Edison Research Releases TikTok Study
For a while it was easy to dismiss TikTok as an app to share silly videos, but the social media platform has
grown exponentially in the U.S., so much so that Edison Research just unveiled the results of a new research effort called The Infinite Scroll: A TikTok Report in a recent webinar. Edison says the webinar offered insights into how often U.S. users engage with TikTok, their perceptions of the platform, ad recall on TikTok, if they spend too much time on the platform, and more. See more about the study here.