Industry Views

Sabo Sez: Processing is Important

By Walter Sabo
A.K.A. Walter Sterling
Host, The Other Side of Midnight
WABC, New York / Red Apple Audio Networks

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As digital equipment and content replaces analog radio’s audio capabilities and innovations increase, never has a production director had more options, remarkable equipment or creative opportunities.

Robert Clotworthy is the narrator of “Ancient Aliens” and “The Curse of Oak Island Gold.” Robert appears regularly on my radio show, “The Other Side of Midnight,” to discuss aliens, UFOs and how the U.S. Government hides stuff! He is a world class story narrator.

Being geeks, I had to ask him about his work. Do you do the VO work from home, how much time do you have to prep, were you ever in radio? Answers: works in the studio, loves to interact with the director and tech. A one-hour show takes them two to voice. Nope, never in radio.  Then we stepped into serious geekdom – what kind of mic do you use?

“We use four different mics,” depending on the scene and tone of the script. Clotworthy explained that the audio is so precise that the History Channel had a custom made Neuman just for him – about $8,000.

Certainly, that’s fascinating but then he told me a final fact about the audio procedures at the History Channel:

“You understand that when I do the show, they are recording off all four mics at the same time.” Today digital TV video simultaneously records off multiple cameras. The “Ancient Aliens” production staff records audio from multiple narrator mics and carefully matches audio with the right video.

I’ve had to sit with that for a while!

Radio’s audio challenge has evolved in the past decade. In the 60s radio and music were processed for tiny transistor radio speakers. The 70s introduced giant, on-the-floor speakers with woofers and tweeters.

Today we are heard in the car, earphones and ear pods. Has our processing evolved to those new stages?

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His nightly show “The Other Side of Midnight” is heard on WABC, New York and the Red Apple Audio Network 1:00 am – 5:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.  He can be phoned at 646-678-1110.

Industry Views

SABO SEZ: MTV Closes?

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgThe world of blogs and vlogs has been loaded with largely erroneous news of MTV closing. New owner, Paramount Global, is searching for divisions showing no growth. If MTV is now a liability, it may be a target for a shutdown.

Yes, MTV is closing five of its music channels in the UK and Ireland: MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live. The channels will cease broadcasting at the end of 2025, with the final day of transmission being December 31. This decision is due to shifting viewing habits towards streaming platforms and cost-cutting measures by the parent company, Paramount Global. MTV HD will remain on air but will shift focus from music videos to reality programming.

However, MTV U.S. is not closing. MTV in the United Kingdom IS. It is closing by December 31, 2025. They also run MTV HD in the UK, that channel remains open. Two missing letters, U and K, caused an explosion of misinformation.

Punctuation causes similar mistakes.

As a talk media person, you are well aware of Erich von Daniken. His stunning book, Chariotsimg of the Gods has powered thousands of hours of programming fun. Recently, I saw the latest edition of his book.

imgLike many of you, I love “Ancient Aliens” on the History Channel narrated by the formidable Robert Clotworthy. Robert is a great guest on my show, “Sterling Every Damn Night” and he puts up with whatever nonsense that gets tossed at him. Thank you, Robert.

Since von Daniken’s book is so vital to the “Ancient Alien” landscape, I’m curious when was the title of the book changed from the first edition? Next time he’s on the show I’ve got to ask Mr. Clotworthy when did a transporter beam carry away the question mark!?

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.