Nielsen: News/Talk Remains Top Format for Total Radio Listening
Nielsen issues its quarterly “report card” – called The Record- on listening by U.S. consumers and says that, for persons 18+, 62% 
of Americans listen to AM/FM radio as part of their daily audio consumption. Podcast listening gets 20% with ad-supported streaming getting 16%, and ad-supported satellite radio accounting for 2%. The report also indicates that the news/talk radio format maintained its position as the top format with 10.9% share of total radio listening (P18+), a slight uptick from the 10.8% it captured in Q4 2025. All-news listening also increased, climbing from 2.7% to 2.9%. See more about the report here.
satellite radio; 2) In the second quarter of 2025, ad supported audio accounted for 64% of all listening, while in the TV landscape, 74% of viewing was done on ad supported platforms; 3) Zeroing in on the ad supported audio universe, consumers spent 64% of their daily time in the second quarter with radio, 19% with podcasts, 14% with streaming audio services and 3% with satellite radio. The study also tracks listening by format and news/talk (AM/FM and streaming) not surprisingly dominated the 35+ demo with more than a 12 share. But the format also did well with 25-54s, notching a 6.5 share (which topped all other formats except adult contemporary
top of these trends when developing cross-channel media strategies. That’s why we created The Record – a quarterly look at how U.S. audiences spend their time with audio. An important tool 
for advertisers, artists, broadcasters, and podcasters alike, The Record offers a unique view of time spent with ad-supported content. The total use of audio is significant – Americans spend more than four hours with audio every day – and it’s important to view it from multiple lenses. Consumers give nearly 70% of their daily ad-supported audio time to radio, 20% to podcasts and the rest to streaming audio (music services) or satellite radio (select channels). Data from the first quarter of 2024 indicates that (for over-the-air and streaming combined), by format news/talk was tops with the 35+ demographic with a 12.3 share of total audience and was also first in persons 18+ with a 10.8 share of total audience.