Tag: viewership

Industry News

Nielsen: More Than 36 Million Watch Trump Address Congress

By TALKERS | by TALKERS

According to data from Nielsen, an estimated 36.6 million people watched President Donald Trump’s address to a joint session of Congress on Tuesday (3/4). Nielsen says that viewership peaked from 9:45img pm to 10:00 pm ET with 37,895,000 viewers across the 15 networks that televised the address. This year’s audience was up over 13% compared with the 32.2 million viewers that watched President Biden’s State of the Union address in 2024. Breaking down Tuesday’s audience by age, 5.7% of viewers were aged 18-34; 20.5% of viewers were aged 35-54; and 70.7% of viewers were aged 55 and older.

Sales

Pending Business: King Content

By Editor | by Editor

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — If “content is king,” then what is sales?

The sports world seems to be redefining how we view value and utilize king content. The trailblazer is arguably the biggest brand in sports: the National Football League.

The NFL wrote the book on how constant improvement and innovation, especially in media coverage, could drive a brand to unmatched heights in event marketing, viewership, influence, and income. It is no accident the NFL is now in the spotlight again moving the media innovation needle to 5.0.

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