Round Two of Holiday PPMs Released
The second of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM loses one-tenth to finish with a 3.4 share (weekly, 6+ AQH share) but rises to the #7 rank, while Hubbard Broadcasting’s crosstown all-news WTOP-FM falls eight-tenths but remains ranked #3 in the market. iHeartMedia’s news/talk WRKO, Boston tacks on one-tenth to wrap the survey with a 2.8 share good for the #13 rank and sister all-news WBZ-AM also adds one-tenth for a 4.8 share finish that puts it in the #6 spot. In Seattle, Bonneville’s news/talk KIRO-FM falls 1.1 shares to finish with a 5.5 share pushing it down to the #3 rank, while Lotus Communications’ all-news KNWN-AM/FM adds three-tenths for a 5.5 share that puts it in a tie for the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.