Westwood One: Radio Reaches 64% of Registered Voters
A blog post by the Cumulus Media | Westwood One Audio Active Group using data from Edison Research’s Share of Ear study says “AM/FM radio is an alternative to YouTube and CTV that can generate strong voter reach and impact during election seasons.” Using the recent Q4 2025 Share of Ear study, the post says data reveals how political
agencies can use AM/FM radio in their upcoming media plans. Some key points include:1) AM/FM radio has a 64% share of ad-supported audio among registered voters; 2) AM/FM radio has substantial shares (62% to 65%) among Independents, Republicans, and Democrats: 3) Marketers and media agencies significantly underestimate AM/FM radio listening shares and dramatically overestimate Spotify and Pandora audiences; and 4) Digital audio only reaches a third of Americans. With AM/FM radio, reach soars to 73%. See the blog post here.