Monday Memo: April Fool!
By Holland Cooke
Consultant
Pick a day, any day. At least one news item will have the little voice in your head hollering “TELL me you’re kidding!” After recent headlines, and as various plots thicken, that little voice might need a lozenge.
In olden times, DJs’ and hosts’ April 1 on-air shenanigans would amuse and/or upset listeners. Some of these gags cost jesters their jobs. Expect less of that today, as the local talent ranks have thinned. Maybe A.I. DJs will come up with something.
As cutbacks were cascading on April 1, 2008, my gallows humor headline was: “Farid himself now voice-tracking True Oldies, using on-air name Fred Soulman, as staff cuts force management on-air. The Mystery Oldie-of-the-Day winner gets 1,000 shares of Citadel stock or $1,000 cash, whichever is less. APRIL FOOL!”
Back to the future: Many surviving jocks and talkers and newscasters have something in common, what consultants call “word economy.” It’s never been more important than during these dizzying days, but it’s nothing new. All along, those who took only 7 seconds to make a point seemed to be more successful than those who took 17 seconds. When I was a DJ, I stole a line from WABC’s Dan Ingram, who intro’d the Elton John song, “Someone Shaved My Wife Tonight.”
If you’re spinning the hits, streams are spinning more of ‘em, without eight-unit stopsets. So keep it moving. Doing news? Listeners are wondering “What NEXT?” and if you’re telling them, succinctly, they’ll find you helpful and habit-forming. Hosting a talk show? Understand that every other media experience listeners favor is interactive. Busy caller traffic (something local advertisers notice) lets you own topic du jour.
And whether you’re a DJ, news person, or host: Every…single…minute…someone just got in the car. Reset frequently-enough that they’re up-to-speed.
But don’t take my word for it. Being April Fool’s Day, I’ll let these funsters (some immortal) demonstrate this word economy I preach:
“I saw a bank that said ‘24-hour banking,’ but I don’t have that much time.”
— Comedian Steven Wright, my Block Island neighbor
“When I was a kid my parents moved a lot, but I always found them.”
— Rodney Dangerfield
“I was going to have cosmetic surgery until I noticed that the doctor’s office was full of portraits by Picasso.”
— Rita Rudner
“I’ve had a perfectly wonderful evening, but this wasn’t it.”
— Groucho Marx
“I hate housework. You make the beds, you do the dishes, and six months later, you have to start all over again.”
— Joan Rivers
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.
questions as it did answers about what young broadcasters entering professional media today should be prepared for in navigating the unpredictably turbulent waters of the next decade and beyond. Among the sweeping panorama of topics covered in his address, Harrison told the students, “When looking to the future, don’t be too sure that current events will follow a predictable script. There are always ‘black swan events’ that change the storyline and our expectations in an instant. Plus, there are multiple outcomes, possibilities, and forks in the road for almost every situation.” Regarding the current focus on artificial intelligence, Harrison advised, “All technology is a double-edged sword and AI will prove to be a particularly consequential one with both positive and negative implications. However, don’t fall into the age-old trap of thinking that productions and performances created or enhanced by new technology are necessarily ‘artificial’ or ‘fake.’ New tools not only create new art, they have an irrepressible influence on giving rise to new culture. The immediate years ahead are likely going to provide us with the challenging question of ‘what does it mean to be truly human?’” Harrison concluded, “As young broadcasting students in 2024 looking to make a difference in the world, be prepared to face the challenge of following your dreams, ideals and inspiration while confronting the harsh realities of making a living in a stressed environment of relentless change. We live our lives in this business at the dangerous intersection between art and commerce.”
competition last evening (2/22) at the 1st Circuit Court of Appeals in Boston, MA. The American Bar Association, Law Student Division holds a number of annual national moot court competitions. One such event, the National Appellate Advocacy Competition, emphasizes the development of oral advocacy skills through a realistic appellate advocacy experience with moot court competitors participating in a hypothetical appeal to the United States Supreme Court. This year’s legal question focused on the Communications Decency Act – “Section 230” – and the applications of the exception from liability of internet service providers for the acts of third parties to the realistic scenario of a journalist’s photo/turned meme being used in advertising (CBD, ED treatment, gambling) without permission or compensation in violation of applicable state right of publicity statutes. Harrison tells TALKERS, “We are at one of those sensitive times in history where technology is changing at a quicker pace than the legal system and legislators can keep up with – particularly at the consequential juncture of big tech and mass communications. I was impressed and heartened by the articulateness and grasp of the Section 230 issue displayed by the law students arguing before me.” 
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Radio personality, talk host, and voiceover performer Mark Wainwright writes today (2/9) in a piece for TALKERS magazine about the 60th anniversary of The Beatles’ appearance on “The Ed Sullivan Show” on February 9, 1964. He writes, “In early December 1963, America was a very gloomy place. The assassination of President John F. Kennedy on November 22 brought the country to a virtual standstill for four days, and the emotional and psychological hangover lingered for weeks. The nation needed a dose of uplifting energy and fun, and the Beatles were the ideal remedy.” As he notes, the arrival of The Beatles in America and their appearance on the popular Sunday night TV show “changed everything.” 
Yellowtec, will be discussing new developments and TALKERS founder Michael Harrison will be chatting about the forthcoming United Nations’ 
TALKERS founder Michael Harrison will talk about 
The United Nations and its specialized agency, the United Nations Educational, Scientific and Cultural Organization (UNESCO) have given the radio industry all around the globe an invaluable gift. It’s called “World Radio Day 2024.” Now in its 13th installment, WRD takes place annually on February 13 with the purpose of spotlighting the accomplishments, importance, and ongoing relevance of the radio medium as it evolves deeper into the 21st century. This year’s WRD theme is “Radio: A Century Informing, Educating and Entertaining.” By officially designating the platform as worthy of its own officially sanctioned UN International Day, the august world body has recognized, spotlighted, and endorsed radio’s continuing relevance and potential for being a vital force for the betterment of humanity.
New York City on Friday, March 1 and Saturday, March 2. Harrison’s address titled, “The Next 10 Years of Media and Popular Culture is…?,” is scheduled to take place between 11:00 am and 12:00 noon on Saturday (3/2). Harrison states, “I have always believed that the future of broadcasting, for better or worse, brews on the campuses of America and this observation is truer now than ever before. I am very excited to bring an array of provocative and pertinent observations, predictions and possibilities, born of my perspective as a future-minded immigrant from the 20th century, to such a vital and dynamic group of young communicators.” 
It’s massive, it’s mind-boggling, and we-the-workin’-press are under strict instructions NOT to call it “The Consumer Electronics Show.” Lotsa luck. 100 thousand+ of us from 150+ countries will descend upon the sprawling Las Vegas Convention Center and other venues up-and-down The Strip.
We live in an increasingly noisy world. The accelerating advancement of media technology, with its accompanying “everybody is a star” syndrome, combine to make it increasingly difficult to get attention. By that, I mean real attention – the kind of attention that those in the professional media (and related) industries describe as “traction.”
Consultant Gary Begin of Sound Advantage writes in a piece for TALKERS today about why some morning radio shows fail to launch. He offers six reasons for this that can be avoided if management really wants to create a successful program. Reason number one? Because the hosts are just not that good. 
industry leaders about public relations and related topics. The conversations span public relations, PR best practices, the media, 
marketing, strategy, career development, profiles of PR pros, and more. The show airs Mondays at 5:00 pm on Hofstra University’s award-winning WRHU-FM and WRHU.org on Long Island and is available on most podcast sites. TALKERS founder Michael Harrison is Goldman’s guest this week talking about the general state of radio, news and public relations as we move further into the digital era. Both Hofstra graduates, Goldman and Harrison sit on the university’s Lawrence Herbert School of Communication Dean’s Advisory Board. 
radio and media company personnel focusing on where broadcasters are vulnerable and steps that should be taken to become more secure as well as comply with federal regulations. The 90-minute webinar will take place on Friday, October 20 at 2:00 pm ET.
Giordano, heard daily 12:00 noon to 3:00 pm, is considered “The Dean of Philadelphia Talk Radio.” He is a former teacher and longtime education analyst. The special program, which aired on 8/31 at 9:00 pm emphasized the importance of parental rights and featured noted psychiatrist Renee S. Kohanski M.D. who gave specific guidance on how parents could direct their kids to realize they could come to them with anything that happened in school. Riley Gaines joined to talk about gender issues, particularly in female sports and Kirk Cameron came aboard to discuss getting books that celebrate traditional values back in libraries. Giordano tells TALKERS, “The show showcases the cutting-edge educational issues we face as a country and offers solutions both short and long term.” On his regularly scheduled show today (9/12), Giordano will be interviewing 13-year-old singing/recording rising star Stella Mabry about her song “Mean Girl” which she wrote at the age of 10 to express her experience being bullied in school. Bullying continues to be a growing problem in American education.
As TALKERS noted yesterday (Thursday, 7/13), Genuine Austin Radio’s KTXX “104.9 The Horn” will be dropping its sports talk format in just over two weeks (8/1). For the past seven years, “The Horn” was the home of University of Texas football, men’s basketball and baseball broadcasts; however, that will change owing to the upcoming format flip. Taking over as new flagships for the Texas Longhorns are iHeartMedia Austin sports talk KVET-AM “AM 1300 The Zone Austin’s Sports Talk” and its country cluster-mate, KVET-FM. The two outlets will simulcast football and men’s basketball. 
According to iHeartMedia sports president Kevin Legrett, “The Texas Longhorns is one of the leading college sports brands in the country. Longhorn Nation continues to be recognized for their pride and dedication to their home team. We are excited to be the broadcast home to these passionate sports fans, providing great programming and play-by-play coverage not only in Austin, but everywhere via iHeartRadio.” University of Texas vice president/director of athletics Chris Del Conte comments, “The move of our network’s flagship radio station to KVET is a huge win for our fans in Austin and central Texas. The powerful signals of ‘AM 1300 The Zone’ and [KVET-FM] will give our Longhorn faithful access to crystal-clear radio game broadcasts from the northern tips of Williamson County down to the southern regions of Caldwell and Hays counties and out east to our friends in Bastrop and west into the beautiful Hill Country. No matter where you are in that footprint, you’ll get your Horns loud and clear from kickoff, tipoff or first pitch. Then you add the cherry on top to this deal with our network’s partnership with the mighty brand of iHeartMedia, and we’ve hit a home run in every way.” This will be Craig Way’s 23rd year as play-by-play voice of the Longhorns. The deal was negotiated by rightsholder Learfield’s Longhorn Sports Properties.
Judge Andrew Napolitano, his Ampere Parkway Productions, Lapcom Communications, and Crossover Media Group enter into a partnership to expand sales/marketing of Napolitano’s “Judging Freedom” podcast. Crossover Media Group managing partner Sue Freund tells TALKERS, “The addition of the ‘Judging Freedom’ podcast to our portfolio is an honor. This partnership signifies our commitment to bringing diverse voices to the forefront. CMG has seen the positive results the judge delivers for advertisers which has further reinforced our enthusiasm for being involved with – and taking – this podcast to the marketing community.” Lapcom Communications president Steve Lapa – who writes a weekly (Monday) column for TALKERS – comments, “The ‘Judging Freedom’ brand resonates with over five million fans each month. We look forward to the expertise of the Crossover Media Group team as they take ‘Judging Freedom’ to the next level.” Napolitano adds, “We are thrilled to embark on this exciting marketing partnership with everyone at CMG. Their expertise and dedication fit perfectly with our vision for the ‘Judging Freedom’ podcast.” Napolitano’s storylines have included legal, government, and national security issues. The partnership begins with Napolitano’s 30-minute interview of Democratic presidential candidate Robert F. Kennedy, Jr.
Effective immediately for inventory beginning next January, Compass Media Networks will be ABC Audio’s exclusive advertising representative. ABC Audio vice president Liz Alesse declares, “We are thrilled to usher in a new phase of growth for ABC Audio with 
the announcement of our strategic partnership with Compass Media Networks. “ABC News Radio remains steadfast in its mission to provide our news affiliates incisive, up-to-the-minute headlines; we’re equally committed to creating top-tier entertainment content. By maintaining our high standards in these areas, we do more than just serve our stations – we also create exceptional opportunities for our advertisers.” Compass Media Networks chief executive officer Peter Kosann remarks that, “Christmas has come early for us and our national sponsors. ABC Audio represents some of the most iconic brands and media assets in the world. We will move mountains to be a wonderful ambassador and advocate for our new partner.” As TALKERSnoted last Wednesday (7/5), ABC Audio and Skyview Networks agreed to end their similar arrangement. A Skyview statement read, “ABC Audio and Skyview Networks are committed to working together to ensure a smooth transition. Skyview will continue meeting the needs of the industry and its full-scale multi-partner relationships. Skyview Networks will continue representing ABC Audio network sales while also providing distribution service through 2023. We wish ABC Audio continued success in the years ahead.”
WBEN/Buffalo Adds the Armstrong & Getty Show. The Armstrong & Getty Show has added yet another major market – WBEN, Buffalo. The Audacy-owned outlet is one of the most respected news/talk radio stations in the country having won numerous state, regional, and national awards for its news reporting. It is also one of the country’s heritage stations, tracing its beginning to 1922. WBEN operations director/Audacy news talk format VP Tim Wenger tells TALKERS, “We’re thrilled to have Armstrong & Getty as part of the evening lineup at WBEN. Their entertaining approach to current events and politics is a refreshing way to cap off the daylong programming on the station.” In a joint statement, Jack Armstrong and Joe Getty (pictured above left) say, “We’re excited to join the list of great radio voices that have been part of Buffalo and WBEN. Now, more than ever, it’s important that folks get a perspective from outside the mainstream media. We’re here to be that honest voice.” For more information about The Armstrong & Getty Show, contact Eric Weiss at The Weiss Agency: 
Las Vegas Abuzz Over Raiders and Jimmy Garoppolo. Nationally syndicated, Las Vegas-based TALKERS Heavy Hundred host Dr. Daliah Wachs of the Genesis Communications Network met and received a jersey signed by the new Las Vegas Raider‘s quarterback Jimmy Garoppolo. The two are pictured (right) at an NFL “Salute To Service” event at Nellis Air Force Base. Wachs tells TALKERS, “The region is hopeful that Garoppolo will add that winning spark to the team if only he stays healthy.”