Industry News

Audacy Hosting Infinite Dial Webinar

Audacy is hosting a webinar tomorrow (4/3) to look at data from Edison Research’s latest edition of its Infinite Dial study. The company says, “The Infinite Dial has become a critical resource for understandingim consumer behavior and technology adoption across smart platforms. Marketers and media buyers turn to these insights for important media trends in key channels such as radio, streaming audio, podcasts, social media, and more. Audacy will host a webinar on April 3 with head of research & insights Idil Cakim and Edison Research president Larry Rosin, who will share key trends from The Infinite Dial 2024, including: Media consumption and device adoption, in-car listening habits, podcast trends among key demographic groups, and observations and advertiser insights. Find registration information here.

Industry News

Edison: Podcast & Online Audio Listening Hit All-Time High

Edison Research announces the latest data from its annual survey The Infinite Dial – with support from Audacy, Cumulus Media, and SiriusXM Media – and reveals that “the portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs.” Some of the key findings include: 1) Podcast listening reach is up overall: 47% of the U.S. 12+im population has listened to a podcast in the last month, up 12% year over year; 34% of the U.S. 12+ population has listened to a podcast in the last week, up 10% year over year. Despite changes in how downloads are being delivered and counted, listening levels are up markedly; 2) Growth in podcast reach is driven by large increases among the number of female listeners: 45% of women in the U.S. age 12+ have listened to a podcast in the last month, up from 39% in 2023, an increase of 15%; 32% of women in the U.S. age 12+ have listened to a podcast in the last week, up from 27% in 2023, an increase of 19%; 3) Online audio listening hits the highest mark ever: 76% of those in the U.S. age 12+ have listened to online audio in the last month, an estimated 218 million people, 90% of those age 12-34 and 85% of those age 35-54 have listened to online audio in the last month; 4) 70% of those age 18+ who have driven or ridden in a car in the last month currently ever listen to radio as an audio source in their primary car; 55% listen to online audio and 32% listen to podcasts; and 5) 60% of those age 12+ have a traditional AM/FM radio set in their home. See the full study results here.

Front Page News Industry News

Thursday, March 24, 2022

Casey Daniels Named Co-Host of WIBC-FM, Indianapolis’ Late Morning Show. Radio and television pro Casey Daniels is joining Emmis Communications to co-host the late morning daypart on news/talk WIBC-FM, Indianapolis alongside Rob Kendall. Daniels was most recently program director of Grand Rapids’ classic hits WFGR. Prior to that, she spent six years hosting and producing a daytime talk show for WSBT-TV, South Bend. Emmis Indy VP of programming David Wood says, “Casey is a storyteller with great curiosity and creativity. Pairing her with Rob Kendall and his deep knowledge of how local and state government works (or doesn’t work) will create a very entertaining and informative show.” The new “Kendall and Casey Show” will begin on April 4. Daniels says, “I’m so thrilled to be back home again in Indiana at legendary 93 WIBC. I want to thank Taja Graham, David Wood, Matt Hibbeln and Rob Kendall. I’m grateful for this amazing opportunity and what’s next. I’ll see you on the circle!”

 

Jon Johnson New Overnight Host on Sports Talk WIP, Philadelphia. According to a report at Crossing Broad, Jon Johnson is assuming the role of overnight sports talk host at WIP, Philadelphia. Johnson tweeted: “Some professional news: I will be taking over for my good friend Big Daddy Graham & becoming the full-time host of the @SportsRadioWIP overnight show, starting tonight. In addition, I will still be part of @WIPMorningShow, & back at WFC, CBP covering big games again.” About Johnson’s recent role with the station, Crossing Broad’s Kevin Kinkead writes, “This is interesting. Jon has been a Swiss army knife for WIP for a long time now, filling a variety of shifts and roles. He covers for Angelo [Cataldi] in the mornings, works night and weekend shifts, and goes down to Citizens Bank Park and The Wells Fargo Center for games.” Big Daddy Graham passed away last September after a series of health issues.

 

Round Three of February PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s February 2022 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s February 2022 sweep covered February 3 – March 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM tacks on one-tenth for a 7.7 share (weekly, 6+ AQH share) and remains ranked #4, while iHeartMedia’s crosstown news/talk KEX-AM rises three-tenths to a 3.1 share good for the #14 rank. iHeartMedia’s KFBK-AM/FM, Sacramento falls six-tenths to finish with a 6.5 share but remains ranked #3. In Salt Lake City, iHeartMedia’s news/talk KNRS-AM/FM claims the #1 rank after climbing eight-tenths to an 8.4 share, while Bonneville’s crosstown news/talk KSL-AM/FM loses half a share to finish with a 6.0 share good for the #4 rank. Audacy’s KMBZ-FM, Kansas City adds six-tenths for a 7.8 share finish that boosts it to the #1 rank in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first two rounds) here.

 

Edison Research’s Infinite Dial 2022: Online Audio Consumption Jumps. The 2022 edition of Edison Research’s The Infinite Dial study was unveiled yesterday (3/23) at the Podcast Movement: Evolutions conference in Los Angeles. The big takeaway is that online audio consumption in the U.S. showed significant gains year-over-year. According to the data, 73% of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021. This jump was primarily driven by listeners age 35+, as the number of those age 35+ who listen to online audio monthly increased by 13% year-over-year. Weekly online audio listening also rose to 67% of the U.S. 12+ population, up from 62% in 2021. The report goes on to conclude that podcasting’s reach is wider than ever but listening behaviors have shifted a bit as Americans return to pre-pandemic routines. Sixty-two percent of those age 12+ in the U.S. (an estimated 177 million people) have ever listened to a podcast, up from 57% last year. Podcast listening – which skyrocketed during the beginning of the pandemic – has tailed off. Edison’s Tom Webster says, “Clearly, Americans went back to work and back to school last year, which brought podcasting numbers back in line with pre-pandemic figures. However, the trend line continues to go up, particularly with 35-54 year olds.”

 

‘On Being’ Host Krista Tippett Leaving Public Radio System. The executive producer and host of the award-winning public radio show and podcast “On Being” announces she will leave the public radio system effective this June. The national weekly show, which began as “Speaking of Faith” in July 2003, and was renamed “On Being” in 2010, will continue this fall as a seasonally produced podcast. Krista Tippett says, “The front edge of growth of the organization I founded in 2013, The On Being Project, is at the intersection of media and long-term social healing. It’s time for us to live more fully into that mission, and for me to be differently present to this moment in the life of the world. For me personally, this is an energizing and necessary transition. After hosting 52 weeks of programming a year for close to 20 years, I’m ready to move to a more sustainable rhythm and to open space and time for writing, public engagement, and new extensions of our content in the world that is emerging.” “On Being” is distributed by WNYC/New York Public Radio and has more than 650,000 weekly radio listeners on public radio stations around the country. The podcast has had over 375 million total plays and downloads.

 

Veritonic: Audio Logo Index Ranks Top Audio Logos. The results of Veritonic’s annual Audio Logo Index reveal the top in-market audio logos for overall effectiveness. An audio logo is the spoken or sung portion of an audio ad that identifies the product or service. The company says that effectiveness is measured by logo recall, creative resonance (i.e. uniqueness, trustworthiness, and innovation), and correct association to the brand and industry. Each logo is compared to Veritonic audio logo benchmarks developed and trained by 6-plus years of audio and human response data. This report was compiled based on responses from more than 2,800 panelists that represent the general U.S. population. The best audio logos score highly in 1) creative resonance because the most effective executions elicit resonant and positive feelings towards a brand; 2) in recall as memorability of a brand is paramount for winning future sales; and 3) in association because an audio logo is only effective if the brand is continuously and consistently associated with it (and not one of your competitors). The top audio logos in the 2022 study were: #1 Folgers, #2 State Farm, #3 Liberty Mutual, and #4 Farmers Insurance. You can see more about the study results and hear audio logo samples here.

 

KFAN’s Dan Barreiro Inducted into Minnesota Broadcasting Hall of Fame. Twin Cities sports talk host Dan Barreiro was recently inducted into the Minnesota Broadcasting Hall of Fame. Barreiro is host of the afternoon drive “Bumper to Bumper with Dan Barreiro” program at iHeartMedia’s KFXN-FM, Minneapolis “KFAN 100.3” as well as the “Sunday Sermons with Dan Barreiro” weekend show. Barreiro was a sports columnist at the Star Tribune for 17 years. He joined KFAN in 1992. He also co-hosts the Fox 9 television program “Enough Said” on Friday nights. iHeartMedia market president Greg Alexander says, “Dan epitomizes the make-up of a tremendous talk show in the Twin Cities. He puts together compelling interviews and has the ability to break down any and every topic to entertain our listeners. He is a true talent.” SVP of programming Gregg Swedberg adds, “There isn’t a radio personality who has had the kind of ratings success over the last three decades than Dan Barreiro. He has done it by hosting intelligent, entertaining, and compelling radio. He’s more than the ‘Big Ticket,’ he is the blueprint.”

 

KMJ-AM/FM, Fresno Celebrates 100 Years of Service. Fresno news/talk KMJ celebrated its 100th birthday on March 23. Cumulus Media kicked off the station’s year-long Centennial celebration that will include a concert to be announced and a documentary film. KMJ began broadcasting on March 23, 1922 and is the 38th oldest licensed and continually operating radio station in America. It was originally owned by the San Joaquin Light and Power Corporation, was later acquired by the McClatchy Newspaper Company in 1925 and has seen a handful of owners in the past century. Cumulus Fresno VP and market manager Patty Hixson says, “I started listening to KMJ in my 20s. Over the past 33-plus years, I have had the great honor and privilege to have worked with some of the greatest talent in the business, both on air and in sales. I am truly grateful and humbled by the fact that I have been so blessed to serve our valued listeners – this is my home! The KMJ brand will continue to serve our community and central California through continued focus on relevant content, philanthropy, and ethical business practices. Every day we aspire to be great and it’s the men and women that work here every day, and have done so for the past 100 years, who deserve all the credit for achieving such a wonderful milestone.” Station program director Blake Taylor says, “It’s been an amazing run, and it’s far from over. KMJ has covered everything from the Harding administration to the Biden White House. Terrible tragedies to inspirational triumphs and everything in between. The service to the public of Fresno and the entire Central Valley of California will continue to be our sole focus for the next 100 years.”

 

TALKERS News Notes. Washington, DC sports talk outlet WTEM “The Team 980” will no longer serve as the flagship station for play-by-play of the NFL’s Washington Commanders. The station – formerly owned by Commanders team owner Dan Snyder – is now owned by Audacy and the station issued a statement on its website that host Kevin Sheehan made on air. It reads: “The organization and the company ‘disagreed on the value of the broadcasts [and] it is also very important for us as a sports talk station, even as a long-time flagship station for the team, it was important for us to continue to be able to provide honest, objective information and analysis about the [Commanders] on our talk shows.” The station obviously believed it could not report objectively while in a financial relationship with the team…..One of radio’s hardest-working talk hosts is adding some fill-in work to his schedule. WHO, Des Moines afternoon drive personality Simon Conway who is simulcast to WMT, Cedar Rapids and WOC, Quad Cities – is filling in on iHeartMedia sister station WFLF, Orlando “WFLA” for “Good Morning Orlando” host Bud Hedinger, who is set to undergo heart bypass surgery. In addition, Conway will also be hosting the Premiere Networks nationally syndicated “The Weekend” show on Saturday (3/26)…..G Accelerate Networks announces it has signed a long-term agreement with the “Lou Dobbs Financial Reports” for exclusive advertising sales, affiliate sales, and distribution. The feature – delivered three times daily Monday through Friday, will launch April 18…..SiriusXM enters into a multi-platform agreement with Crooked Media, the independent progressive media company that produces “Pod Save America,” “Lovett or Leave It,” and “Pod Save the World,” through the 2024 election cycle and beyond. The agreement gives SXM Media, the advertising sales arm of Sirius XM Holdings Inc., exclusive global ad sales rights to Crooked Media’s extensive lineup of podcasts beginning in May. SXM Media also gains sales and sponsorship rights to digital video, social media, and live events produced by Crooked Media.

 

Russia-Ukraine War, Biden Europe Trip, Jackson Confirmation Hearings, Gas Prices/Inflation, COVID-19, Idaho Abortion Law, and Madeleine Albright Dies Among Top News/Talk Stories Yesterday (3/23). The ongoing invasion of Ukraine by Russia, Vladimir Putin’s threats to the West, and the economic effects of the disruption in Europe; President Joe Biden travels to Europe to rally support against Russia; day three of confirmation hearings for Supreme Court nominee Ketanji Brown Jackson; still-soaring gas prices in the U.S. and the high consumer retail prices; concerns about the Omicron BA.2 variant and the airlines ask Biden to let mask mandates expire next month; Idaho Governor Brad Little signs new, restrictive abortion policy into law; and former Secretary of State Madeleine Albright dies at 84 among top news/talk stories yesterday, according to ongoing research from TALKERS magazine.