Industry News

TALKERS News Notes

Las Vegas-based talk host Heidi Harris has released her second book, Don’t Pat me on the Head!, as an audio book. She tells TALKERS, “I’ve gotten many requests to do an audio version of the book and now it’s available! My book covers how I ‘lucked into a radio show’ (as a detractor once said), the crazy things I did before I landed in radio, behind the scenes stories, how to be a great guest or caller, interviewing tips, how I survived treacherous bosses, colleagues, and the cancel mob who tried to destroy me, and more!”

The Society of Broadcast Engineers announces that membership re-elected Ted D. Hand to a second, one-year term as president of the organization. Hand is a member of SBE Chapter 45 Charlotte, and an SBE Fellow Member.

Industry Views

SABO SEZ: Ratings Lessons from Dr. Ruth

By Walter Sabo
CEO, Sabo Media Action Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

imDr. Ruth Westheimer holds the audience share record for 18-34s in New York.

When her first-ever radio show launched on WYNY-FM it was 15 minutes a week. She solicited letters. By the end of the second week, she had gotten over 1,000 letters.

General manager Dan Griffin put her on the air. Mitch Lebe had a good talk show and had booked Ruth as a guest… she was memorable! Betty Elam, public affairs director met her at a City College lecture. Everyone saw and felt the potential, but it was Mr. Griffin who came to me with the plan to hire Dr. Ruth. I was executive vice president in charge of the NBC FM stations and WYNY-FM was my responsibility. Being tactically and boldly irresponsible I said, “Yup, put her on.”

A few months later, Al Brady Law the next GM and Pete Salant expanded her show to two hours on Sunday nights taking live phone calls. Very quickly she got on the cover of PEOPLE, guested on the “Tonight Show” and became Dr. Ruth!

How did this happen? 

— Dan Griffin had been in the CIA. He was brilliant, fearless, and Catholic. I never heard him raise his voice or do anything without reasons and facts. My confidence in his judgement made a sex talk show easy to launch. He knew how to talk to humorless lawyers, advertisers, listeners and the NBC Standards and Practices department.

Dr Ruth’s world was fearless thanks to Dan Griffin. Amateur GMs would have panicked when she said, “blow job” and “vagina,” every week. Dan never blinked.

The underpinning of her success was the lack of fear. Management was fearless. She was fearless. Therefore, she could be authentic. Authenticity is rare, appealing, and always successful. Today, I’ve known talent beaten for making fun of Erin Andrews or posting a meme. How would that management have handled Dr. Ruth? They’d be passed out under the table. When listeners, lawyers, advertisers complain – that means it’s working!

Note GMs Griffin and Law were GOAT programmers who had never spent a second in sales.

— Dr. Ruth had two bullet wounds from her service in the Israeli army. She had no fear – of anything. This is key – she had no concerns about the comments of her psychologist peers or her private patients. Every other radio psychologist I’ve worked with were all concerned about their colleagues’ reactions to their radio work. Not Ruth. She maintained a listed private practice in Manhattan the rest of her life.

— She took direction. We gave her a few tips on how to take phone calls, how to pace a radio show. She embraced and enacted them all.

— Relentless promoter. Dr. Ruth was a self-made star. Every single day, at every meeting she pushed for more air time, press, appearances. She was happy to show up, do the heavy lifting, and work on every possible opportunity to grow the show. All whoopee parties were good news for Dr. Ruth. She launched two cable networks including Lifetime.

— She focused on the cross hairs of her expertise and the listeners’ interests. She never strayed from her knowledge and the listener’s expectations.

Dr. Ruth entered the Radio Hall of Fame without objection from anyone.

She received a purple heart from her service in the Israeli army.

And she was funny as heaven. Thank you, Dr. Ruth.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Talk Host and Governor Candidate Bill Spadea to Appear Before NJ Election Commission

On Monday (6/17), WKXW-FM, Trenton “New Jersey 101.5” morning drive host Bill Spadea announced his candidacy for governor of New Jersey as a Republican. Townsquare Media stated that regarding Spadea continuing to do his radio show “we have taken steps and imposed guidelines to ensure that Bill’s on-airim presence over the coming months and until he becomes a legally qualified candidate are in accordance with New Jersey election law, applicable FCC guidance, and industry standards and best practices for such circumstances.” The question that the New Jersey Election Law Enforcement Commission has is because a gubernatorial candidate in the 2025 primary election must not knowingly accept a contribution in excess of $5,800 from a single source, is Spadea’s radio show – a valuable medium through which to campaign – an in-kind contribution that surpasses that monetary threshold? The Commission is requesting that Spadea appear before it at a hearing on June 26. The Commission has issued an Order to Show Cause at which time “Spadea for Governor, Candidate Spadea, and Townsquare Media shall appear and show cause before the New Jersey Election Law Enforcement Commission for consideration by the Commission as to why a determination should not be made that the candidate’s radio airtime is an in-kind contribution from NJ 101.5 or Townsquare Media and therefore subject to the contribution limit.” The same parties are ordered to file written responses by Monday (6/24).

Industry News

Wayne Allyn Root, “We Did This!”

Las Vegas-based, nationally syndicated talk radio host Wayne Allyn Root celebrates the 8th anniversary of his talk radio show (2/7). The anniversary coincides with the Nevada GOP primary that saw GOPim candidate Nikki Haley come in behind “None of the Above Candidates.” (“None of the Above Candidates” is choice that has been on Nevada ballots since 1975.)  Root tells TALKERS that he came up with the strategy of convincing his audience to vote “None of the Above” to support Donald Trump and claims, “This is Exhibit A for the power of talk radio. Look at the vote totals. The number of ‘None of the Above’ voters almost exactly matches the number of listeners to my Vegas and statewide Nevada radio show. We did this. My Nevada audience almost single-handedly ended Nikki’s presidential ambitions.”

Industry Views

SABO SEZ: Howard Stern Deserves a Big Thank You

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imNO ONE has done more to elevate the status and improve the working conditions of on-air talent as much as Howard Stern.

Howard turned 70 this month and he has been on the air for 50 years – half of the time of the existence of radio. During his brilliant career, he has elevated the capabilities of radio to a scientific, pristine art. His success is neither an accident nor luck. It’s not even God-given talent. It’s all work. Nobody has ever worked harder on their radio show than Howard and, as a result, no radio star has ever earned as much money or deserved as much acclaim.

Several important notes:

— For Howard, radio always comes first. When he made the movie Private Parts the production fit around his radio show.

— “America’s Got Talent” ended taping at the pre-agreed times to accommodate Howard’s radio show.

— I made the first call to his agent to recruit Howard to SiriusXM Satellite Radio. He was already making a lot of money… his motivation for moving was to give his radio show the support and freedom necessary to see just how great he could make it.

— He loves radio.

Whatever you’ve heard Howard earns, it’s probably close. That’s good for everybody on the air in the world. He earns more than any TV star. He earns more than 99.9% of all movie stars. I think it’s pretty much Taylor SwiftPaul McCartney and Howard. A radio star is actually in that conversation!

When he started in the 1980s, he was suspended for saying douche bag. Now you can say douche bag. Thank him for winning that fight.

Thank him for proving that radio stars do better with real writers and producers. Radio stars can create four hours a day of magic with little help. (TV Sitcoms produce 22 minutes a week, for 22 weeks a year with 11 writers.) Thank him for moving millions of dollars of products a week with his live reads, enhancing the value of your live reads.

Thank him for being harassed by the federal government. Thank him for not blinking. Thank him for raising the profile and stature of American radio. Thank him for being funny.

I just don’t think he’s been thanked enough…

Walter Sabo was a founding architect of SiriusXM Satellite Radio and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst BroadcastingPress Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.

Industry Views

Monday Memo: Why Not Just Podcast?

By Holland Cooke
Consultant

imI’m occasionally asked this by attorneys, real estate agents, personal finance advisors, and other local retail service professionals who are disappointed with results they’re getting from hosting weekend ask-the-expert call-in shows.

The Good News: Anyone can podcast.
The Bad News: Anyone can podcast.

That’s evident from the way many podcasts sound, without the planning and polish of a broadcast-quality presentation that demonstrates your expertise and comforting counsel.

So here’s Part 2 of the 2-part series that began here last week: Yes, DO podcast. Data from respected Edison Research demonstrates that podcasting attained “mainstream media” status back in 2016. So do accommodate your prospective clients’ appetite for on-demand media.

im

But who will know your podcast…exists? Lots of radio listeners and social media followers…IF the podcast is part of a coordinated multi-platform marketing strategy. A well-executed, well-promoted weekend show is the hub. Picture an octopus. The torso is the radio show. Appendages include podcasts – both whole hours on-demand and “snack-size” single topic solutions – and aircheck clips linked from social media posts, informative blog posts about issues callers raise, E-newsletter, etc.

Said another way: If the weekend show is a stand-alone, return-on-investment for brokering those hours can be dubious.

And – unlike hobbyist-sounding podcasters self-publishing in obscurity – you’re “real” because you’re on radio.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download. Follow HC on Twitter @HollandCooke

Industry News

iHeartMedia Fires Don Geronimo Over “Barbie” Episode

According to a number of sources, including from CBS News Baltimore, iHeartMedia has fired WBIG, Washington morning personality Don Geronimo after he made comments on the air about WUSA-TV reporter Sharla McBride. While covering the NFL’s Washington Commanders training camp for iHeartMedia – which has the radio play-by-play rights to the club’s games – Geronimo is reported to have said, “Hey look, Barbie’s here. Hi, Barbie girl. I’m guessing she’s a cheerleader.” The club initially barred WBIG from covering practice on Fridayim (7/28) and terminated his employment on Saturday. iHeartMedia issued the following statement: “After an internal review, Don Geronimo is no longer an employee of WBIG. We take matters of this nature very seriously and this behavior does not align with our core values.” McBride commented to ESPN, “When I heard the comments made about me on the radio show, I felt incredibly insulted and embarrassed. In my 17 years as a professional journalist, I have never been disrespected in such a blatant manner while trying to do my job. Their words were sexist and misogynistic. No woman should experience this in the workplace, and I appreciate the Commanders’ swift response in handling this matter.” For his part, Geronimo stated via social media, “At this time I will not be providing comment on the events of the last few days. I am consulting with my advisers as to my options moving forward, including an accurate reflection of the situation.” Read the CBS News story here.

Industry News

Sherry Goldman Launches Weekly PR Radio Show

Goldman Communications Group president Sherry Goldman is launching a weekly radio show called, “Let’s Talk PR & More.” The 30-minute program will feature Goldman in an in-depth conversation with an industry leader about a PR-centric topic. The show covers the broad bandwidth of public relations, as well as the disciplines itim touches, including PR best practices, recent industry trends, case studies, the media, marketing, strategy, career development, and profiles of PR pros. Goldman says, “I’m excited to launch this show and have the opportunity to talk with so many smart, inspiring, and insightful people. I’m learning so much during the conversations I’m having with them on my show, and I know everyone who listens to the show, whether on the radio or as a podcast, will find value in these conversations.” The program airs Mondays at 5:00 pm on Hofstra University’s WRHU-FM, Hempstead, NY and is available nationally on the station’s livestream online and on most streaming devices. Check it out on Goldman Communications Group’s website (www.goldmanpr.net/podcast). 

Industry Views

Attracting Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Reaching younger listeners requires a combination of topics, pacing, and production values. As a consultant, when launching talk stations the client had an opportunity to identify the target demo.  Based on their target, the station was built to own that demo.  To attract a specific target, they followed these steps:

— Identify the target listener: sex, age, preferences and which stations are they currently listening to?

— Commit to attract the specific listener 24/7. A music station can’t win if it plays Taylor Swift in the morning and Pavarotti at night. Consistency of all format elements delivers a consistent audience profile.

— Topics. From experience, younger listeners have no time for theoretical discussions of politics or the contents of the op-ed page. Any op-ed page. Topics must be based on urgent, current eye-level aspects of a younger person’s life in order to attract them to a radio show. On “Sterling On Sunday” I mentioned that my 14-year-old daughter was going into the slime business. That was followed by 10 lines lit of 30-year-old fathers who were coaching their 14-year-olds on managing a – slime business!

Respect that whatever topic the target listener cares about is an important, serious topic. 

— Production. The competition for younger listeners are music stations. The production on your station should be as good or better than any music station. That means, no stale promos, they have to be freshened every day, or every hour.

— Pace. Match the pace of the life of your target listener. If you want to reach a 30-year-old (and you can), remember that they have to drop off the kids at school, get milk, take the back way to get to work on time and make that call to the dentist – all between a given moment and your next weather report. Kudos to Bill Wills morning host on WTAM, Cleveland who delivers a fast-fast-paced show – worth a listen.

When taking phone calls, screen them for age. Let the caller say one thing and then bye. The more calls you take the more calls you’ll get. The shorter the calls, the younger the callers will be. And PLEASE do not thank callers for “holding on.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Dan Bongino’s FOX News Show Ends

As reported by the AP, FOX News and talk media personality Dan Bongino have parted ways. Bongino’s relationship with FOX News goes back almost 10 years. The former cop and Secret Service agent has been a commentator on FOX and has hosted the Saturday night show “Unfiltered” since 2021, as well as the “Canceled in the USA” program on FOX Nation. Bongino said on his radio show and podcast that they just couldn’t agree on a new deal. “It’s not some big conspiracy. There’s no acrimony. This wasn’t like some WWE brawl that happened. We just couldn’t come to terms on an extension.” The report indicates Bongino may even make guest appearances on FOX in the future. Read the full story here.

Industry News

Edison Research & NPR: “Hit Play, Boomer!”

By Holland Cooke
Consultant

“They have the time and tools to listen, they like spoken word contest,” and Edison Research president Larry Rosin reminds us, they’re big-money consumers.

Baby Boomers – born between 1946 and 1964 – are now age 59-77.  Those 55+ comprise 30% of total USA population.

Per Edison’s ongoing “Infinite Dial” research, and with data and listener videos captured for this study done with NPR:

— 55+ consume more than 3 hours and 39 minutes of audio PER DAY. And 78% own a smartphone. And “Boomers listen to way more radio than do their children and grandchildren.” And they’re “adopting online audio.”

— Nearly 2/3 of Boomers’ audio is consumed at home. “Only about a third of that group is still working…they have the time to listen to podcasts.” And home is the #1 podcast listening location.

— But compared to 25-54s, they’re podcast consumer laggards. Rosin sees opportunity: “They’ve entered the top of the sales funnel.”

Compared to 25-54s, Boomers are podcasting laggards.

— Many Boomers think podcasting is a time-shifted radio show.

— “Overwhelmingly,” 55+ podcast listeners prefer news-related podcasts.

— We need to explain how-to-listen better than “available as a podcast” and wherever-you-get-yours.

Broadcasters and podcasters: Know how busy you are, I don’t make this recommendation casually. It’s well-worth your time to see the on-demand replay of this informative webinar.

Now I’m off to fabulous, fabulous Las Vegas for the 2023 NAB Show. Look for my convention notes here next week.

Talkers contributor Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and.  Follow HC on Twitter @HollandCooke

Industry News

White Sox Pitcher Threatens Audacy’s “670 The Score”

In a story being reported by numerous sources, including by FOX News here, Chicago White Sox pitcher Mike Clevinger – who is being investigated by Major League Baseball after allegations of domestic abuse – is threatening legal action against Audacy’s sports talk WSCR, Chicago “670 The Score” after his accuser appeared on the “Parkins & Spiegel” show. Olivia Finestead is the mother of Clevinger’s 10-month-old who went on the radio show to discuss the allegations against Clevinger, a move he called “really trashy of them. That was some lowlife material right there.” He was also quoted saying, “My lawyers are paying attention. My lawyers are getting in contact with them, and they probably already sent a cease-and-desist for defamation. So [they] just got themselves involved in this, too, so good for them.”

Advice

Monday Memo: NAB, Long Time No See

By Holland Cooke
Consultant

 

LAS VEGAS — As we did for CES here in January, we were asked to submit vaccination details to an app to earn a QR entry code. Once inside, there are still some masks, and – after three years – lots of hugs. The National Association of Broadcasters wanted to mash-up what had been separate autumn Radio Shows and perennial April NAB Shows this past October…until the Omicron kibosh.

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Features

Today’s David Grapples Goliath with Problem/Solution

By Mike Kinosian
TALKERS magazine
Managing Editor

 

TAMPA — When we profiled WRVA, Richmond’s Jeff Katz in this space last week (TALKERS, Wednesday, 3/9), the afternoon drive talent echoed one particular concern shared by many of his peers regarding talk radio’s future.

Specifically questioned was the depth of news/talk radio’s farm system and the source of the format’s next wave of great on-air personalities.

One budding star though might very well be developing in Central Florida: That’s where David Gornoski has been paying his dues as a podcaster and station talent, using “A Neighbor’s Choice” as his program’s unique umbrella title.

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