – DNA
PROVIDENCE
News/Talk
WPRO-AM 7.0 – 7.3, #4 – #4
WHJJ 1.1 – 1.2, #12 – #13
News
None
Sports Talk
WVEI 1.7 – 1.8, #9 – #10
WPRV .1 – .1, #18 – #19
WBZ-FM DNA – DNA, DNA – DNA
Public Radio News/Talk
WGBH 2.1 – 2.2, #8 – #8
WNPN 1.0 – 1.0, #13 – #15
WCAI .1 – .1, #18 – #19
NORFOLK
News/Talk
WNIS 2.1 – 2.4, #14 – #13
WGH-FM HD2 .1 – .1, #24 – #24
News
WNOH .3 – .3, #23 – #22
Sports Talk
WVSP 1.1 – 1.4, #17 – #16
WGH-AM .1 – .1, #24 – #24
Public Radio News/Talk
None
JACKSONVILLE
News/Talk
WOKV-FM 9.1 – 8.7, #3 – #3
News
WJBT-HD2 .2 – .2, #21 – #22
Sports Talk
WOKV-AM .2 – .2, #21 – #22
Public Radio News/Talk
WJCT 2.4 – 2.8, #13 – #12
WEST PALM BEACH
News/Talk
WFTL 2.6 – 2.6, #8 – #9
WJNO .9 – 1.2, #14 – #13
WZZR 1.2 – 1.0 #13 – #14
News
None
Sports Talk
WMEN .5 – .5, #16 – #16
WBZT .3 – .3, #19 – #18
Public Radio News/Talk
WLRN 2.6 – 2.2, #8 – #11
WLRN-HD2 Stream DNA – DNA, DNA – DNA
GREENSBORO
News/Talk
WPTI 3.9 – 3.7 #10 – #10
News
None
Sports Talk
None
Public Radio News/Talk
WFDD 4.4 – 4.2, #7 – #9
WUNC 2.5 – 2.1, #12 – #12
MEMPHIS
News/Talk
WREC 1.4 – 1.4, #10 – #10
KWAM .4 – .5, #13 – #12
News
None
Sports Talk
WMFS 2.3 – 2.6, #7 – #7
WMC-AM .2 – .3, #15 – #13
WMFS Stream .2 – .2, #15 – #14
Public Radio News/Talk
WKNO 1.1 – 1.0, #11 – #11
WKNO-HD2 DNA – DNA, DNA – DNA
HARTFORD
News/Talk
WTIC-AM 5.4 – 4.2, #6 – #8
WDRC-AM 1.6 – 1.2, #16 – #16
WPOP .2 – .2, #20 – #20
WTIC-AM Stream .2 – .2, #20 – #20
News
None
Sports Talk
WUCS 1.8 – 1.5, #14 – #15
Public Radio News/Talk
WNPR 5.0 – 6.4, #7 – #5
WFCR .4 – .4, #18 – #19
Notes: Public radio news/talk WNPR’s +1.4 (5.0 – 6.4) represents Hartford’s largest (6+) April 2024 – May 2024 increase.
On the other hand, news/talk WTIC-AM’s -1.2 (5.4 – 4.2) is the market’s largest (6+) April 2024 – May 2024 decrease.
WKNR Contest Puts $30,000 Ad Campaign Up For Grabs. This marks the third consecutive year that Good Karma Brands sports talk WKNR “850 ESPN Cleveland” will give away a $30,000 WKNR advertising schedule to one local business. To qualify for “Moving Business Forward,” the establishment must be owned by a veteran, minority member, or woman. The promotion runs through this Friday (7/29) and is open to Northeast Ohio businesses incorporated and active for at least two years with annual revenue under $15 million in fiscal year 2021. Entrants must submit an under 300-word statement saying why their business deserves to win. Judging criteria will be on passion for the business; innovation during – and response to – the COVID-19 pandemic; employee loyalty; impact on business’ neighborhood/community; and overall business culture. According to Good Karma Brands Cleveland vice president/market manager Amy Crossman, “We are excited to partner with Keybank and the Cleveland Cavaliers to continue this powerful program for the local business community. We look forward to connecting our passionate sports fans with these deserving Cleveland-based businesses to help them thrive in the future.” The winner will have use of a private suite for one Cavs game at Rocket Mortgage Fieldhouse. WKNR will buy $2,500 in gift cards, divided among veteran, minority, and women-owned businesses, to be given away throughout the year.
NAB Appoints Hall to Leadership Foundation Board. Talk host/journalist/producer/author Tamron Hall is appointed to the National Association of Broadcasters’ Leadership Foundation. In addition, Hall
KO’s “Countdown” Continues as an iHM Podcast. Beginning August 1, former longtime
Hobbs To Helm MundoNow’s Óyenos Audio. Multicultural podcasting veteran Stephen Hobbs is named chief audio officer of MundoNow’s Latino podcast network, Óyenos Audio. Hobbs will oversee the development of new original scripted series and audio entertainment concepts that will focus on topics including true crime and inspirational stories. MundoNow
chief executive officer Rene Alegrias remarks, “Latinos expect smart, highly sophisticated podcasts that provide a culturally-accurate connection to their heritage. Óyenos will provide this and it will be driven by the renowned Stephen Hobbs. In the world of multicultural podcasting, Stephen’s caliber and experience is unmatched.” MundoNow chief revenue officer/partner Andrew Polsky notes, “I immediately recognized the impact this platform can make in expanding meaningful podcasting for the underserved bilingual/bicultural market. This impact will be maximized with the hiring of Stephen. I’ve worked with him before on multiple brand partnership executions. I’m excited to collaborate with him again to not only elevate Óyenos, but the offering of Latino streaming content as a whole.” Hobbs states that bilingual digital media company MundoNow, recently rebranded from Mundo Hispanico, is “exceptionally well-positioned to become a leader in multicultural podcasting. It has the audience, it has the growth strategy under superior leadership from Rene and Andrew, and it has the production capacity. My job is to create content that will have listeners on the edge of their seats, or perhaps making an emotional connection.” Hobbs co-founded reVolver Podcasts; was Univision’s vice president of podcasts and experiential; and during his three-year tenure at Spanish Broadcasting Systems launched AIRE Radio Network. MundoNow generates ten million unique visitors each month, along with 70+ million pageviews and more than a quarter-billion served ad impressions.
transitioning out of the brand/content manager role at Capitol Broadcasting [Raleigh]. The company has started the search for a new sports [talk] program director and I would encourage you to apply or help spread the word if interested in a truly great opportunity.” Simpson joined Capitol Broadcasting Raleigh two years ago to oversee sports talk WCMC “99.9 The Fan”; sports talk WCMC-HD2 “Buzz Sports Radio”; and sports talk WDNC “620 The Ticket.” The cluster also includes adult contemporary WRAL “Mix 101.5” and triple A WCLY “That Station.” … Meanwhile, in another sports talk-related Facebook post, we learn that Waterloo Media Austin flips Spanish contemporary KLZT-HD2 (1.2, #22, June 2022, 6+) to sports talk as “102.7 ESPN Austin.” In addition to ESPN programming, the on-air lineup will include: Jason Dick and CJ Morgan (from alternative cluster-mate KROX); Ed Clements (from co-owned news/talk KLBJ-AM); and Bryan Bymark (from rock cluster-mate KLBJ-FM). …
Nashville media personality
game programs. …
Podtrac Releases Weekly Podcast Data. Tracking data of podcasts for Podtrac-measured shows indicates that downloads are down 9% (July 18 – 24) over the previous week, but up 53% over the corresponding period last year. All categories are down week-to-week, with “History” and “Society & Culture” showing the most significant week-to-week decline (-12%). Meanwhile, “Health & Fitness” registers the strongest year-to-year growth, a robust +179%. Across all Podtrac-measured podcasts, download growth (July 19, 2021 – July 24, 2022) was up 53%, while week-over-week download growth (July 18 – 24, 2022) was off 9%. For the 52-week period (July 19, 2021 to July 24, 2022), “Health & Fitness” is +179%; “Comedy” is +100%; “Sports” is +64%; “True Crime” is +54%; “Science” is +52%; “Business” is +51%; “News” is +43%; “Society & Culture” is +39%; “History” is +32%; and “Arts” is flat. Week-over-week download dips (July 18 – 24, 2022) included: -12% (“History”); -12% (“Society & Culture”); -10% (“News”); -10% (“Sports”); -10% (“True Crime”); -9% (“Science”); -7% (“Business”); -7% (“Comedy”); -6% (“Arts”); and -6% (“Health & Fitness”).
passion of their fans, is extraordinary. Since 2004, the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams. We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.” Subscribers will continue getting access to every NFL game through Super Bowl LXI (2027) on SiriusXM radio and on the SXM App. The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team. The satcaster will offer additional team-focused content, including coaches shows, and press conferences to subscribers.
elections. Corporation For Public Broadcasting president/chief executive officer Pat Harrison comments, “Voting is the foundation of a democracy. We want to ensure that all eligible citizens have the information they need to exercise their right to vote. With more than 1,500 locally managed and operated stations, public media is ideally situated to engage all citizens. America Amplified’s listening-first approach will help build trust in the process.” Michigan Radio program director Matt Shafer Powell remarks, “Joining America Amplified gives Michigan Radio the chance to build on our long-standing commitment to engaging and informing our community. We are excited to bring additional resources to better understand what our communities need to know about election processes and election security.” Among the initiative’s community engagement activities is an online tool that allows the public to submit questions related to the election voting process. Questions will be answered using nonpartisan election information sources.