Multimedia sports platform OutKick reports that it finished the month of March “as the fastest growing site amongst its custom competitive set in multiplatform unique visitors, views, and minutes, according to Comscore.” The platform had the second highest month ever in multiplatform unique visitors with over 10 million and 376% year-over-year growth, as well as 55 million total multiplatform minutes, up 289% versus March 2022. OutKick also delivered 46 million in total multiplatform page views, up 152% from the prior year. Outkick founder Clay Travis says, “I couldn’t be happier with OutKick’s digital performance in March. It comes with no surprise given we continue to announce new talent, new shows, and deliver content that attract massive audiences. More to come, buckle up.” The custom competitive set includes: CBS Sports, ESPN.com, Yahoo Sports, Bleacher Report, Deadspin, Barstool Sports, and New York Post.
Former MLB pitcher Curt Schilling is joining Clay Travis’ OutKick to host a twice-weekly baseball video podcast that will debut on Friday (2/24). Outkick says “The Curt Schilling Baseball Show” will feature Schilling’s vast baseball knowledge, expert analysis, and unvarnished opinions on the most-talked-about issues and stories in the game. Clay Travis comments, “Curt Schilling is one of the best baseball analysts in the country. His hall-of-fame career and love for the game are evident to anyone who has ever followed him. OutKick is and will always be the strongest proponent for smart, original, funny and authentic voices in all of sports. He’s a perfect fit for the brand and I’m thrilled to welcome him to our team.” Outkick also reports that its January 2023 digital performance, where the platform saw 311% growth year-over-year in unique visitors, marked the most growth over 2021 among its competitive set. In the fourth quarter of 2022, the platform attracted 9.1 million multi-platform average unique visitors, up 235% from the fourth quarter of the prior year, according to Comscore.