Darnell Tapped As iHM Sacto Metro President
Most recently serving as president of iHeartMedia’s “Pacific Area,” Steve Darnell transfers to Sacramento as metro president, succeeding Sara McClure (see separate story below). Darnell will report to iHeartMedia division president DJ Hodge, who notes, “After many years of successful leadership in our ‘Pacific Area,’ it was clear early-on that Steve was the perfect candidate to lead our Sacramento market as metro president. Steve is the ideal choice to continue the great work done by Sara McClure.” Darnell comments, “I’m excited for the opportunity to lead our Sacramento team and market-leading iconic station brands. Sacramento is a dynamic, thriving city and I’m thankful that DJ Hodge -among others – entrusted me with continuing our growth in this very important market.” The Fresno State University graduate previously was iHM market president for Fresno, as well as that cluster’s senior vice president of sales. Among the seven stations in iHM’s Sacramento cluster are simulcast news/talk KFBK-AM/FM “News 93.1” and similarly-formatted KSTE “Talk 650.” In Nielsen Audio’s June 2024 sweep, the KFBK simulcast ranks third (7.2, 6+), while KSTE finishes 15th (2.3, 6+).
Effective immediately, nine-year iHeartMedia Sacramento market president Sara McClure transfers within the company to become VP of its Unified Partnerships For California division. Replacing McClure as Sacramento market president is Steve Darnell (see story above). iHeartMedia Unified Partnerships president Michael Preacher states, “I am extremely excited to have Sara join our division. She will be broadening her responsibilities and offering her incredible expertise to leading agency partners throughout California.” McClure looks forward to, as she notes, “advancing my career by joining the Unified Partnership division. This incredible team has unlimited possibilities and I’m excited to bring my scope of marketing and big-idea thinking to our partners.” The Chico State University (California) alum has nearly 30 years of experience as a media executive, including director of sales for Entercom Sacramento, as well as positions at CBS Radio and Sinclair Broadcasting. She will report to United Partnerships EVP Breeanna Malik. Unified Partnerships provides advanced media resources for its ad agency partners.
Bakersfield and Spokane. In his new role as SVP of programming, Jarquin will be responsible for the oversight of programming and promotions across all Pacific Area iHeartMedia stations. iHeartMedia Pacific Area president Steve Darnell says, “Angel has a successful track record programming some of the most dynamic station brands in the market. His creativity, leadership and background on-air make him perfectly positioned to lead our station programming to connect with listeners throughout the Pacific Area.”