Edison: Joe Rogan Among Top Podcasts Consumed by Black Listeners
Edison Research – in celebration of Black History Month – showcases the Top 10 podcasts among Black listeners from the latest Edison Podcast Metrics release. According to Edison’s Infinite Dial 2023, 45% of Black Americans in the U.S. age 12+ have listened to podcasts in the last month, and 28% have
listened in the past week. The list shows the Top 10 Podcasts in the U.S. based on the number of Black weekly podcast listeners for Q4 2023. “The Joe Rogan Experience” was the #1 podcast listened to by the Black audience surveyed, but six of the top 10 are hosted by Black hosts. They include: #2 “The Breakfast Club,” #4 “Drink Champs,” #5 “Million Dollaz Worth of Game,” #6 “The Joe Budden Podcast,” #7 “The Steve Harvey Morning Show,” and #9 “ShxtsNGigs.” According to the The Black Podcast Listener Report from Edison Research, SXM Media, and Mindshare, 63% of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts include Black stories and perspectives. Fifty percent of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts are hosted by Black hosts.