Monday Memo: Prospect Retailers Who Are Podcasting
By Holland Cooke
Consultant
They’re low-hanging fruit. They “get” audio, and they crave the listeners radio can bring. We train station sales reps to ask, “If we don’t tell our listeners about your podcast, how will they know you’re doing one?” Incorporate sound bites from their podcasts into their spots.
Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn