2025 TALKERS Heavy Hundred Posted
The editors of TALKERS magazine, with input from industry leaders, present the 2025 edition of “The 100 Most Important Radio Talk Show Hosts in America” – a popular feature that has come to be known as “The Heavy Hundred.”
Debuting in 1996, this marks the 29th consecutive year of the TALKERS Heavy Hundred existing as an iconic radio industry standard. It actually launched one year earlier in 1995 but only focused on 25 hosts in that first installment.
The criteria used to determine the individual broadcasters included in the list are clearly detailed in a disclaimer posted at the beginning of the feature. According to TALKERS VP/executive editor Kevin Casey, “In addition to the standard 11 factors considered – which include [in alphabetical order] courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent and uniqueness – the editors strongly considered the quality of entrepreneurship for 2025 which has become increasingly important as the industry hurtles deeper into the digital era and faces emerging challenges which require an expanded set of business skills and layers of emotional fortitude.”
Casey continues, “A number of this year’s inductees have ‘put their money where their mouth is’ and own their own stations or syndication businesses. In 2025, we see that as a deeply personal commitment to the future of the radio medium.”
This year’s list is sponsored by GuestBooker.com and co-sponsored by C. Crane Radio for which TALKERS is grateful.
The first of four rounds of ratings information from Nielsen Audio’s March 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey covered February 29 through March 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC rises two-tenths to finish with a 4.0 share (weekly, 6+ AQH share) that lifts it to the #9 rank in the market. iHeartMedia’s news/talk WOR is steady with a 1.6 share and the #20 rank, while Audacy’s all-news WINS-FM adds one-tenth for a 4.6 share good for the #5 rank. In Los Angeles, iHeartMedia’s news/talk KFI inches up one-tenth for a 5.5 share that keeps it locked into the #3 rank. In Chicago, Nexstar Media Group’s WGN-AM dips three-tenths, finishing with a 3.2 share and the #9 rank, while Cumulus Media news/talk WLS-AM falls six-tenths to a 1.4 share good for the #25 rank. Audacy all-news WBBM-AM/WCFS-FM is steady with a 5.4 share but falls back to the #4 rank. 
Monticello Media’s WCHV-AM, Charlottesville, Virginia, is acquiring WTON-AM, Staunton, Virginia and two FM translators (W255DS, Harrisonburg at 98.9 and W266BQ, Crozet at 101.1) from Stu-Comm, Inc. for $275,000. Thomas is buying the station via his company Thomas Media LLC. After Monticello Media learned of the deal, it severed its relationship with Thomas. He tells TALKERS magazine, “We are looking forward to bringing local news and conversation back to the valley the same way we did for WCHV. We also hope to have my show back on the air in Charlottesville soon.”
