March 2023 PPM Ratings Takeaways – Part Two
March 2023 PPM Data – Information for the March 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
Nielsen Audio’s March 2023 sweep covered March 2 – March 29.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are February 2023 – March 2023 (6+).
WASHINGTON, DC
News/Talk: Cumulus Media‘s WMAL-FM 4.3 – 4.0, -.3, #7 rank
News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.9 – 9.0, +.1, repeats in second-place
Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals and Nationals) 2.8 – 2.7, -.1, continues at #13
WJFK-FM’s internet stream 1.1 – .8, -.3, flat at #19
Public Radio News/Talk: American University-owned WAMU 12.1 – 12.0, -.1, #1
Number One 6+: public radio news/talk WAMU, 16th month in succession, 12.1 – 12.0, -.1
Largest 6+ February 2023 – March 2023 Increase: urban AC WMMJ (+1.2)
Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian WGTS (-1.4)
BOSTON
News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” steady at 4.1, remains in ninth-place
News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.6 – 4.4, -.2, sixth to seventh
Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics and Bruins) 7.5 – 8.1, +.6, #1
Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 3.2 – 2.6, -.6, #13 to #15
Public Radio News/Talk: Boston University’s WBUR 4.5 – 4.7, +.2, seventh to fifth
WGBH Educational Foundation-owned WGBH 3.4 – 3.7, +.3, anchored at #12
Number One 6+: sports talk WBZ-FM, third consecutive month, 7.5 – 8.1, +.6
Largest 6+ February 2023 – March 2023 Increase: sports talk WBZ-FM (+.6)
Largest 6+ February 2023 – March 2023 Decrease: sports talk WEEI-FM (-.6)
MIAMI
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Dade County School Board-owned WLRN 5.3 – 4.3, -1.0, fourth to seventh
Number One 6+: Cox Media Group urban AC WHQT, first month, 8.4 – 9.5, +1.1
Largest 6+ February 2023 – March 2023 Increase: urban contemporary WEDR (+1.5)
Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WLRN (-1.0)
SEATTLE
News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 5.4 – 4.8, -.6, fifth to sixth
News: Lotus Communications’ KNWN-AM/FM “Northwest News Radio” 4.3 – 4.1, -.2, ninth to tenth
Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 2.4 – 3.1, +.7, #18 to #14
Public Radio News/Talk: Northwest Public Radio’s KUOW 5.5 – 5.1, -.4, repeats in fourth-place
Number One 6+: iHeartMedia classic hits-oldies KJEB, first month, 5.9 – 7.2, +1.3
Largest 6+ February 2023 – March 2023 Increase: country KKWF (+2.1)*
Largest 6+ February 2023 – March 2023 Decrease: triple A KPNW (-1.5)
*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 12 PPM-markets
DETROIT
News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.6 – 3.0, +.4, #16 to #14
News: Audacy-owned WWJ News Radio 950” (Pistons) 5.0 – 4.8, -.2, repeats in ninth-place
Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Tigers) 6.3 – 6.2, -.1, fourth to third
WXYT-FM’s internet stream 1.3 – 1.8, +.5, stays at #20
Public Radio News/Talk: University of Michigan-owned WUOM 2.8 – 2.6, -.2, #15 to #16
Number One 6+: iHeartMedia CHR WKQI, first month, 7.3 – 8.3, +1.0
Largest 6+ February 2023 – March 2023 Increase: CHR WKQI (+1.0)
Largest 6+ February 2023 – March 2023 Decrease: classic rock WLLZ (-1.0)
PHOENIX
News/Talk: iHeartMedia’s KFYI “News Talk 550” flat at 3.0, #9 to #12
Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) unchanged at 2.9, #11 to #14
News: None in the top twenty
Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun and Arizona Diamondbacks) 2.8 – 2.3, -.5, #14 to #19
Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.4 – 6.4, -1.0, first to third
Number One 6+: Hubbard Broadcasting classic rock KSLX, first month, 6.4 – 7.5, +1.1
Largest 6+ February 2023 – March 2023 Increase: classic rock KSLX and adult hits KYOT (+1.1)
Largest 6+ February 2023 – March 2023 Decrease: rhythmic CHR KALV (-1.2)
MINNEAPOLIS
News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves and Minnesota Twins) 3.0 – 3.9, +.9, #15 to #12
iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.4 – 2.9, +.5, #18 to #14
Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.4 – 2.8, -.6, #13 to #15
News: None in the top twenty
Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 5.6 – 6.1, +.5, eighth to sixth
Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.6 – 6.7, +.1, repeats in third-place
Number One 6+: Hubbard Broadcasting hot AC KSTP-FM, first month, 6.0 – 7.9, +1.9
Largest 6+ February 2023 – March 2023 Increase: hot AC KSTP-FM (+1.9)
Largest 6+ February 2023 – March 2023 Decrease: country KMNB (-1.3)
SAN DIEGO
News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.6 – 5.1, -.5, locked in fourth-place
News: None in the top twenty
Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.6 – 2.6 (Padres), +1.0, #20 to #15
Public Radio News/Talk: San Diego State University’s KPBS steady at 6.3, repeats in the runner-up slot
Number One 6+: Audacy classic hits-oldies KXSN, second successive month, 6.8 – 7.3, +.5
Largest 6+ February 2023 – March 2023 Increase: sports talk KWFN (+1.0)
Largest 6+ February 2023 – March 2023 Decrease: classic rock KGB-FM (-1.6)**
**Represents the largest February 2023 – March 2023 decrease (6+) of any station from the first 24 PPM-markets
TAMPA
News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.4 – 4.6, +.2, ninth to eighth
iHeartMedia-owned WFLA “News Radio 970” 2.1 – 2.3, +.2, repeats at #18
News: None in the top twenty
Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.2 – 1.3, +.1, #20 to #19
Public Radio News/Talk: University of South Florida’s WUSF 3.3 – 3.0, -.3, #11 to #12
Number One 6+: Cox Media Group adult contemporary WDUV, 20th month in a row, 7.8 – 9.0
Largest 6+ February 2023 – March 2023 Increase: adult contemporary WDUV (+1.2)
Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian WCIE (-.8)
DENVER
News/Talk: iHeartMedia’s KOA “News Radio 850” 2.3 – 2.4 (Colorado Rockies), +.1, repeats at #17
KOA cluster-mate KHOW “Talk Radio 630” 2.0 – 2.3, +.3, continues at #18
News: None in the top twenty
Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.2 – 3.5, -.7, #10 to #12
Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.5 – 4.3, -.2, stays in eighth-place
Number One 6+: Bonneville country KYGO, first month, 4.9 – 6.2, +1.3
Largest 6+ February 2023 – March 2023 Increase: country KYGO (+1.3)
Largest 6+ February 2023 – March 2023 Decrease: classic rock KRFX (-1.2)
BALTIMORE
News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.5 – 3.4, -.1, #11 to #12
WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.7 – 2.0, +.3, steady at #17
Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 1.1, #19 (unlisted in February 2023)
News: Audacy-owned business news WDCH “Bloomberg 99.1 FM” .5 – .9, +.4, #25 to #20
Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.1 – 5.5, +.4, remains in fifth-place
Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 4.3 – 3.9, -.4, eighth to tenth
Number One 6+: iHeartMedia adult hits WQSR, second straight month, 9.6 – 8.2, -1.4
Largest 6+ February 2023 – March 2023 Increase: contemporary Christian WRBS-FM (+1.4)
Largest 6+ February 2023 – March 2023 Decrease: adult hits WQSR (-1.4)
ST. LOUIS
News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 5.0 – 4.9, -.1, remains in tenth-place
KMOX cluster-mate KFTK “Talk 97.1 FM” 2.3 – 2.1, -.2, flat at #16
iHeartMedia-owned KTLK-FM “104.9 The Patriot” .8 – .9, +.1, #19 to #20
News: None in the top twenty
Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.2 – 3.0, -.2, continues at #13
Public Radio News/Talk: University of Missouri-owned KWMU flat at 3.8, repeats at #11
Number One 6+: Hubbard Broadcasting adult hits WARH, third month in succession, 9.8 – 10.6, +.8
Largest 6+ February 2023 – March 2023 Increase: adult contemporary KEZK (+1.5)
Largest 6+ February 2023 – March 2023 Decrease: rock KSHE (-.6)
Up next: March 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Email Mike Kinosian at Mike.Kinosian@gmail.com

February 2023 PPM Data – Information for the February 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
yesterday (TALKERS, Monday, 10/10) WCBS-AM news director/brand manager Tim Scheld indicated in a staff memo that he’d be exiting the all-news outlet before the end of the year. A new agreement with SAG-AFTRA will allow cross-utilization of anchors and reporters for WINS and WCBS-AM. Audacy New York market president Chris Oliviero comments, “At a time when quality journalism and local reporting is so critical, it was the ideal moment to make a strong investment in our news creation and distribution capabilities. Audacy New York’s news organization, anchored by both WINS and [WCBS-AM], is the premier audio news outlet in the city. Now more than ever, we remain committed to serving our audiences as we have done so for over the last 50 years.” Mevorach states, “We are standing at the edge of an exciting new era for news in New York for our team, advertisers, and – most importantly – our listeners. [WINS and WCBS-AM] will be in more places, covering more stories, creating more original content, expanding our digital footprint, and now offering listeners a crystal-clear FM audio experience. Both brands will retain their distinct identities but will now harness resources with the single mission of better serving our communities and reaching the next generation of news consumers.” Mevorach began his career in Boston as a magazine writer/editor for The Library Scene. Lee previously was operations manager at Talk America, which rebranded to Liberty Broadcasting; became WCBS-AM’s operations coordinator in 2004; WINS’ news editor in 2010; and was promoted to assistant news director in 2012. From November 1985 – December 2005, WXRK (now WNYL) was Howard Stern’s flagship station. The station flipped from CHR “Amp Radio” to alternative in February 2017. Recording its third consecutive down trend (1.6 – 1.5 – 1.3 – 1.2, 6+), WNYL ranks #21 in Nielsen Audio’s September 2022 sweep. WINS (3.0, 6+) and WCBS-AM (2.9, 6+) rank #11 and #13, respectively.
Round Four of August PPMs Released. The fourth round of ratings data from Nielsen Audio’s September 2022 PPM survey has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; and Providence. Nielsen Audio’s September 2022 sweep covered August 18 – September 14. TALKERS magazine managing editor Mike Kinosian presents his “Ratings Takeaways” from this group of markets. News/talk is again #1 and #2 in Milwaukee – but – with a +1.1 from August (8.9 – 10.0, 6+), Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” advances from second to first, while iHeartMedia’s WISN “News Talk 1130” drops seven-tenths (10.3 – 9.6, 6+) and shifts from first to second. In Raleigh, iHeartMedia’s WTKK “106.1 FM Talk” notches a +1.5 (7.3 – 8.8, 6+), progressing from third to first. Simultaneously with Cumulus Media Providence’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” gaining seven-tenths (4.8 – 5.5, seventh to sixth, 6+), cross-town iHeartMedia-owned WHJJ “News Radio 920” dips eight-tenths (1.2 – .4, #15 to #16, 6+). Not only does Cumulus Media Nashville sports talk WGFX vault from #13 to #5, “104.5 The Zone” ties Columbus’ similarly-formatted WBNS-FM for the largest (6+) August 2022 – September 2022 increase of any station from the 42 PPM-markets analyzed thus far (3.5 – 6.1, +2.6). In Austin, Genuine Austin Radio sports talk KTXX “The Horn” posts a +1.1 from August (1.4 – 2.5, 6+), inching up from #19 to #16. See Mike Kinosian’s complete “Ratings Takeaways” from this group of markets (as well as the first three groups)
Hockey League’s Florida Panthers is effective through the 2024 – 2025 season. As part of the deal, Florida Panthers games will be aired on sports gambling-formatted WBZT “Sports Radio 1230 The Gambler.” iHeartMedia market president Mark McCauley states, “We’re excited to partner with the Florida Panthers and provide listeners great play-by-play action on ‘1230 The Gambler.’” Meanwhile, Panthers chief revenue officer Shawn Thornton adds, “We’re excited for iHeartMedia West Palm Beach to join the Florida Panthers radio network. With the refresh of their sports radio station ‘1230 The Gambler’ this past summer, we look forward to working with the leading audio media company in America to broadcast Panthers games to our fans in Palm Beach County.” In addition to Panthers play-by-play coverage, WBZT will air a one-hour Florida Panthers weekend show. The eight-station iHeartMedia West Palm Beach cluster includes WBZT, news/talk WJNO “News Radio 1290,” and news/talk WZZR “92.1 Real Radio.”
Year” Joe Maddon and three-time “Sportswriter of the Year” Tom Verducci provide insight, commentary and discussion on the MLB postseason. According to Maddon, “We are here to tell you what we think, not what we’ve heard. No regurgitation and original thoughts are valued.” Maddon managed in the big leagues for 19 years. He famously led the Chicago Cubs to their first World Series title in 108 years and the Tampa Bay Rays to their first-ever World Series. Five-time Emmy Award winner Verducci is the lead baseball writer for Sports Illustrated; lead analyst/reporter for MLB Network and Fox Sports; and a member of the National Sports Media Association Hall of Fame. He comments, “Like its namesake [forthcoming] book, the podcast will be full of surprises and insight. From game strategy to baseball history to leadership lessons – and maybe to some rock & roll and classic cars – we’ll cover more ground than a gold glove shortstop on the most illuminating and interesting podcast in baseball.” The podcast launched yesterday (Monday, 10/10) and will air through the World Series.
by San Francisco public radio news/talk KQED that paved the way for the release of videotapes from the 2009 – 2010 Prop 8 trial, leading to legalization of same-sex marriage in California. Proposition 8 passed in 2008 and banned same-sex marriage in the state. The subsequent trial, Perry v. Schwarzenegger, questioned whether Prop. 8 violated the U.S. Constitution. Judge Vaughn Walker ruled in favor of the right to same-sex marriage, but said at the time that videotapes of the trial would remain sealed for 10 years. KQED “Political Breakdown” podcast co-host Scott Shafer spearheaded the effort to make the tapes public. Shafer states, “As someone who sat through the entire Prop. 8 trial, I witnessed some very dramatic and moving testimony, as well as riveting cross-examinations. I’m glad others will now get to view this important part of the historical record.” KQED chief content officer Holly Kernan notes, “If our systems work behind closed doors, with no press or public access, we have no idea how decisions are made, nor what arguments are leading to these decisions. KQED wants more sunlight on our legal system, and we will fight on behalf of the public to get that access.”




WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”