April 2024 MLB Flagship Scoreboard
Generally speaking, Major League Baseball radio flagships enjoyed a solid first at bat in Nielsen Audio’s 2024 rating season (March 28 – April 24).
To put things in perspective, the baseball year officially started March 20 when the Los Angeles Dodgers and San Diego Padres played two games in South Korea; the other 28 teams played their first game March 28.
Listed below are each MLB team’s main flagship.
Only one station per team appears – there are no simulcast partners and/or internet streams.
In addition, flagships of the Yankees and Mets are listed only in New York (not Long Island and Middlesex), while key stations of the Giants and A’s appear in San Francisco (not San Jose).
There was a (6+) March 2024 – April 2024 uptick in approximately four of every five applicable flagship cases (81%); 15% dipped; and 4% were flat.
Representative March 2024 – April 2024 (6+) gains were +0.92, while typical declines were -0.27.
Heftiest increases (+2.0 each) were logged by news/talk WLW, Cincinnati (Reds) and news/talk WTAM, Cleveland (Guardians).
Flagships of the Angels (KESN); White Sox (WMVP); and Brewers (WTMJ) did not appear (DNA) in the March 2024 or April 2024 survey periods.
News/talk WLW, Cincinnati (Reds) 11.3 – 13.3, +2.0, #1 – #1
News/talk WTAM, Cleveland (Guardians) 5.4 – 7.4, +2.0, #9 – #4
Sports talk WXYT-FM, Detroit (Tigers) 7.5 – 9.2, +1.7, #2 – #1
Sports talk KCSP, Kansas City (Royals) 1.8 – 3.4, +1.6, #17 – #10
News/talk KMOX, St. Louis (Cardinals) 3.0 – 4.5, +1.5, #14 – #10
Sports talk WCNN, Atlanta (Braves), 2.5 – 3.8, +1.3, #17 – #10
Sports talk WIP, Philadelphia (Phillies), 5.5 – 6.7, +1.2, #6 – #4
Sports talk KIRO-AM, Seattle (Mariners) 2.7 – 3.8, +1.1, #17 – #10
Sports talk KNBR, San Francisco (Giants), 3.0 – 3.9, +.9, #10 – #6
Sports talk WEEI-FM, Boston (Red Sox), 3.0 – 3.9, +.9, #13 – #10
Sports talk KLAC, Los Angeles (Dodgers), .8 – 1.6, +.8, #32 – #27
Sports talk KRLD-FM, Dallas (Texas Rangers), 1.7 – 2.3, +.6, #24 – #20
Sports talk KBME, Houston (Astros), .5 – 1.1, +.6, #27 – #23
Sports talk KWFN, San Diego (Padres) 3.4 – 4.0, +.6, #14 – #10
News/talk KOA, Denver (Colorado Rockies) 2.4 – 3.0, +.6, #17 – #15
Sports talk WFAN FM & AM, New York (Yankees), 1.9 – 2.3, +.4, #15 -#13
Sports talk WSCR, Chicago (Cubs), 2.9 – 3.3, +.4, #11 – #10
Sports talk WDAE, Tampa (Rays) 1.9 – 2.3, +.4, #17 – #16
Sports talk KMVP-FM, Phoenix (Arizona Diamondbacks) 2.6 – 2.9, +.3, #14 – #10
News/talk WCCO, Minneapolis (Minnesota Twins) 4.1 – 4.4, +.3, #11 – #10
Sports talk WJFK-FM, Washington, DC (Nationals), 2.4 – 2.5, +.1, #17 – #17
Business News KNEW, San Francisco (Oakland A’s), .3 – .3, Flat, #30 – #30
Sports talk WINZ, Miami (Marlins) .4 – .3, -.1, #31 – #31
News WCBS-AM, New York (Mets), 2.0 – 1.8, -.2, #14 – #19
News/talk WBAL, Baltimore (Orioles) 3.7 – 3.3, -.4, #10 – #10
Sports talk KDKA-FM, Pittsburgh (Pirates) 8.4 – 8.0, -.4, #2 – #2
Sports talk KESN, Los Angeles (Angels), DNA – DNA, DNA – DNA
Sports talk WMVP, Chicago (White Sox), DNA – DNA, DNA – DNA
News talk WTMJ, Milwaukee (Brewers), DNA – DNA, DNA – DNA
Sports talk CJCL, Toronto (Blue Jays), Canadian, Not Applicable
CFRB-AM, Toronto “Newstalk 1010” and as national format director, news & talk programming. Most recently he’s been a principal with RMR Media Strategies. Corus VP Ronnie Stanton comments, “Mike’s knowledge combined with Corus’s commitment to excellence sets the stage for a promising future for the world of talk radio.” The story indicates that Bendixen takes over for Amanda Cupido, who exits the company. 
Having thus far spent his entire broadcasting career north of the border, native Canadian L. Adam Fox relocates to Detroit to program Wayne State University public radio news/talk WDET. He will report to WDET general manager Mary Zatina who states, “Adam’s experience and skills in programming 
are exceptional. He also brings a leadership style that will enhance both staff and listener experiences. WDET is on a fast-track to excellence in all areas; Adam will be steering our sound in a way that fully maximizes the community service we deliver.” Fox comments, “I’m thrilled to be joining the team to support the critical mission of WDET. This station has always been a beacon for me, reflecting the stories and culture of my favorite city in the world, and bringing the news of the world with a Detroit perspective.” For the past ten years, Fox has been program director for Calgary-based National Music Center. Prior to that, he programmed Toronto’s CHRY; was content director for CKUA Radio Network, Alberta; and was station manager of Windsor’s CJAM-FM. After registering a 1.0 in February and March, WDET has repeated a .9 in April and May (#22, 6+, Nielsen Audio).
agency says that it is specializing in talent coaching, content strategy and development, and brand partnerships, with the aim of helping high-performing talent and brands reach their potential audience. Bendixen, who served for years as program director for CFRB, Toronto “Newstalk 1010,” says, “We believe that there’s a real need in the market for a specialized agency that can help talent and brands build audiences and reach their full potential.”