iHeartMedia Unveils Partnership with TikTok
iHeartMedia and social media platform TikTok announce a multiplatform partnership that includes the launch of the TikTok Podcast Network, featuring up to 25 new podcasts hosted by
TikTok creators, as well as a national broadcast and digital radio channel, and a series of live event integrations. iHeartMedia president, COO and CFO Rich Bressler says, “This partnership connects TikTok’s cultural energy and creator community with the unmatched scale and reach of iHeartMedia. We’re giving creators access to the biggest audio platforms in America – creating new ways to tell stories, entertain, and build deeper connections with fans. Together, we’re combining our vast networks to deliver relevant content on a massive scale. It’s a win for creators, fans, and brands alike.”