Industry News

Salem Media Group to Sell Greenville-Spartanburg Signals

Salem Media Group announces it is entering into an agreement to transfer the ownership of Greenville-Spartanburg, South Carolina stations news/talk WGTK-FM, classic hits duo WRTH-FM and WLTE-FM toim
Educational Media Foundation for $6,775,000. Salem Media CEO David Santrella states, “We have enjoyed our years in the Greenville-Spartanburg market but have made the strategic decision to divest our interests there. As we do, we are grateful to be able to place these signals in the hands of Educational Media Foundation who share a like-minded mission with Salem through their music programming. We are also thankful to our Greenville-Spartanburg staff for their many years of service.”
Industry News

Audacy Boosts Coverage Area for Greenville’s News/Talk WYRD-FM

A frequency swap between Audacy’s news/talk WYRD-FM and adult contemporary WSPA-FM on March 28 will give the news/talk outlet substantially better coverage in the Greenville-Spartanburg, South Carolina market. WYRD-FM will rebrand as “News/Talk 98.9 WORD, The Voice of the Carolinas” and enjoy the expanded reach provided by the 100,000-watt Class C signal while WSPA-FM moves to the 25,000-watt ClassLogo - Broadcasting C3 signal at 106.3 FM. Audacy says the change gives WORD access to a quarter million more adults 35+ from the South Carolina/Georgia border to Asheville, North Carolina, while covering parts of four South Carolina congressional districts and several North Carolina congressional districts. Audacy SVP and market manager for Greenville-Spartanburg Steve Sinicropi comments, “We are committed to delivering quality audio and content with our massive reach to our audiences. There is a tremendous demand for news/talk content in the Greenville-Spartanburg-Anderson-Asheville area. The signal flip allows us to maximize our reach even further across the region and more broadly meet the needs of our listeners and advertisers across the Carolinas.”