Monday Memo: Those Lazy, Hazy, Crazy Days
By Holland Cooke
Consultant
No two summers have been alike since the pandemic upended listeners’ lives and retailers’ businesses. So, we’ve seen this movie before. To sound relevant and relatable and helpful, connect the dots:
Gas prices and pricier airfares are scortching summer getaways many hoped for. Are there family day trips and local attractions that locals might take for granted, or not know about?
Do “Fun-formation.” Inflation is pinching everyone in every way… including YOU. Notice how you yourself are coping and share on-air. And interview locals who can suggest money-saving life hacks. Including… advertisers you have made household names. Airing their advice will result in even more “I heard you on the radio.”
Start with financial advisors. Heavy AM/FM users are in the worry-about-IRA / 401K demographic.
It’s a safe bet that listeners have the talk radio gloom-N-doom script memorized. Stuff like the above HELPS them.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn