“Superfans Are Driving Podcast Usage Now”
By Holland Cooke
Consultant
The “Pareto Principle” is a rule-of-thumb that roughly 80% of revenue comes from about 20% of customers, in many industries. Including radio, where so-called “First Preference” or “P1” listeners – those who listen to your station most – contribute most of your Time Spent Listening.
Ditto for podcasting, where 17% of podcast listeners are the ballgame, according to Point-To-Point Marketing and Strategic Solutions Research. If you missed Tuesday’s webinar “The Podcast Study: Turning Listeners/Viewers Into Superfans,” here’s the deck – and an appetizer: They listen while commuting, cautionary to broadcasters’ in-car dominance and opportune for podcasters.
This research also fleshes-out who these “Superfans” are, how to engage them, and how NOT to tune-them-out.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn