NRG Media to Sell Northern Wisconsin Stations to Midwest Communications
NRG Media is divesting its Northern Wisconsin stations in the Wausau and Rhinelander markets in a proposed sale to Midwest Communications’ WRIG, Inc subsidiary. This deal includes sports talk
WOBT-AM and 11 other signals and FM translators. NRG CEO Mary Quass states, “We are proud of the great broadcasters in Wisconsin that we have proudly worked with and are happy they will continue serving Wisconsin with WRIG, Inc.” Midwest Communications president Peter Tanz comments, “Mary and her entire team have built an outstanding community service organization in Wisconsin. For over a century, the Wright family has proudly called Central Wisconsin home. We are honored to add NRG’s Wisconsin stations to our home market.”
daily lineup: “Daybreak with Brian and Jamie” airing 6:00 am to 9:00 am (starring Brian Noonan and Jamie Martinson); “The Jeff Santos Show,” airing from 2:00 pm to 5:00 pm; and “Nite Lite With Pete Schwaba and Greg Bach” airing from 5:00 pm to 7:00 pm. Civic Media vice president of product Aaron Carreno said, “We’re excited to refresh our programming with the addition of new radio shows and a continuous stream of digital content that meets audiences wherever they are. This growth reflects our commitment to delivering fresh voices, diverse perspectives, and engaging storytelling across every platform. By strengthening both our on-air and digital presence, we’re creating more opportunities for our community to connect, discover, and stay informed—anytime, anywhere.”