TALKERS News Notes
SiriusXM to Cover MLS Postseason. SiriusXM is presenting comprehensive broadcast coverage of the upcoming Major League Soccer postseason and will broadcast every single match of the MLS Cup Playoffs beginning November 19 through the MLS Cup Final on December 18.
Edison Researches Video and Audio-Only Podcast Audiences. Edison Research says the growth of video podcasts has many in the industry wondering if this format will eventually replace audio podcasts. Its Video Podcast Consumer Report focuses on understanding how podcast consumers move across podcast formats and what implications this might have for advertisers. See more about the study here.
episodes viewed and streamed on YouTube and Spotify; and Podcast video clips played on Instagram, TikTok and YouTube. Under this new format, Podtrac’s Multi-Channel Podcast Ranking for December 2025 ranks “The Meidas Touch Podcast” #1, followed by “The Joe Rogan Experience” at #2, and “The Rest is History” at #3. Other news/talk media related shows of note include: “The Tucker Carlson Show” at #12, and “The Ben Shapiro Show” at #17. 
have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a podcast in the last week, each measure being an all-time high; 2) Video podcast consumption has redefined the podcast landscape: Over half (51%) of the U.S. 12+ population has ever watched a video podcast; 37% have watched a video podcast in the last month and 26% have watched a video podcast in the last week. Those who actively watch video podcasts are younger and more diverse than those who only listen to audio-only podcasts; and 3) Podcasts offer high engagement and trust from listeners: 88% of weekly podcast consumers agree that hearing ads is a fair price to pay for free content; 68% say they don’t mind hearing ads on podcasts. You can see