Round Two of April PPMs Released. The second of four rounds of ratings information from Nielsen Audio’s April PPM survey has been released for 12 markets including: Washington, DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s April 2022 sweep covered March 31 – April 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this round of markets. In Boston, iHeartMedia’s news/talk WRKO sheds four-tenths to finish with a 4.3 share (weekly, 6+ AQH share) but rises to the #7 rank, and sister all-news WBZ-FM dips by eight-tenths to finish with a 4.7 share and remains ranked #6. Bonneville International’s news/talk KIRO-FM, Seattle loses 1.1 shares and wraps the survey with a 6.3 share that pulls it out of first place to #2. Meanwhile, Lotus Communications’ crosstown all-news KNWN-AM/FM dips by seven-tenths for a 4.3 share finish good for the #9 rank. In the Twin Cities, Audacy’s news/talk WCCO loses half a share for a 3.8 share finish and the #13 rank, while iHeartMedia’s crosstown news/talk KTLK-AM sheds six-tenths for a 3.0 share and the #14 rank. And Hubbard Broadcasting’s talk KTMY-FM ticks up one-tenth for a 2.7 share finish good for the #15 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first round) here.
WOLB-AM, Baltimore Morning Host Larry Young Recovering from Leg Amputation. The Baltimore Sun reports that WOLB-AM, Baltimore morning drive host Larry Young is
recovering after having surgery to remove his leg below the knee, the result of an infection in his foot that was complicated by his Type 2 diabetes. The 72-year-old Young has been off the air since April 10. He’s been hosting the morning show on Radio One’s WOLB-AM for the past 25 years and is planning to retire from the station at the end of this year. As noted in a story below, Young is being honored with the Lifetime Achievement Award from TALKERS magazine at TALKERS 2022 at Hofstra University on June 10. Young tells the paper that he expects to be back on the air in June and back to normal activities by August.
Cumulus-Signal Hill: YouTube Most Used U.S. Podcast Platform. The latest Podcast Download – Spring 2022 Report from Cumulus Media and Signal Hill Insights that examines weekly podcast listeners has been released. Cumulus says the report is part of its commitment to share insights and research findings with the podcast community. Cumulus EVP, marketing and president, Westwood One Suzanne Grimes says, “Our new Podcast Download Report uncovers a major surge in video podcast audiences as YouTube becomes the most-used platform to access podcasts. Podcast advertising
reaches millions of younger consumers who have abandoned linear television for advertising-free video streaming services.” Some highlights from the report: 1) Six in 10 weekly podcast listeners say they prefer podcasts with video. When asked how they prefer listening to podcasts, 28% say they like a podcast video they actively watch while listening and 29% indicate they have the video in the background/minimized while listening. 43% say they use audio only with no video; 2) YouTube is now the leading audience destination. When asked which platform they listen to the most to access podcasts, 24.2% say YouTube, followed by Spotify (23.8%) and Apple Podcasts (16%); 3) The greater the time spent with podcasts, the more the podcast ads generate consumer response and business outcomes. As a result of hearing a podcast ad, heavy podcast listeners (those who listen six-plus hours per week) are more likely to have searched online for a product, discovered a new product/service, made a purchase, used a promo code, or followed a brand on social media. See the complete report here.
Edison Research: SiriusXM Top Podcast Network by Reach. According to just-released data from Edison Research, the Top Podcast Networks in the U.S. for the first quarter of 2022 are: SXM Media, Spotify, and iHeartRadio, respectively. This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are
compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the producer and/or the network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast. Rounding out the top 10 are: 4) NPR 5) The New York Times 6) Audioboom 7) Audacy 8) Cumulus Podcast Network 9) Wondery and 10) PRX. Edison Research director of research Gabriel Soto says, “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.”
TALKERS Announces Recipients of 2022 Awards. Ian Freeman, Mandy Connell, Larry Young, and Jeff Katz to be recognized at TALKERS 2022.
Ian Freeman is the co-host, along with Mark Edge, of a long-running syndicated radio talk show titled, “Free Talk Live,” that emanates from Keene, New Hampshire evenings 7:00 pm – 10 pm ET. The main theme of the contemporary news and topics show is freedom and the ideals of the First Amendment. Although still on the air regularly, Ian Freeman is currently under federal arrest on a wide array of charges ranging from money laundering to wire fraud. He maintains his innocence and claims the FBI and other government agencies are hell bent on shutting him up after years of dealing with the nuisance of the show’s activism and controversial information on such subjects as civil disobedience, including taking a frontline stance on the emergence and controversies of cryptocurrencies. He will begin his trial later this year. Ian Freeman will receive the TALKERS Gene Burns Memorial Award for Freedom of Speech (also known as the “Freedom of Speech” award) at TALKERS 2022 at Hofstra University on Friday, June 10.
Mandy Connell is the 12:00 noon – 3:00 pm midday host at KOA, Denver. Prior to her present position, her radio background includes KHOW, Denver as well as heritage station WHAS, Louisville. She began her career in Florida doing news/talk and hot talk after having been a flight attendant who decided to attend broadcasting school and begin a career in radio. She is widely recognized as an influential, reasonable, and independent conservative political voice as well as an entertaining conversationalist whose repertoire includes all aspects of pop culture and day-to-day issues. Her star continues to be on the rise. Mandy Connell will receive the TALKERS Judy Jarvis Memorial Award for Outstanding Contributions by a Woman to Talk Radio (also known as the “Woman of the Year” award) at TALKERS 2022 at Hofstra University on Friday, June 10.
Larry Young has been the beloved morning show host on African American community talker WOLB, Baltimore for the past 25 years and is about to retire at the end of 2022. The “Larry Young Morning Show” is widely regarded as the top black radio talk show in Maryland. The “Larry Young Morning Show” was also named “Best Radio Station” by Baltimore City Paper in 2007, 2008, 2009 and in 2010. He also has been honored by the community with such awards as the 2007 Pinnacle Award given by American Development Consortium, 2009 Ed Bradley Award given by Bethel African Methodist Episcopal Church, 2011 Unsung Hero Award given by Grace Outreach Fundraising Committee, 2012 Whitney M. Young Jr. Award given by Greater Baltimore Urban League and he was the recipient of the TALKERS Humanitarian of the Year Award in 2015. Larry Young will receive the TALKERS Lifetime Achievement Award at TALKERS 2022 at Hofstra University on Friday, June 10.
Jeff Katz is the 3:00 pm – 6:00 pm host at WRVA, Richmond. He is a former police officer in Philadelphia who traded his badge for a microphone and began a successful three-decade, award-winning career as a talk show host on major stations in in Boston, Charlotte, Philadelphia, San Francisco and, since 2013, at the legendary WRVA. Jeff volunteers thousands of hours to help members of the community with a special focus on law enforcement officers and disabled children. President Donald J. Trump honored Jeff’s service by presenting him with The President’s Award for Volunteer Service. In addition, FBI Director Christopher Wray honored Jeff by naming him the winner of The Director’s Community Leadership Award for 2019. Katz will be the recipient of the TALKERS Sharon L. Harrison Memorial Award for Outstanding Community Service by a Radio Talk Show Host (also known as the “Humanitarian of the Year” award) at TALKERS 2022 at Hofstra University on Friday, June 10.
TALKERS News Notes. According to the latest data from Comscore, FOX News Digital finished April 2022 as the “top-performing news organization in the competitive set in multiplatform minutes.” FOX News Digital closed out the month reaching 2.9
billion total multiplatform minutes, 1.5 billion total multiplatform views, and 77 million multiplatform unique visitors. FOX News says April also marked the 14th straight month that it outpaced every news brand in the competitive set in multiplatform minutes. While FOX News Digital eclipses competitor CNN.com in multiplatform total views and total minutes, CNN.com tops FOX News Digital in unique visitors by a wide margin…..iHeartMedia Charlotte and the NFL’s Carolina Panthers strike a deal for the teams games to be heard on classic rock WRFX-FM “99.7 The Fox” starting this season. The team’s game broadcasts have been heard on Radio One’s WBT-AM/FM for the past 17 seasons. 99.7 The Fox will carry all Panthers game broadcasts, the Panthers pregame and postgame shows as well the team’s weekly coach’s show. The station will provide unique listener experiences and will have an on-site presence at Bank of America Stadium during Panthers game days. In addition, the new relationship will benefit from iHeartMedia’s audio partnership with the NFL, which features podcast distribution via the iHeartPodcast Network…..iHeartMedia chairman & CEO Bob Pittman and president, CEO & COO Rich Bressler will participate in a question and answer session during J.P. Morgan’s 50th Annual Global Technology, Media and Communications Conference in Boston on Tuesday May 24 at 3:30 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website.
Dick Rakovan Dies. Radio executive Dick Rakovan has passed, according to numerous reports, including this one from Radio Ink. Consultant and TALKERS magazine
columnist Holland Cooke says, “His CapCities resume included WJR, Detroit; WKBW, Buffalo; and WPRO, Providence where he was our station manager in the 1970s – radio Camelot. Later, when he ran the radio group for Outlet Broadcasting, he vectored me into programming WSNE, Providence and WTOP, Washington. He also served with WFYR, Chicago and WWRC, Washington and was VP of the Radio Advertising Bureau.” Rakovan was honored by the Illinois Broadcasters Association with a Lifetime Achievement Award in 2016. See that video here.
Buffalo Shooting/Great Replacement Theory, Midterm Primaries/Trump & the GOP, the Economy, Russia-Ukraine War/Finland & Sweden Apply to NATO, Elon Musk & Twitter, COVID-19, and UFO Hearings Among Top News/Talk Stories Yesterday (5/17). The aftermath of the deadly Buffalo shooting and talk of the Great Replacement Theory; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the financial markets, inflation, and concerns about a major recession on the horizon; Russia’s ongoing invasion of Ukraine and Finland and Sweden apply to NATO; Elon Musk’s attempt to take over Twitter; the rising number of COVID-19 cases in the U.S.; and Tuesday’s congressional hearing on UFOs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
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MARU/Matchbox was hired to conduct an in-depth study of 603 weekly podcast consumers from April 19-24 of this year. Takeaways include: 1) YouTube is used most among Podcast Newcomers, Podcast Pioneers, and heavy podcast consumers; 2) YouTube podcast audience profile: Male and younger than the Apple Podcasts audience; 3) As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts; and 4) Those who discover a podcast on YouTube say they stick with the platform for video, comments, community, entertainment, recommendations, and platform features. This growth for YouTube comes at the expense of Apple Podcasts. In July of 2019, Apple Podcasts was the most-used platform for 29% of weekly podcast consumers with 15% for YouTube. Five years later the figures are nearly reversed with 31% of weekly podcast consumers preferring YouTube and just 12% reporting Apple Podcasts as their most-used platform. See the full blog here.
downloads, listens, or views never contemplated a device utilized by multiple people. What we have uncovered is that there is actually a fair amount of co-listening to podcasts that takes place. Whether it be with kids, friends, or family, the podcast industry is leaving ears on the table. There is a richer consumption story to be told as it is not just one person per download. For agencies and media planners, being able to examine co-listening by genre or podcast can offer invaluable insights into reaching the true audience.” Other notable findings include: 1) Marketers targeting people with a side hustle will find a rich concentration among men, heavy, and 18-34 podcast consumers; 2) Podcast pioneers and women like to go back to listen to back episodes and episodes they missed; 3) YouTube has been the most utilized podcast listening platform in the U.S. over the past year and a half: 31% say it is the platform they use the most, followed by Spotify (21%) and Apple (12%); and 4) As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts. 
to connect with their favorite hosts and shows on social media. Half of weekly podcasts consumers follow their favorite podcast hosts on one of the social platforms; 2) Younger 18-34 podcast consumers are more likely to follow their favorite hosts on social media. Compared to 35-49 and 50+ podcast consumers, 18-45 podcast consumers are more engaged socially with podcast hosts. 68% of podcast consumers 18-34 follow their favorite hosts on social media. 55% of 35-49s follow favorite hosts on social. 40% of those 50+ follow favorite podcast hosts on social; and 3) YouTube towers as a podcast discovery platform: 19% of weekly podcast consumers use YouTube to find podcasts. When asked which social platform they’ve used to find podcasts, 19% of podcast consumers are turning to YouTube, more than all other social media platforms combined. 
more ads that communicate dry features/benefits. Additionally, research indicates that converting existing demand and creating future demand require different creative/copy approaches and different media strategies. Converting existing demand is most efficiently achieved by tightly targeting those “in the market” with rational messaging of product and price information that persuades them to choose the advertiser’s product over others. Creating future demand is most efficiently achieved by targeting very broad audiences of “all category buyers” with emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of the brand that will influence future purchase decisions. Finally, podcast consumers are invested in the success of their favorite shows. Half of weekly podcasts consumers said they wouldn’t mind a couple of extra ads per show so their favorite podcasts could continue. 
2) Audio is powerful. Podcast consumers spend a significant amount of time on YouTube listening to podcasts without watching the video; 3) Since 2019, YouTube and 
have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president,