Tag: Sirius

Industry Views

SABO SEZ: The Myth About Wall Street

By TALKERS | by TALKERS

By Walter Sabo
CEO, Sabo Media Action Partners
A.K.A. Walter M Sterling
Daily host, WPHT Philadelphia
Weekly host, Talk Media Network

imWall Street investors do not put up money for traditional radio and television stations.

That myth has been a burden within our culture for about 10 years and it just is not true. From a 1980s fast-buck perspective, traditional media does not offer the no-effort returns it once did. But major investors continue to seek opportunities from radio and TV acquisitions. Notably, today the money is much “smarter” than that found in the 1980s.

(Side note, the 1980s rush to radio put the business in the hellish financing we live with today. The new money won’t do that.)

Marc Rowan is the CEO of Apollo Advisors which bought Cox TV and radio. Apollo was first money in Sirius radio. Their escrow check closed the deal for Howard Stern and changed the radio industry. Marc explained to me that Apollo is not an investor, they are “owners.” Apollo has a long game plan as savvy operators with decent, moral standards. Marc actually likes, consumes and celebrates media. Apollo is not a chop shop. They build businesses.

George Soros is about to close on Audacy. Mr. Soros is a brilliant business builder. Like Apollo, he is an owner/operator. Soros represents smart money going into the proven medium of radio.

John Malone, builder of the cable industry, saved Sirius within days of bankruptcy. The company was about to miss payroll, Malone pulled it out the fire and through Liberty holdings he continues to control 83% of SiriusXM. Over the years he has grown, not diminished Liberty’s stake in the satellite company.

Rowan, Soros, and Malone have one thing in common: They are not jokers. They each have robust histories of sober, sane investments which has made them billionaires. While you and I shop the price of milk, the new owners of proven media are model guides for future Wall Streeters.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

Chicago Public Media – operator of WBEZ-FM, Chicago – is phasing out its Vocalo radio station and is laying off 14 staffers. Chicago Public Media chief executive Matt Moog says, “These are painful decisions that affect our valued colleagues. Because they did not reach the scale needed to generate revenue to cover expenses, Vocalo and the podcast content development unit will be scaled back and folded into the newsroom.”

Cumulus Media’s Westwood One, the exclusive national audio broadcast partner of the NCAA, is presenting comprehensive live audio coverage of the 2024 NCAA Men’s Final Four and national championship game live from Phoenix in both English and Spanish. The network will also broadcast the Women’s Final Four and national championship game live from Cleveland.

The Black Effect Podcast Network and comedian Lil Duval announce, “Conversations With Unc,” a limited series podcast that will feature casual and in-depth talks about life, liberty and the pursuit of happiness from an Uncle’s perspective. Black Effect Podcast Network president of creative development and production Dollie S. Bishop says, “We all need moments of laughter, but we also crave spaces for growth and reflection. Our new podcast, ‘Conversations with Unc’ will blend humor with wisdom and offer unique stories and advice in ways that resonate beyond the punchline. We’re excited to collaborate with Lil Duval on this new series and even more excited to see how these conversations will uplift and encourage listeners.”

iHeartMedia and the National Basketball Association announce the addition of two shows to its multi-year podcast partnership, including the debut of “NBA DNA with Hannah Storm.” Additionally, Vince Carter brings “The VC Show with Vince Carter” to the NBA Podcast Network for its much-anticipated season two.

SiriusXM, the exclusive audio broadcaster of the Masters Tournament, announces its extensive broadcast plans for Masters week, April 6-14, with live coverage of all four days of tournament play, daily Masters-focused talk programming, specials and more. SiriusXM president and chief content officer Scott Greenstein says, “The Masters is always one of the most anticipated weeks on the sports calendar, and our team at SiriusXM prides themselves on bringing our listeners across the country closer to everything happening that week at Augusta National. We’ll cover the action on the course from the first tee shot on Thursday through the presentation of the Green Jacket on Sunday, and bring you news from Augusta National throughout the week, interviews with competitors and much more.”