There’s been an increase in media attention recently about the AM Radio for Every Vehicle Act making its way through Congress and the future of the AM band. That legislation would direct the “National Highway Traffic Safety Administration to issue a rule requiring automakers to maintain AM broadcast radio in their vehicles without a separate or additional payment, fee, or surcharge.” With each recent natural disaster, we’ve seen broadcasters and politicians point to them as times upon which AM radio is relied. Newsday recently published an in-depth story examining the state of AM radio in which a number of AM personalities are featured. TALKERS publisher Michael Harrison is also quoted in the piece. Read the story here.
After Ford’s Tuesday announcement that it is reversing its previous course and will not eliminate AM radios from its gasoline vehicles in 2024, supporters of the campaign are enjoying a victory lap. Ford said it would make AM radio available in all gas vehicles in 2024 and will make upgrades available for owners of 2023 electric vehicles who want an AM radio. This comes on the heels of a bi-partisan, bi-cameral bill filed by congressional leaders in Washington that would give the National Highway Traffic Safety Administration authority to require AM radios in new vehicles at no additional cost, citing safety for citizens, access to foreign language programming and more. Ford is not the only auto manufacturer to announce phasing out of AM radio in gasoline and electric vehicles and proponents of AM radio are saying this but one battle in the war to save AM radio in vehicles. TALKERS magazine publisher Michael Harrison appeared on FOX News Channel to talk about the issue. See the video of his appearance here.
NuVoodoo Media Services announces that it is releasing the results of its VoodooVision nationwide consumer study in a series of free webinars this month. The study of more than 5,300 respondents between the ages of 14 and 54 is intended to “guide marketers through the myriad options available in the digital media and audio entertainment space.” NuVooDoo says, “The VoodooVision consumer study findings reveal that despite the steady increase of Internet-connected infotainment systems in vehicles, broadcast radio continues to hold its own. It remains competitive with podcasts and DSPs (Digital Streaming Providers, such as Spotify, Apple Music, Pandora, and others) when consumers are in vehicles or public transit during the early morning and late afternoon commutes, and on weekends.” Respondents were asked to select a top preference from a list of audio entertainment choices and their top choices were (for morning commuters), broadcast FM/AM radio with 19% of the sample, followed closely by podcasts, with streaming coming in at third. The study indicates the competition is closer during the late afternoon commute, where podcasts and streaming barely eclipse radio as the top choice among commuters at 15% vs. 14% of the sample, respectively. And radio remains competitive as an audio entertainment favorite among listeners on the go during the weekend, sharing the top spot with DSP’s and eking ahead of podcasts. You can register now for one of the two remaining webinars here.