Connoisseur Media Names Lieberman to West Coast Executive Post
Connoisseur Media appointments Deidra Lieberman regional manager of national sales for the West Coast. Lieberman has worked in radio sales on the West Coast for the past two decades-plus, include serving as director
of sales for KGO-AM, San Francisco. In her role with Connoisseur, she’ll oversee national sales efforts in Portland, San Francisco, San Jose, Palm Springs, and Anchorage. Company SVP/Western Region and San Francisco & San Jose market manager Tina Murley says, “Deidra is a powerhouse. She brings intensity, strategic vision, and an aggressive sales mindset that aligns perfectly with where Connoisseur is headed as a company. She knows how to compete, how to lead, and how to win. I’m thrilled to have her on my leadership team and excited for the impact she will make across the West Coast.” Lieberman comments, “Connoisseur’s ability to drive national revenue through great local radio is unmatched, and I am thrilled to work alongside Jeff Warshaw, market manager Tina Murley, Katz Media and all our valued clients across the country. We’re building something big, and I’m proud to help drive results at scale through local execution.”
Frisk is also serving the company as regional manager for Alaska and Salt Lake City. She was most recently with Cumulus Media as VP and market manager for the Oxnard-Ventura, California market. Connoisseur Western Region SVP Tina Murley says, “Sommer’s leadership, passion for local media, and her ability to connect with communities make her an ideal addition to the Connoisseur family. As we deepen presence in Palm Springs, Alaska, and Salt Lake City, Sommer’s strategic vision, commitment to local communities, and operational expertise will be invaluable.”
manager for San Francisco and San Jose. Murley was most recently chief revenue officer for Beasley Media Group. Connoisseur Media CEO Jeff Warshaw says, “Tina is exactly the kind of leader we look for at Connoisseur. She brings exceptional operational instincts and a people-first leadership style that aligns perfectly with our culture. We could not be more excited to welcome her to the Connoisseur family as we continue to grow our presence on the West Coast.”