Audacy Debuts “UPSTATE RED” Trimulcast
Audacy launches “UPSTATE RED,” a new conservative outlet that is broadcasting on three signals in the Greenville, South Carolina market. They are WYRD-AM at 1330, WORD-AM at 950 and WYRD-HD2 at 98.9 FM. Audacy also broadcasts conservative talk in the market on its sister station WYRD-FM “News/Talk 98.9 WORD.” Audacy Greenville-Spartanburg SVP and
market manager Steve Sinicropi says, “We are proud to launch UPSTATE RED and bring a new conservative voice to the Upstate region. ‘UPSTATE RED’ will be a premier destination for principled conversation, insightful news, and engaging talk with some of the biggest names in national talk radio, providing the most important news and information to the Upstate.” The programming lineup includes Premiere Networks’ Glenn Beck, Clay Travis & Buck Sexton, Sean Hannity, and Jesse Kelly, as well as Michael DelGiorno in mornings, Westwood One’s Rich Valdes in late nights and FOX News Radio’s Will Cain.
Greenville-Spartanburg, South Carolina “The Fan Upstate.” The program takes over for “Offsides with Marc Ryan,” as Ryan moves to the company’s WXYT-FM, Detroit “97.1 The Ticket.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “‘WIRE 2 WIRE’ allows us to elevate Diesel, who has worked alongside Marc for years, and Cole, who has done a great job with every sports assignment we’ve given him. ‘WIRE 2 WIRE’ will be a live, local sports show with knowledgeable, well-known local talent, and I know sports fans will love it.”
Erick Erickson as the new afternoon talk show host on WYRD-FM, an unsurpassed team of talent will serve the Upstate, north Georgia and western North Carolina. Erick’s thought-provoking discussions, unyielding insight and captivating presence will be a welcomed addition to our listeners and partners. Erick will complete News/Talk 98.9 WORD’s incredible lineup, allowing us to provide unmatched content for listeners and the largest and most effective platform for advertisers.” Erickson is syndicated via Compass Media Networks. 
Bill Frady.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “Bill Frady has provided great content doing swing shifts on ‘106.3 WORD’ for years. Bill is a native Greenvillian, a recognized firearms expert, and a tremendous conservative voice that will complement WYRD-FM’s incredible news and talk talent lineup. Adding Bill Frady to our full-time, on-air team will provide great content for listeners and new opportunities for advertisers. I look forward to hearing Bill on the air and on the station’s expanded 100,000-watt signal.” Previously, Audacy announced the plan to move WORD’s talk programming to the 98.9 frequency in which the station will be branded “News/Talk 98.9 WORD.”
C3 signal at 106.3 FM. Audacy says the change gives WORD access to a quarter million more adults 35+ from the South Carolina/Georgia border to Asheville, North Carolina, while covering parts of four South Carolina congressional districts and several North Carolina congressional districts. Audacy SVP and market manager for Greenville-Spartanburg Steve Sinicropi comments, “We are committed to delivering quality audio and content with our massive reach to our audiences. There is a tremendous demand for news/talk content in the Greenville-Spartanburg-Anderson-Asheville area. The signal flip allows us to maximize our reach even further across the region and more broadly meet the needs of our listeners and advertisers across the Carolinas.”