Report: “The Incredible Shrinking Podcast Industry”
A piece by Max Tani at Semafor looks at the ramifications of Apple’s September 2023 changes in reporting how many people listen to podcasts has dramatically affected the official listener numbers for many of the biggest podcasts. About Apple’s change, Tani writes, “The dominant podcasting platform
had begun switching off automatic downloads for users who haven’t listened to five episodes of a show in the last two weeks. But while few users noticed the shift, some of the biggest podcasts in the world saw their official listener numbers drop dramatically. Long-running shows that publish frequently were hit particularly hard. A user who listened to a show like The New York Times’ ‘The Daily’ a few times, subscribed, but stopped listening would continue to count as a download indefinitely. Even better under the old rules: For people who listened to a show, dropped off for a while, but started listening again later, Apple would automatically download every show in between. The arrangement drove big download numbers, a crucial metric for ad sales and a sign of the vast reach of podcasts as a medium.” Read the full story here.
custom competitive set in year-over-year growth across multiplatform unique visitors, page views, and minutes spent, according to data from Comscore. OutKick delivered over 8 million multiplatform total unique visitors, up 394% year-over-year, 32 million multiplatform total views, and 36 million multiplatform total minutes. OutKick founder Clay Travis says, “OutKick continues to be the only platform that drives the sports, culture, and political intersection and that separates us from the rest of the field. Our authentic and unfiltered reporting across the board is unmatched which is a direct result of the significant increases we’re seeing every month.”
anchoring and reporting work, Bartlett has also hosted talk shows on the station, including the long-running “WOR Saturday Morning Show.” He comments, “I loved my job and have been fortunate to have been part of this great station for all these years. I could have gone on much longer, but the time had come, where I just needed more free time. Sadly, this is not a job you can do only six months a year. I have been blessed to have had a caring radio ownership, extremely talented co-workers and a very loyal audience.” Bartlett and his wife have relocated to South Carolina where he looks forward to having more time for golf, seeing his grandchildren, and supporting the New York Giants. WOR program director Tom Cuddy says, “It’s rare in this business to encounter as versatile a radio personality as Joe: anchor, news director, and talk show host…not to mention an all-around nice guy. He will be missed not just by our listeners but by our staff.”