Industry News

Civic Media Adds New Evening Show to Wisconsin Talk Network

According to a report in the Milwaukee Journal Sentinel, comedian and filmmaker Pete Schwaba is now hosting a nightly talk program on the network of news programs and progressive talk shows that Civic Media is airing on its network of stations in Wisconsin that includes flagship station WAUK-AM,im Waukesha. The “Nite Lite With Pete Schwaba” airs from 8:00 pm to 10:00 pm. Schwaba has hosted programs for PBS Wisconsin in addition to his work in the film industry that includes writing for the 2003 film, A Guy Thing, and his own indie comedy film, The Godfather of Green Bay. He also served as a producer on the Jeff Foxworthy TV show, “Are You Smarter Than a Fifth Grader?” He says, “Entertainment, just like sports, helps bring people together, which is more important now than ever. I’m excited to introduce listeners to people I’ve met over the years in the entertainment business, share experiences, and generally celebrate arts and culture in Wisconsin.” Read the Journal Sentinel piece here.


Monday Memo: Your Podcast ‘Bones,’ Part Deux

By Holland Cooke


BLOCK ISLAND, RI — “But I’m doing a whole SHOW, not just the ‘snack-size’ episodes you recommend,” one podcaster wrote, after reading last week’s column, itself conspicuously succinct.

While I continue to heed the listener research which recommends (forgive me) “less is more,” I myself subscribe to several longer-form podcasts. My concern about going-longer is the same caution I offer to eager beavers who ask me about launching a weekend show: It’s a lot of work.