Tag: unaided awareness

Today’s insight from Westwood One’s Audio Active Group is the story of a Joplin, Missouri pest control firm that had zero unaided awareness after using print and television. The owner was stunned that in a local group of 125 people not one could name his company. Doug Hansen‘s Bug-a-Way Pest Control then embarked on an AM/FM campaign in which a jingle was created for his business and soon his company went from zero unaided awareness to 20%. The campaign helped create future demand for his company as 29% of locals surveyed said they would call his company if they needed pest control. See more about case study here.