When the Library Talks Back
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer
Imagine SiriusXM acquires the complete Howard Stern archive – every show, interview, and on-air moment. Months later, it debuts “Howard Stern: The AI Sessions,” a series of new segments created with artificial intelligence trained on that archive. The programming is labeled AI-generated, yet the voice, timing, and style sound like Stern himself.
Owning the recordings might suggest the right to create new works from them. In reality, the answer is more complicated – and the music industry offers a useful comparison.
Music Industry Precedent
Sony, Universal, and others have spent hundreds of millions buying music catalogs from artists such as Bob Dylan, Bruce Springsteen, Paul Simon, and Queen. These deals often include both composition rights and master recordings, giving the buyer broad control over licensing and derivative works.
In music, the song and the recording are the assets. In talk content, the defining element is the host’s persona – voice, cadence, and delivery – which changes the legal analysis when creating new material.
Copyright and Persona Rights
Buying a talk archive usually transfers copyright in the recordings and any scripts. That permits rebroadcast, excerpts, and repackaging of original programs.
It does not automatically transfer the host’s right of publicity – control over commercial use of their name, likeness, and in many states, their distinctive voice. In Midler v. Ford Motor Co. (1988), the court ruled that imitating Bette Midler’s voice in a commercial without consent was an unauthorized use of her identity.
This means a company can own the shows without having the right to make new performances in the host’s voice unless the contract clearly grants that right.
The AI Factor
AI technology can replicate a host’s voice, tone, and style with high accuracy, producing entirely new programming.
Outside broadcasting, a recent AI-generated George Carlin special – written by humans but performed by a voice model trained on decades of his work – sparked debate about rights and legacy.
In talk radio, similar AI use could create “new” episodes featuring well-known hosts. Even with clear labeling, right-of-publicity claims may arise if the host or their estate never authorized it. Disclaimers may address consumer confusion but do not remove identity-rights issues.
Why It Matters
This applies to more than national figures. Any broadcaster or podcaster with a substantial archive could face it. Selling or licensing a library could give the buyer the tools to replicate your voice without your participation.
For buyers, the ability to produce new content from archived material has commercial appeal. But without the right to use the host’s voice for new works, it carries significant legal and reputational risk.
Contracts Decide
The key is in the contract:
— Did the talent assign rights to their name, likeness, and voice for future works?
— Is use limited to original recordings or extended to derivative works?
— Does it address future technologies, including AI?
Older agreements often omit these points, leaving courts to decide. Future contracts will likely address AI directly.
Takeaways
For talent: Know what you are transferring. Copyright ownership does not necessarily include your future voice.
For buyers: Owning an archive does not automatically give you the right to create AI-generated new material in the original host’s voice.
For everyone: As AI advances, control over archives will depend on the contracts that govern them.
Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.
newsprint tabloid, TALKERS proclaimed that “talk radio” was, indeed, an “industry within an industry” and worthy of its own, unique full-service trade publication. Founded by pioneering radio broadcaster (KMET, WNEW-FM, WLIR-FM, WCBS-FM, WPIX, KPRI, CBS, Westwood One, RKO) Michael Harrison, who also brought his experience with publications including Radio & Records, Goodphone Weekly, and Billboard to the table, the independent journal went on to produce annual conferences, numerous radio shows, and contribute to the ongoing success and influence of a variety of spoken word formats and talk media offshoots.
In early 2024, voters in New Hampshire got strange robocalls. The voice sounded just like President Joe Biden, telling people not to vote in the primary. But it wasn’t him. It was an AI clone of his voice – sent out to confuse voters.
after four years to take a job on Capitol Hill in Washington. The ideal candidate must have at least three years of talk radio experience with a strong background in politics and news. This position is based in Memphis. Send resume and air check to 
Krantz was most recently co-host of “The BradandBrittcast” podcast with Britt Whitmire. He served as host at a number of rock stations during his long radio career as well as morning host on news/talk WBT-AM/FM, Charlotte. 
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Jim Gearhart is a remarkable on-air talent who was the AM drive host on New Jerey 101.5 for 20-plus years. In the 1960’s he was a star on WCBS-AM and WNEW. The illustration is an ad for his 2:00 pm to 4:00 pm show on WNBC circa 1968.
Broadcasting weekdays 5:00 am to 9:00 am PT, the show delivers what station sources describe as “unmatched news coverage of the critical stories shaping the community.” 
The program has a reputation for being a trusted news source dedicated to delivering timely and accurate coverage tackling everything from local and national news to business, entertainment headlines plus traffic and weather reports. Known for her warm delivery and engaging storytelling, Carter’s distinguished career includes roles at major news outlets such as WBBM in Chicago and Newsradio KFBK in Sacramento, where she became known for her sharp reporting and ability to connect with audiences. She will report to PD Mary Ayala who tells TALKERS, “I’m thrilled to welcome Veronica to our team,” adding, “Her depth of experience, vibrant enthusiasm and passion for connecting with the people of California make her a great addition to our morning show.” Carter comments, “I’m honored to join such a respected team and excited to connect with our listeners each morning, bringing them the news and stories that matter most.” Carter replaces LaDona Harvey, who announced she was stepping down from the role earlier this month.
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X – which most people I hear still call “Twitter” – is a great way to attract new ears.
hour appearance, Trump did not bring up the matter of Joe Biden’s health but stated that he didn’t care whether Biden stays in the race as the Democratic nominee or not, believing that he has the voter support to beat any Democrat because they all share the same “radical lunatic” policies. He also told Kilmeade that he plans to announce his vice-presidential candidate pick just before next week’s Republican National Convention in Milwaukee. When asked if the pick would be influenced by whether or not Biden drops out of the race, Trump responded, “No” adding, VP Kamala Harris is “a disaster.” Kilmeade pressed the former president on a number of issues including NATO, immigration, and the economy. Trump stated that his good relationship with Putin is “a good thing” because it’ll keep us out of the growing danger of World War III and the only reason NATO members are now willing to pay their fair share of costs is because they feel threatened by the increased danger of war that has been heightened by the policies of Biden. 
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candidate Nikki Haley come in behind “None of the Above Candidates.” (“None of the Above Candidates” is choice that has been on Nevada ballots since 1975.) Root tells TALKERS that he came up with the strategy of convincing his audience to vote “None of the Above” to support Donald Trump and claims, “This is Exhibit A for the power of talk radio. Look at the vote totals. The number of ‘None of the Above’ voters almost exactly matches the number of listeners to my Vegas and statewide Nevada radio show. We did this. My Nevada audience almost single-handedly ended Nikki’s presidential ambitions.”
follows a multi-year advertising sales and production partnership between the two organizations. Terms were not announced. Crossover Media Group managing member Sue Freund states, “Throughout her more than four decades in talk radio and now podcasting, Dr. Laura has amassed an enormous following with her frank, direct, captivating style, which is sometimes provocative, always interesting and insightful, and never dull. After many years of working with her and her team at Take On The Day, we’re proud to expand our relationship and commitment to her programs, and to continue to grow our presence as a leading partner to the nation’s top audio-talk hosts.” Take On The Day LLC president Geoff Rich comments, “Crossover Media Group’s investment in Take On The Day adds so much to our ability to reach more listeners and help more sponsors. With Sue and her partners Ron Hartenbaum and Scott Calka joining the management team, we are supercharging the future of the Dr. Laura programming and brand.”
radio pros Chris Merrill and Joe Huizenga. Bonneville Phoenix SVP and market manager Ryan Hatch says, “We are thrilled to add new shows that will keep our community informed and connected at such an important time. In addition to being one of the most dynamic and fastest growing cities in the country, Phoenix is also the epicenter of the 2024 election with Arizona being a key battleground state.” St. James served with KTAR-FM from 2010-2020. Merrill hosted a local show on the station from 2014-2017. Huizenga is currently the assistant program director and is a familiar voice as a fill-in host. Station PD Martha Maurer adds, “I am excited to welcome back Bruce and introduce Chris and Joe to our already impressive news and talk teams. This new lineup will bring exciting new energy and depth to our live and local coverage, both on-air and on our growing digital platforms.”
If you’ve been seeing CES coverage on network and cable newscasts this week, you’ve heard it called “the Consumer Electronics Show,” despite we-the-media being told not to. They want us to say “CES,” although, years ago, the Consumer Electronics Association changed its name to the Consumer Technology Association, not its first rebrand.
How many times will we research the same subject and come to the same conclusion?