Tag: Science

Industry News

Triton Digital Releases 2025 U.S. Podcast Report

By TALKERS | by TALKERS

Triton Digital releases its fourth annual U.S. Podcast Report for 2025 investigating how Americans are listening to podcasts across devices, platforms, genres, and demographics. Triton says, “Podcasting now reaches 53% of the U.S. population each month, surpassing the halfway mark for the first time and underscoring podcasting’s growing influence as a core channel for entertainment, information, and advertising.” Triton SVP, measurement product strategy Daryl Battaglia comments,img “Podcasting’s momentum strengthened in 2025, with audio remaining the foundation of the medium while video helped bring in new audiences. What’s most compelling is the diversity podcasting now delivers across content, platforms, and consumers. Triton’s report highlights where new listeners are engaging and how their evolving behaviors – including shopping and purchase intent – are creating a highly engaged audience that is increasingly attractive for brand investment.” One key finding from the study is that “consumption preferences vary sharply by genre. Categories primarily consumed via audio are Science (58%), History (56%), Fiction (54%), Arts (51%), and True Crime (50%), while Music (34%), Sports (32%), Kids & Family (31%), Comedy (30%), News (30%) skew more heavily toward exclusive video consumption. This emphasizes a need for differentiated content and monetization strategies.” See more about the report here.

Industry News

FCC Chair Carr Underscores Broadcasters’ “Public Interest” Duty

By TALKERS | by TALKERS

During last week’s testimony before the United States Senate Committee on Commerce, Science, and Transportation, FCC Chair Brendan Carr addressed, among other things, broadcasters’ obligation to serving the public interest. This comes as he is being accused by critics of using the power of the Commission to influence content.  Carr testified, “The FCC isimg working to empower local broadcasters to serve the public interest and meet the needs of their communities. As Congress, the Supreme Court, and the FCC have all made clear, broadcasters are different than every other distributor of media. Specifically, broadcasters are required by both the Communications Act and the terms of their FCC-issued licenses to operate in the public interest. This sets them apart from cable channels, podcasts, streaming services, social media, and countless other types of distributors that have no public interest obligation. The FCC’s broadcast hoax rule, its news distortion policy, its political equal opportunity regulation, its prohibition on obscene, indecent, and profane content, its localism requirements – all of those and more apply uniquely to broadcasters. Congress has instructed the FCC to enforce public interest requirements on broadcasters. The FCC should do exactly that.

“Television broadcasters have this public interest obligation because the government has given them the unique privilege of using a scarce national resource – the public airwaves – and in doing so has necessarily excluded others that might want to broadcast their own programming over that same spectrum. That is why they are required to serve, not just their own narrow interest, but the public interest, including the needs of their local communities.

“To ensure that broadcasters can meet their public interest obligations, the FCC has taken a number of actions, including seeking public comment for the first time in more than 15 years on the relationship between the large, national programmers on the one hand and the many local broadcast television stations on the other. Comments in that proceeding suggest that many local broadcasters are concerned that the national programmers have amassed enormous power and influence in recent years and have made it more challenging for local broadcasters to fulfill their public interest obligations. The FCC is going to continue its efforts to empower local broadcasters to meet their public interest obligations.”