Industry Views

Pending Business: Q2

By Steve Lapa
Lapcom Communications Corp
President

imHave we passed the disappointment of 2023?

If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e. local, national, syndication, network – last year was a struggle.

Now then, how is Q1 shaping up?

Are you making up for lost ground, like the airline business, automotive business, restaurants or are you still pushing that boulder uphill? Here is some straight-from-the-field unfiltered feedback:

1. Valentine’s Day at most restaurants was one of the busiest on record. People at the packed-in table next to ours waited two hours after sitting to be served. So much for a 6:45 pm reservation. They got free dessert. Seriously?

2. Travel is back, make no mistake about it. Discount airfares are a thing of the past on the big-name airlines. At 6’2” I really believe my knees should not be touching the seat in front of me in comfort class on most major airlines.

3. Try negotiating a new car deal this month. No, not the incentives on the 2023 models, I’m talking 2024 in 2024. As the goodfellows said back home, fuhgeddaboudit.

There is nothing wrong with trying to make up for the lost income of the Covid years. After all, testing the pricing upside in business is the American way. We pay more, tip more, and adjust. It is the Darwin theory eating into our wallets every day. So why are most broadcast radio sales teams at all levels still throwing it against the wall to see what sticks? I see it every day in my marketing work. We have lost touch with the excitement, the “wow” factor, the customizations, the basic intangibles of selling the great talent we represent.

Let us learn from other successful businesses. Travel pitches pent-up demand, restaurants make sure you will get the special occasion marketing message no matter where you are, and the auto business, well the ships and chips are in!

What do we not understand about the current weakness in our broadcast radio sales strategy?

1. How current is your value proposition? Successful podcasters like Joe Rogan and Alex Cooper along with YouTubers, Facebook, Instagram, and all social media have changed the game-forever. How does your value proposition stand out today?

2. Talk radio will not go away. Programmers and talent will learn what they need to adjust to refocus one of the great radio formats ever created since someone said, “Let’s play the top 40 songs over and over.”

3. Let us start re-thinking what broadcast radio sellers need to prioritize to make a difference-today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Pending Business: Father’s Day

By Steve Lapa
Lapcom Communications Corp
President

imYou have still have six weeks to make Father’s Day your sales success. Stop taking for granted, this always undersold 100-plus-years-old celebration.

Father’s Day is a $20 billion business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?

Your most valuable sales asset, your on-air personalities, can be helpful in brainstorming, collaborating, even creating unique sales opportunities. They know their audience.

The National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. Still the typical radio ad sales team rarely takes the time necessary when it comes to brainstorming this annual opportunity. Unlike Mother’s Day where “natural” categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what does your target list look like for Father’s Day? How creative is your Father’s Day planning… especially since neckties are still out?

Could it be because Father’s Day was hatched in Spokane, Washington as a complement to its senior partner, Mother’s Day?

It really doesn’t matter. These takeaways may help guide your thinking as you approach any holiday marketing. Let’s start with a Father’s Day profile that should broaden your thinking:

— Forget the old school. Consider this: 81% of gift givers are looking for “unique” or “experience” oriented gifts. A true opportunity to open your prospecting targets. Would Dad enjoy a weekend staycation?

— Like it or not online shopping is becoming the norm, yet when it comes to Father’s Day, nearly 50% are still shopping at retail locations. Another reason to freshen up that prospecting list.

— Despite inflation, 76% of Americans will celebrate Father’s Day.

— The average spend is projected at $171. Not exactly Christmas numbers, but welcome income to any retailer.

Sellers and managers often overlook obvious income opportunities that could come easily. Chances are your local talent have a connection to Father’s Day that could make a difference on a sales call. Don’t overlook the opportunities right in front of you as you approach the next sales call.

Happy Father’s Day!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Steve Lapa Launches 3 MINUTE PLANNER™, a Sales Education Tool

Steve Lapa, well-known broadcast management & sales expert and TALKERS contributing columnist, has launched a new website, 3MINUTEPLANNER.COM, which provides an innovative platform designed to simplify sales meeting strategies with easy-to-follow “3 Minute” explainer videos and accompanying downloadable eBooks. This video-based re-education is the first of its kind in the industry, providing managers and sales teams with the resources that support their success.

According to Lapa, The 3 Minute Planner™ is designed to help radio managers and sales teams by providing concise, practical strategies that can be applied immediately. The three-minute videos cover a wide range of topics, from sales strategies to account management and client relationship building. Each video is accompanied by an eBook that expands on the topic, providing additional tips to help sellers and managers improve performance.

Lapa tells TALKERS, “Radio sales is about constant competition and pressure. The 3 Minute Planner™ is designed to provide managers and sales teams with the strategic guidance they need to succeed. Our video-based re-education approach makes it easy for anyone to learn and implement new strategies quickly.”

The package features over 100 topics and strategies, allowing managers and top sellers to tailor the content. Lapa says, “The 3 Minute Planner™ provides a clear, concise format that is easy to follow and apply, making it an ideal tool for busy sales teams who need to make the most of their time.”  Interested radio broadcasters can visit 3MinutePlanner.com for a free sample.

Steve Lapa will be moderating the sales panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Sales

Pending Business: The ‘Who Cares?’ Test

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Time to sharpen up, drill down and pass the “Who Cares?” test. This is where we take a hard look at how you present your on-air talent for host reads.

If you are like most sellers or managers, you look for a comfortable rhythm in your proposals that works for your style and now fits the cut and paste culture. There is nothing wrong with time-saving technique — except when the shortcuts take you to an outdated comfort zone. In radio sales we all get hypnotized by what worked for years. After all, we are creatures of habit and why mess with past success? It’s a challenging but important part of radio sales strategy.

(more…)

Front Page News Industry News

Monday, October 17, 2022

Monday Memo: Podcasting? Think How-Long, Not How-Many. “When I say, ‘Seinfeld quote,’ you think ‘Do the opposite,’” consultant Holland Cooke reckons. In this week’s column, HC borrows another Jerry-ism to warn against “an all-too-common mistake” he hears podcasters make. Read it here.

 

Pending Business: How Do You Handle Mistakes? Radio sales pro Steve Lapa asks that question after his recent experience with a local company that handled a problem the right way. When the inevitable mistake happens at your station or network, are you “all hands on deck” or do you back away from the issue? He offers a four-point prescription for overcoming this adversity. Read it here.

 

KNX, Los Angeles Unveils ‘LA’s Morning News.’ Today (10/17), is the debut of the new “LA’s Morning News” program in Audacy’s all-news KNX-AM/FM, Los Angeles. The company calls it “the next generation of the iconic brand’s all-news morning show about the stories that matter to millions of Southern Californians.” Longtime KNX News anchor and podcaster Mike Simpson moves to the morning drive daypart as host alongside co-host Vicky Moore and veteran traffic reporter and news personality Jennifer York. The moves follow the retirement of legendary morning news anchor Dick Helton after a 53-year career with 24 years of it spent at KNX. Audacy regional president Jeff Federman says, “Mike, Vicky, and Jen are the perfect team to build upon the legacy of integrity, credibility, and humanity in our great shared experience – the morning commute in LA. We’d also like to extend our gratitude to Dick, as his decades of service to our communities are unrivaled.” Mike Simpson states, “There’s something very special about waking up a region as large and dynamic as this one. It’s about getting people out the door and keeping them company on their commute with what they need to know. I’m beyond thrilled to start working with Vicky, Jen and the entire team. Here’s to multiple alarm clocks!” Simpson most recently co-anchored the afternoon drive news and “KNX In Depth,” and created the hit podcast “I’ve Got Questions with Mike Simpson.” Vicky Moore has hosted mornings on KNX since 2004, and Jennifer York has been guiding KNX listeners through their commutes for more than a decade following a long stint as an airborne television traffic reporter in Los Angeles.

SummitMedia Gives Todd Johnson Oversight of Richmond Market. Wichita market president Todd Johnson adds market president duties for SummitMedia, LLC’s Richmond, Virginia station group that includes sports talk WURV-AM “ESPN Richmond” and four music brands. Johnson continues to serve in the president role for the Wichita market. SummitMedia chairman Carl Parmer comments, “Todd has done an outstanding job developing our Wichita cluster and I am confident he will bring the same passion, dedication and leadership to Richmond.” Johnson adds, “I’m honored to assume this new role for SummitMedia and expand my role in the company. I look forward to working with a new team of broadcast and digital experts, while enhancing the products and services we deliver to our clients.”

TALKERS News Notes. Joining the sale department at Skyview Networks are audio sales professionals Leslie Sturm and Jeana Meade. Sturm joins as vice president, network sales. She comes to Skyview with an extensive background at the agency and advertising sales levels. Meade, a 12-year broadcast audio veteran, is now Skyview’s newest network audio manager. Skyview president of network partnerships and chief revenue officer Jeanne-Marie Condo says, “Leslie and Jeana’s tremendous experience and stellar industry knowledge will be a driving force for sales on both coasts. Each of them has hit the ground running, fitting in perfectly with our current culture while bringing their unique skills forward, and we are thrilled to have them on board to help lift our initiatives to new levels.”…..DailyWire+ Podcast Network names audio industry pro Scot Herd SVP of ad revenue. Herd most recently served as VP of network sales for iHeartMedia. In this position, Herd will oversee the company’s team of in-house ad sales reps selling podcasts including: “Candace Owens,” “The Jordan B. Peterson Podcast,” “Morning Wire,” and the YouTube exclusive show, “The Comments Section with Brett Cooper.” DailyWire+ continues its sales partnership with Westwood One, which continues selling the network’s flagship podcast, “The Ben Shapiro Show.” Herd says, “I’m thrilled to take over this new role at DailyWire+ and to capitalize on our tremendous growth. We are committed to our partners and will go above and beyond to optimize all our advertising campaigns. This sales team is second to none and I am privileged to be in this position. 2023 here we come!”…..Podcast discovery platform Podcast Radio Network, official podcasting content partner of NAB Show New York 2022, announces that it is kicking off Podcast Futures New York, a special event for audio and podcasting professionals held in conjunction with NAB Show New York, on Wednesday (10/19) from 10:00 am-5:00 pm at the Javits Center.

TALKERS PERSONALITY PROFILE: The Late Barry Farber’s Daughter Bibi’s Musical JourneyTALKERS managing editor Mike Kinosian follows the fascinating story of Bibi Farber, the NYC-born daughter of the late talk radio legend Barry Farber on her musical odyssey that took her from the U.S. to Sweden (where she spent her teen years and was part of that country’s emerging alt-rock scene) and back again. Bibi Farber and her two-years younger sister Celia grew up in the Big Apple. Their parents had long been separated and in 1976 the two young girls (13 and 11 at the time) relocated to Orebro, Sweden with their mother, Ulla. “I didn’t want to go, but it wasn’t up to me,” emphasizes Bibi, who would wind up living in Sweden for six years – Celia for eight; both finished high school there. “I went to the United Nations School and loved it. Even though my father saw less of us, he loved that we were living in Sweden. He thought it was a much safer place than New York, which in the mid-1970s, was no place for two teenage girls to live. Sweden was a great place, although we did split with American culture.”  Albeit that Bibi didn’t start playing music until becoming a high school student in Sweden, she loved rock music and was self-taught. “I didn’t have any formal music training but was able to play in punk bands,” she points out. “I was a classic rock kid from New York, so I was into artists such as Led ZeppelinDavid BowieElton John, the Who and the Stones. When I got to Sweden, those artists weren’t big there. They didn’t have any commercial radio as we do in America.” Over the years, Bibi has written and recorded a number of tracks – some that have found their way into major commercials – and has carved out a niche performing for people in hospitals, nursing homes, and similar locations between her home in the Hudson Valley and Brooklyn, New York. She has also mastered the art of stilt-walking and has, upon occasion, incorporated it into her unique performances. To read the entire story, please click here.

Russia-Ukraine War, Midterms, Trump Legal Issues, Xi Jinping, January 6 Hearing, Inflation/Financial Markets, and Ye-Parler Deal Among Top News/Talk Stories Over the Weekend. Russia’s use of Iran-made drones to bomb civilian targets in Ukraine; the Herschel WalkerRaphael Warnock debate and the build-up to the November midterm elections; the numerous legal battles facing former President Donald Trump; Chinese President Xi Jinping begins third term, speaks at Communist Party’s 20th Congress; the final January 6 hearing and the committee’s recommendation to subpoena Donald Trump; the high rate of inflation and the mercurial financial markets; and Ye’s deal to acquire conservative media platform Parler were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, September 26, 2022

Monday Memo: You Don’t Say. Are you speaking the way listeners hear? In this week’s column, consultant Holland Cooke – a “recovering English teacher” – flags five common faux pas. Read it here.

 

Pending Business: The Assumptive Renewal. Radio sales pro Steve Lapa says the client you currently have is the most efficient next sale you will make. So, don’t assume you’ll get that renewal and work to make it more beneficial for the client and for the station. He offers eight steps to servicing that relationship here.

Report: KEGL-FM, Dallas to Flip to Sports Talk as ‘The Freak.’ As reported by Richie Whitt at SI’s Cowboys Country site, iHeartMedia’s classic rock KEGL-FM, Dallas “97.1 The Eagle” will flip to sports talk as “97.1 The Freak” and former crosstown KTCK personality Mike Rhyner is coming out of retirement to host a show on the station. The story indicates that “Ben and Skin” – Ben Rogers and Jeff “Skin” Wade – will remain on the new station and will be joined by Dallas sports talk personalities including Jeff Cavanaugh, Julie Dobbs, and Mike Sirois. Whitt says the station should debut this week. Rhyner retired from KTCK “The Ticket” in January of 2020. It also notes that iHeartMedia acquired the domain 971TheFreak.com on September 9.

Report: Changes at Miami Sports Talkers WQAM and WAXY. The Miami Herald reports that Audacy is making lineup changes at its Miami sports talkers WQAM and WAXY “790 The Ticket.” The company dropped Jonathan Zaslow’s “Zaslow Show” on Friday (9/23) and moved WAXY morning personalities Brendan Tobin and Leroy Hoard to the 10:00 am to 12:00 noon daypart. Zaslow tweeted: “Today was the last day for the ‘Zaslow Show’ on local Miami radio. 18 years, very good run. Thanks to all my listeners!!!” The story also indicates that “The Joe Rose Show” morning show on WQAM will now be simulcast on “790 The Ticket” to replace the Tobin and Hoard show. Changes are expected to take place on October 3.

WWJ, Detroit’s Jim Matthews Victim of Attempted Murder-Suicide. According to a report by NBC News, WWJ-AM, Detroit overnight news anchor Jim Matthews died at his home in Chesterfield Township, Michigan on Friday in what is being described as an attempted murder-suicide. The report says that three other victims, including Matthews’ two children, were involved and have been hospitalized. The authorities say a 35-year-old woman escaped the scene with her 5-year-old daughter, flagged down a driver who called police. The police found Matthews and a 10-year old boy who was bound and in a closet. The boy is in critical condition. The police also found the 54-year-old suspect who was suffering from a self-inflicted wound and is in stable condition. Police say the suspect was known to the victims and frequently visited the home. The Audacy all-news station tweeted: “He would often speak with his co-workers about his love for his two children, and their adventures at school. He loved delivering the latest news to his listeners, and was incredibly dedicated to WWJ and the broadcasting industry. There have been many tears shed in our newsroom today and Jim will be greatly missed.”

TALKERS News Notes. Numerous media outlets, including Midwest Communications’ news/talk WSAU-AM, Wausau, Wisconsin are reporting that Brett Favre’s sports talk appearances are being suspended as the investigation into a welfare scandal in Mississippi that allegedly involves him has come to light. SiriusXM announced that Favre’s program on the satellite service is “on hold” as are Favre’s appearances on Good Karma Brands’ WKTI-FM “ESPN Milwaukee.” As the story unfolds, it appears Favre was aware that the money he was paid for speeches was actually meant for low-income families. Favre’s attorney has said that Favre did not knowingly take money meant for welfare recipients…..Former WHO, Des Moines personality Justin Brady launches “The Iowa Podcast.” The new, weekly show includes a 30-minute discussion with “Iowans who are at the forefront of business, culture or news.”

The Economy/Fed Raises Rates, Trump Legal Issues, Immigration, Russia-Ukraine War, Urban Crime, Midterms/2024 Presidential Race, Italy Elections, Iran Protests, and Hurricanes Fiona and Ian Among Top News/Talk Stories Over the Weekend. The record high inflation in the U.S. and abroad, the sell-off on the world’s financial markets, and the Fed’s raising interest rates; former President Donald Trump’s New York civil suit and the DOJ’s documents investigation; the Biden administration’s immigration policy and the transporting of migrants; Vladimir Putin’s threat of nuclear force in the Ukraine war; the rate of violent crime in America’s urban centers; the November midterm elections and the potential nominees for president in 2024; Giorgia Meloni leads the conservative alliance to victory in Italian elections; Iranians continue protests after death of Mahsa Amini while in custody of the morality police; and Hurricane Fiona hits Canada as Hurricane Ian threatens Cuba and Florida were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, September 19, 2022

Monday Memo: Can News Save Talk? Twenty years ago, at the TALKERS magazine conference in New York, Michael Harrison declared that “talk saved AM radio and it will save FM.” In this week’s column, consultant Holland Cooke asks, “Now, can news save FM from talk?” Read it here.

 

Pending Business: Keep it Simple. Radio sales pro Steve Lapa writes in today’s column that great leaders are successful because they keep the mission simple. But while the mission may be simple – audio advertising’s mission is to sell goods and services – executing the mission is not always so easy. He offers four tips for keeping the mission simple and staying focused. Read it here.

 

FAIR’s Hold Their Feet to the Fire Radio Row 2022 Takes Place This Week. This Wednesday and Thursday (9/21-22) nationally syndicated and local talk radio hosts will broadcast live from Washington, D.C. at the Federation for American Immigration Reform’s 15th annual “Hold Their Feet to the Fire” radio row. FAIR says the two-day event focuses on the “failed immigration policies of the BidenHarris administration and the SchumerPelosi-led Congress, holding them both accountable.” FAIR executive director Bob Dane comments, “The Biden-Harris administration has not only taken a torch to every aspect of U.S. immigration policy and law, with disastrous results, they are blatantly lying to the American public. Just this week, Vice President Harris claimed on national television that our borders are secure. Sadly, the ideologically driven mainstream news outlets refuse to report the extent of the damage the Biden-Harris administration has wrought on the American public. The American public knows it is being lied to, and the purpose of ‘Hold Their Feet to the Fire’ is to make sure that the American people have the information they need to hold the administration and Congress accountable for their reckless and politically driven policies by blanketing the nation’s radio airwaves.”

WCBS-AM, New York News Director Tim Scheld Named Chair of RTDNA. At the final day of the RTDNA22 convention in Indianapolis on Friday (9/16), Tim Scheld, (left) news director at Audacy’s all-news WCBS-AM, New York, was installed as chair of the Radio Television Digital News Association. He’ll serve in the role for a year. Scheld succeeds outgoing chair Allison McGinley, (right) news director at WKMG-TV, Orlando, for the final year of her three-year leadership cycle. Sheryl Worsley, vice president of podcasting, KSL Podcasts, is named chair-elect and begins a three-year leadership cycle. Scheld states, “I am here to tell you that RTDNA has your back. We pledge to be a strong and tireless advocate for fact-based, responsible journalism. And we will fight like none other to protect your rights to report those truths.” Of McGinley, Scheld says, “Over the last year, you have led with strength and vision, always ready with support and passion, pushing RTDNA forward. You carefully and thoughtfully navigated every challenge that came your way with grace and helped others in leadership do the same. We thank you for guiding our board and our association. We thank you for your time and talent. And we look forward to your work with the foundation.”

iHeartMedia Announces Second NextUp Podcast Initiative. The second annual NextUp Initiative from iHeartMedia opens the application process today and runs through September 30. The NextUp Initiative is designed to “empower creators of all backgrounds by giving them the tools to succeed in the podcast industry, from developing and marketing a podcast to using industry-leading software.” The NextUp program will span six months beginning January and will include a monthly stipend. Creators will exit the program with at least three finished episodes and a polished pitch for their podcast. NextUp is led by industry veterans and iHeartPodcast executive producers Anna Hossnieh and Joelle Smith, and iHeartPodcast production manager Yesenia Medellin. “The program will mentor the selected NextUp fellows, elevating the voices of new, historically underrepresented storytellers, and provide an incredible opportunity for the next generation of podcast creators to be heard.” The company says that applicants selected will have the opportunity to work with and learn from some of iHeart’s top creators and executives with the goal of creating content focused on their own unique perspectives and stories. The inaugural NextUp initiative produced a full slate of shows from all eight of its NextUp fellows, covering a range of important topics from the working class to Native American identity. Find out more and apply here.

Salem’s WGTK-FM, Greenville, South Carolina Hosts Law Enforcement Appreciation Day. Pictured above is WGTK-FM, Greenville, South Carolina “94.5 The Answer” morning drive personality Joey Hudson broadcasting during the station’s “Law Enforcement Appreciation Day.” Salem says the event – which drew 600 officers who received Chick Fil A breakfast biscuits as well as bags containing gift certificates and other special items – was a prime example of local talk radio being involved in the community. Hudson adds, “We were honored to have South Carolina Lt. Governor Pamela Evette and Greenville police chief Howie Thompson join our live broadcast. While some on the political left advocate defunding the police, our goal is defending the police and showing them our appreciation 24/7.”

TALKERS News Notes. Media company Barstool Sports, Inc. announced new initiatives at its 2023 upfront presentation that took place on September 14 at Webster Hall in New York City. Presented by CEO Erika Ayers Nardini, the company is announcing seven new shows, five new live events and a new NIL marketplace for college athletes and creators “to further solidify the company’s creativity, influence and impact on Millennial and Gen Z audiences.” Nardini and founder Dave Portnoy said the company plans to further expand its reach among the hard-to-reach 18-34-year-old demographic and “its unmatched influence to move products for brands.” They reported that in the past six years Barstool revenue grew 3650%; this year alone its workforce grew by 42%. They underscored how Barstool leverages its audience on every social platform to deliver high-ROI brand partnerships, which include 27 billion video views across its content. They also shared that 58% of listeners have purchased a product after hearing it advertised on a Barstool podcast, according to a recent audience survey…..Beginning Sunday, September 25, WNYC Studios’ “The United States of Anxiety” expands from a local New York City radio program and podcast into a nationally syndicated live radio show available to public radio stations. As part of this expansion, the show will now go by “Notes from America with Kai Wright,” a new name that reflects its national presence, inviting a broader audience to engage together in its popular call-in format. WNYC says the show will “continue its commitment to facing the unfinished business of our history and its grip on our future – but with a fresh focus on finding solutions. Each week, Wright will convene intimate conversations about race, power, democracy and the most urgent issues of our time — putting them in historical and cultural contexts, while simultaneously providing a space for listeners to share how these issues impact their lives on a personal level.”

The November Midterms/2024 Presidential Race, Trump Legal Issues, Trump Ohio Rally, Inflation/Financial Markets Activity, Hunter Biden Investigation, Russia-Ukraine War, Queen Elizabeth Funeral, and Hurricane Fiona Ravages Puerto Rico Among Top News/Talk Stories Over the Weekend. The November midterm elections and speculation about the nominees for the 2024 presidential race; the legal issues facing former President Donald Trump; the Ohio Trump rally supporting U.S. Senate candidate J.D. Vance; inflation, the financial markets activity, and the Fed’s expected hiking of interest rates; Republican senators’ request for a special counsel to investigate Hunter Biden; Russia’s invasion of Ukraine; the funeral procession for Queen Elizabeth II; and Hurricane Fiona’s battering of Puerto Rico were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, August 29, 2022

Monday Memo: Promoting Your Podcast with Email. Few opportunities to engage are more powerful than the ongoing conversation you have with followers. Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and SiriusXM can’t emulate and smart radio hosts exploit well.” In this week’s column, HC lists tips from email experts. Read it here.

 

Pending Business: Electric Rapport. Radio sales pro Steve Lapa writes in today’s column about the electric vehicle legislation passed in California and what the future of electric vehicle sales may mean for marketing via radio. He says, “Although the timing on this potential marketing tidal wave is a few years away, it is worth noting early stage marketing has indeed begun. Should you sharpen the relationships and trust-building skills that will improve your chances of being on the inside track of the planning? There is always room to improve those skills.” Read his column here.

Annual WEEI/NESN Jimmy Fund Radio-Telethon Raises $3.5 Million. Pictured above is Massachusetts Governor Charlie Baker (left) on WEEI, Boston’s “Greg Hill Show” (l-r Courtney Cox, Jermaine Wiggins, Greg Hill) as the Audacy sports talk station teamed with regional sport net NESN to raise more than $3.5 million for Dana-Farber Cancer Institute during the 20th annual “WEEI/NESN Jimmy Fund Radio-Telethon.” Since its inception, the two-day event has raised more than $65 million. Audacy Boston SVP and market manager Mike Thomas says, “This was the 20th anniversary of the Jimmy Fund Radio-Telethon, and our listeners and sponsors came through like never before. To hear the doctors talk about the progress that is being made, the clinical trials that are ongoing, and to hear from patients about how Dana-Farber saved their life will forever be in our hearts and minds. There really is nothing like the two days of this fundraiser.” (Photo: 13 Photography)

Broadcasters Foundation of America Establishes Frank Boyle Memorial Fund. The Broadcasters Foundation of America announces the creation of The Frank Boyle Memorial Fund to honor the respected broadcaster and media broker who passed away Tuesday at the age of 96. Boyle began his radio career in 1953 at WJR, Detroit before joining Eastman National Radio Sales as Detroit office manager. He was soon promoted to New York office manager and continued to rise steadily, eventually becoming Eastman’s chairman of the board and CEO. Boyle founded Eastman Cable Representatives, the first national sales rep in the cable TV business and the largest for many years. He left Eastman Radio in 1979 to found Frank Boyle & Co., a well-regarded independent station brokerage and consultation company. The firm acquired radio stations in Albany, NY and Peterborough/ Keene, NH, along with a cable system outside of Binghamton, NY. Boyle served on the board of the Radio Advertising Bureau, was inducted in the Hall Fame of Broadcasting in 2006, and awarded the Giants of Broadcasting honor in 2021. He may be the only non-air talent and non-network executive or station group owner to be selected for both significant industry awards. His surviving family encourages donations to The Frank Boyle Memorial Fund by clicking here.

KJCE-AM, Austin to Co-Produce Pregame Show for Friday Night Football. Austin news/talk outlet KJCE-AM “Talk Radio 1370” is partnering with the Westlake High School football program to co-produce a pregame show prior to every Chaparrals football game this season. “Talk Radio 1370” serves as the flagship station of the team’s play-by-play broadcasts and the new show is being hosted by Joe Taylor, who serves as executive producer of the program and voice of the Chaparrals, and KJCE assistant brand manager Kasey Johns. Dubbed “ATX Kickoff, driven by Capitol Chevrolet,” the show will also feature Texas A&M play-by-play voice Andrew Monaco, University of Texas color analyst Roger Wallace and Austin American-Statesman community sports editor Thomas Jones. Audacy Austin SVP and market manager Bob MacKay says, “We’re excited to embark on this partnership with the Chaps and help bring the action home for Westlake Nation. This partnership aligns well with our expanded coverage of high school and college football each week.”

VSiN Announces New Programming; Brent Musburger to Host Weekly Show. The VSiN sports betting network announces its fall programming schedule that includes “Countdown to Kickoff with Brent Musburger,” the new show hosted by the Hall of Fame broadcaster and regular VSiN contributor since the network’s debut in 2017. The program will air Sundays from 12:00 noon to 1:00 pm ET. VSiN general manager Len Mead says, “The addition of this new programming and its industry leading talent will position VSiN to provide the growing number of sports bettors in the U.S. with expert betting insights and premium content. Led by a team of sports betting experts, including the legendary Brent Musburger, we look forward to serving sports bettors by expanding our primetime programming and producing new weekend specials highlighting the week’s biggest games.”

SiriusXM’s Tom Brady Show Returns for Second Season. The program “Let’s Go!” starring Tampa Bay Buccaneers quarterback Tom Brady, NFL All-Pro Larry Fitzgerald, and Hall of Fame Emmy Award-winning broadcaster Jim Gray begins its second season on September 5.  Sirius XM says, “In its first season, ‘Let’s Go!’ reached the top of the charts among sports podcasts and Gray, Brady and Fitzgerald will continue their compelling and candid conversations every week this fall. Brady begins his historic 23rd season in the NFL when he takes the field for the Tampa Bay Buccaneers in Week 1 and Fitzgerald is one of the greatest receivers to ever play the game. Gray has known and interviewed these two future Hall of Famers since they came into the league. Listeners will hear their thoughts on the latest news around the league, as well as their lives away from the football field. The show will also feature appearances by high-profile guests.”

Midterms/2024 Presidential Race, FBI Raid/Documents Investigation, Biden Student Loan Plan, The Economy, Oregon Shooting, Russia-Ukraine War, and Artemis Launch Among Top News/Talk Stories Over the Weekend. The November midterm elections and speculation about the presidential nominees in 2024; the aftermath of the FBI raid on former President Donald Trump’s residence at Mar-a-Lago and the classified documents investigation; criticism of President Joe Biden’s student loan forgiveness plan; inflation and concerns about a recession; the deadly shooting at a grocery store in Oregon; Russia’s ongoing invasion of Ukraine and concerns about the safety of the Zaporizhzhia nuclear plant; and the scheduled launch of NASA’s Artemis rocket were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, August 22, 2022

Saga Communications CEO Ed Christian Passes. The company announces that its founder, chairman, president and CEO Ed Christian passed away on Friday (8/19) after a short illness. Warren Lada, a member of Saga Communications’ board of directors and former COO, has been appointed by the board to serve as the Interim CEO. “The Board is confident that Warren’s vast experience in the broadcast industry as a sales representative, sales manager, general manager, vice president of operations and ultimately as COO of the company will fill the void that Ed leaves as the company prepares for the next chapter in ‘Saga’s ongoing adventure.’” Saga says that Christian founded the company in 1986 and has fostered its growth to owning 79 FM radio stations, 35 AM radio stations and 80 translator stations in 27 markets. Under his leadership the company became a publicly traded company in 1992 and continues to be traded under the ticker symbol “SGA” on the Nasdaq stock exchange. The company adds, “The broadcast industry has lost a pioneer and giant. Saga expresses its heartfelt condolences to the Christian family and Ed’s friends and colleagues. Ed will be missed but not forgotten. He is and was a true radio broadcaster that never lost sight of his ‘true north’ in an industry he loved.”

Monday Memo: “Stay Safe.” “Because these are NOT normal times,” consultant Holland Cooke follows-up last week’s column about leveraging the news half of the news/talk format, with specific imaging copy points. Read it here.

 

Pending Business: This Is Urgent. Radio sales pro Steve Lapa writes in today’s column Apple’s announcement it will soon sell approved advertisers space on the “Today” page of the App Store is a super-sized version of radio’s call-to-action ads. He says copywriting 101 and radio sales 101 intersect at the call-to-action and he offers six points to prove its efficacy. Read it here.

 

KWAM Celebrates 75 Years of Service to Memphis. News/talk radio station KWAM-AM, Memphis “The Mighty 990” – owned by Starnes Media led by talk media industry personality and best-selling author Todd Starnes – threw a bash to celebrate its 75 years of service to the Memphis market. Pictured above at right are some of the 300 people who attended the event.

FBI Raid/Documents Investigation, Midterms/2024 Presidential Race, The Economy, Russia-Ukraine War, CDC/COVID/Monkey Pox, and Extreme Weather Among Top News/Talk Stories Over the Weekend. The aftermath of the FBI raid on former President Donald Trump’s residence at Mar-a-Lago and the documents investigation; the November midterm elections and speculation about the nominees for the 2024 presidential race; inflation, the financial markets and the Inflation Reduction Act; a car bomb kills Darya Dugina, the daughter of Alexander Dugin, the “spiritual guide” to Russia’s invasion of Ukraine; the CDC’s announced overhaul, the rate of COVID cases and the concerns over Monkey Pox; and the nationwide drought & the Texas floods were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, August 16, 2022

iHeartMedia Launches Sports Talker in Tallahassee. The company flips classic hip hop WTLY-AM/W243EG to sports talk as “96.5 THE SPEAR – Tallahassee’s Sports Radio” using content from FOX Sports Radio. iHeartMedia says, “Tallahassee is home to a variety of elite sports programs, both high school and college, and iHeartMedia is giving Tallahassee what it is missing, ‘96.5 The SPEAR – Tallahassee’s Sports Radio.’ With the market’s already established partnerships with FSU and Learfield, ‘The Spear name symbolizes iHeartMedia Tallahassee’s commitment to the fans, alumni, athletes, coaches, and faculty of one of America’s best universities.” iHeartMedia Tallahassee market president Paul Rogers comments, “Tallahassee has been without a full-time sports radio station for over a year. The fans deserve a radio station that highlights the numerous elite athletic programs here, and ‘96.5 THE SPEAR’ is that station. We just staked our claim on the sport’s real estate here in Tallahassee, and now it’s time to build the stadium with the support of Tallahassee sports fans.”

Finding Your Next Great Salesperson. Longtime radio sales professional Kathy Carr, president of the Howie Carr Radio Network, writes today in an exclusive piece for TALKERS magazine about the most important quality to look for in your next great salesperson. She says, “Recently, I had lunch with some top executives from one of our major affiliates. Our discussion quickly turned to the subject of what makes a successful radio salesperson in 2022. Is it age, personality, good looks or experience, or some combination thereof? After a while, we all agreed that it was none of the above. The one trait that matters above all others is passion for the product.” Read more here.

KFI, Los Angeles Debuts Season Three of Unsolved with Steve Gregory.’ The third season of “Unsolved with Steve Gregory” is being launched by iHeartMedia Los Angeles news/talk station KFI-AM 640. The weekly true crime podcast series features cold cases, challenging cases, missing persons, and high-profile criminals. iHeartMedia says it is one of the most successful in Los Angeles radio, with more 59,000 podcast downloads in the first month. Listeners can hear season three of “Unsolved with Steve Gregory” beginning Saturday, August 20 from 8:00 pm to 10:00 pm on KFI as well as on iHeartRadio and all other platforms. The podcast is hosted and produced by the award-winning team of Steve Gregory (pictured at right) and Jacob Gonzalez. For more than 30 years, host Gregory has established a trusted working relationship with detectives, chiefs of police, and county sheriffs. In season one, Gregory explored cases like the unsolved murder of Mark Leonard, the father of NBA superstar Kawhi Leonard. In addition, Gregory also observed the 75th Anniversary of the Black Dahlia, the most notorious unsolved case in the history of the LAPD. The LAPD’s Tear Drop Rapist case remains one of the show’s most popular downloads. In the season three opener, Gregory will focus on the 2013 case of Bryce Laspisa, a missing student who was driving home from college to visit his family in Orange County. He was last seen in Kern County, but his overturned SUV was found in north Los Angeles County off Lake Hughes Road near Castaic Lake. The evidence inside the vehicle included blood stains which matched those of the college sophomore. The case remains one of the most unusual missing persons cases in Los Angeles County. Season three will also explore forensics, including a medical examiner, a cybercrimes detective, and the science of arson investigation. Gregory was invited to attend the US Forest Service’s Arson Investigation School – the first time a journalist has ever been allowed to do so. A case from the US Department of State’s Cyber Security division will also be featured. Several agencies have participated in the program including the Los Angeles County Sheriff’s Department, the Los Angeles Police Department, the US Forest Service, the San Bernardino County Sheriff’s Department, the Fontana Police Department, the Pomona Police Department, the Orange County Sheriff’s Department, the DEA, and the FBI. It is estimated there are more than 10,000 unsolved cases in Southern California.

iHeartMedia Promotes Taylor Walet to Area President for Nebraska-Iowa. Company executive Taylor Walet is promoted to area president for iHeartMedia’s Nebraska-Iowa area. Walet has been serving as market president for Omaha since 2007. In this new role, Walet will oversee more than 36 stations the Des Moines, Cedar Rapids and Davenport markets as well as the Sioux City, Omaha, and Ogallala markets. He will continue to report to Shosh Abromovich, division president for iHeartMedia. Abromovich says, “We have an exceptional team of talent and leaders throughout the states of Nebraska and Iowa. The synergy of this new area will help drive additional cohesion and shared success. Taylor’s leadership skills, focus on a collaborative and winning culture, along with attention to our local communities, will drive more success across these six markets.”

TALKERS News Notes. This week’s Westwood One Audio Group blog looks at Big Audio Datamine, an enormous AM/FM radio ad effectiveness report from UK radio industry group Colourtext and Radiocentre. The study of 1,002 campaigns finds that AM/FM radio can strongly impact the two jobs of marketing: Converting existing demand and creating future demand. The study concludes that AM/FM radio “consistently delivers significant uplifts for advertisers across a wide range of long- and short-term effectiveness outcomes”; AM/FM radio creates future demand by increasing awareness and building positive brand sentiment: The 1,002 studies reveal AM/FM radio campaigns generate significant lift in crucial top funnel metrics such as ad recall, brand relevance, and brand trust; and AM/FM radio converts existing demand by increasing purchase consideration and stimulating online response: Among those in the market to buy now, the 1,002 studies reveal AM/FM radio advertising drives significant lower funnel impact. See the blog here…..AdLarge announces the addition of the “Don’t Keep Your Day Job” podcast to the AdLarge Podcasting Network. Hosted and created by national best-selling author Cathy Heller, the “Don’t Keep Your Day Job” podcast is the “authentic shot of honesty and inspiration aimed directly at women to find true purpose in their life and get paid for doing what they love to do.” Weekly episodes include conversations with A-list celebrities and well-known entrepreneurs and game-changers, such as Matthew McConaughey, Rob Lowe, and Jenna Fischer, as well as authors Malcolm Gladwell and Seth Godin, and Starbucks CEO, Howard Schultz. Heller says, “I’m so excited to work with the expert team at AdLarge. With their knowledge and industry acumen, we’ll be able to take my podcast to the next level. I often remind my audience that life is too short to be building someone else’s dream. This is just another example of building upon my true purpose and happiness.”

FBI Raid, Primaries/2024 Race, Giuliani Targeted, Biden Climate Change & Healthcare Bill, Gas & Food Prices, and U.S. Drought Among Top News/Talk Stories Yesterday (8/15). The controversy over the FBI’s raid on former President Donald Trump’s residence at Mar-a-Lago; today’s primary races for the November midterm elections and speculation about the 2024 presidential nominees; Trump attorney Rudy Giuliani is notified he’s a target in the probe into the attempt to change Georgia’s 2020 election outcome; the passage of President Joe Biden’s climate change & health care bill; the falling gasoline prices and the still-rising cost of groceries; and the drought affecting most of the U.S. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, August 15, 2022

Monday Memo: News = Dog, Talk = Tail. Consultant Holland Cooke reckons that “events now unfolding around us can be ratings GOLD,” if news/talk stations “re-balance both aspects of the format franchise.” Read it here.

 

Pending Business: Worst Cold Call Ever. Radio sales pro Steve Lapa writes today about an absurd cold call that happened to him and reminded him that every now and then it’s a good idea for radio sellers to revisit some of the cold call basics. He has seven thoughts on the subject to share with readers here.

Cumulus Names Casey Bartholomew Host at WBAP, Dallas/Fort Worth. Talk radio pro Casey Bartholomew is joining Cumulus Media’s Dallas/Fort Worth news/talk WBAP as host of the 9:00 am to 11:00 am program. He takes over for Ernie Brown who was recently promoted to co-host of the station’s morning drive show. Bartholomew joins Cumulus DFW from Cumulus Columbia, Missouri, where he’s been serving as program director for news/talk station KFRU-AM/FM. WBAP and KLIF program director Bruce Collins says, “Casey is the ultimate pro and understands the top stories of the day that affect our listeners. We are excited to have him on the News Talk 820 WBAP team.” Bartholomew comments, “WBAP is a legendary station and I’m thrilled to be a part of it. Looking forward to the challenge – This is going to be fun.”

iHeartMedia and ASU Agree to Hockey Broadcasts Deal. The new broadcast agreement between iHeartMedia Phoenix and Arizona State University puts play-by-play of the school’s men’s hockey games on sports talk KGME-AM “FOX Sports 910,” beginning October 11. The deal also includes a weekly coach’s show featuring head coach Greg Powers. Sun Devil for Life Tyler Paley returns to his roots as the first-ever play-by-play voice of Sun Devil Hockey Radio. A three-time ASU grad, Paley covered the ASU men’s ice hockey team extensively during his tenure at the Walter Cronkite School of Journalism and Mass Communication from 2014-18. His experience spans years of various communications roles including multimedia journalist, anchor and reporter, social media strategist, commentator for Pac-12 Network and freelancer for CBS, FOX Sports and ESPN. iHeartMedia market president Linda Little says, “‘FOX Sports 910’ and iHeartMedia Phoenix are proud to partner with Arizona State University as they launch their inaugural radio broadcast for hockey play-by-play.”

Broadcasters Foundation of America Mourns Passing of Jim Thompson. The Broadcasters Foundation of America announces the passing of its longtime president Jim Thompson. The BFOA says Thompson, who fought a valiant struggle against throat cancer for nearly a year, passed away last night (8/14) in Summit, New Jersey, at the age of 75, surrounded by his family.  The family has requested that, in lieu of flowers, donations be made to The Jim Thompson Memorial Fund, which has been established by the Broadcasters Foundation in honor of Thompson’s dedication and service to the broadcasting industry and to the Foundation’s charitable cause of providing financial aid to radio and TV professionals in acute need. BFoA chairman Scott Herman says, “I am very proud to have known Jim for nearly 40 years as a colleague and a friend. Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. Broadcasting has lost a great man, who always saw the positive in every person and every situation. He will be sorely missed.” Thompson took over the reins of the Broadcasters Foundation in 2009, guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals from $400,000 to nearly $2 million last year. BFoA chairman emeritus Phil Lombardo says, “When the board of directors was searching for a president, Jim’s reputation as a leader combined with his compassion for others and his ability to rally people together made him the perfect choice. His accomplishments over the past 13 years helped the many TV and Radio professionals who found themselves in unthinkable circumstances and in need of aid. Our sincere sympathies go out to his family.” Last October, Thompson announced he would be retiring at the end of 2022. Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a nineteen-station radio group concentrated on the east coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. Thompson is survived by his wife Cindy, his five children, Meghan Cima, Shannon Gardiner and her husband James, Katie McElwee and her husband Tommy, James Thompson and his wife Madison, Molly Thompson, seven grandchildren, and his brothers John and Thomas. To make a donation to the Jim Thompson Memorial Fund, please click here: https://bfoa.app.neoncrm.com/forms/jimthompsonfund.

FSR’s Doug Gottlieb Broadcasts from LA Football Training Camps. Pictured above (right) is FOX Sports Radio personality Doug Gottlieb chatting with Los Angeles Rams wide receiver Cooper Kupp (left) during Gottlieb’s broadcast from the team’s training camp on August 9. Gottlieb broadcast from the Rams’ and the Los Angeles Chargers’ camps as part of the network’s annual NFL Training Camp Tour.

PodcastOne Strikes Deal with ActionPark Media. This new relationship between PodcastOne and Kevin Connolly’s boutique media network ActionPark Media gives PodcastOne exclusive distribution and advertising sales rights for APM’s current slate of podcast and vodcast programming. In addition, it allows for the two media companies to co-develop future podcast/vodcast based intellectual property, produce advertiser-sponsored live streaming and touring opportunities for host/talent and create exclusive licensing for podcast specific branded merchandise. PodcastOne president Kit Gray states, “Kevin and APM clearly have a knack for producing quality podcast content with ‘Victory the Podcast’ being one of the first shows giving a behind the scenes look at a hit television series and ‘The Morning After with Kelly Stafford’ consistently charting as one of the top shows for parents and families. This joint venture now gives us the ability to work together to grow the audience for a slate of incredible existing shows. Additionally, with LiveOne’s streaming partnerships, live event capabilities and merchandising division, we are excited to further enhance branding opportunities for the star-studded roster of hosts.”

Gunhill Road Spoken Word Music Video on Display as “Work of Art” in Show at Florida Gallery. The internet hit, “I Know You’re Real,” by talk-radio-friendly pop music band Gunhill Road, featuring TALKERS founder Michael Harrison as lead spoken word vocalist, has broken new ground in the genre of music video being recognized as fine art. The official video of the song which appears on Gunhill Road’s 2021 album, What Year Is This! addresses the subject of animal welfare celebrating all aspects of the deep relationship between human beings and other precious life forms on Planet Earth. The art show, being presented at the prestigious Martin Arts Court House Cultural Center Gallery in Stuart, FL, is cleverly titled, “Dog Days of Summer (and other pets too!).” The show centers on animal-related fine art (paintings and sculpture). It runs through October 1 and features a virtual gallery as well as a live presentation and includes charitable community outreach initiatives such as animal rescue and pet adoption. Martin Arts spokesperson Rickie Leiter tells TALKERS, “I grew up in the Northeast listening to Gunhill Road on the radio and was delighted to hear about this beautiful video with its sweet music, moving words and stunning images. It is indeed a work of visual, not to mention audio and poetic, art.” Gunhill Road co-founder (and devoted cat lover), Steve Goldrich tells TALKERS, “We are beyond honored to have our video on display among paintings at a fine art show of this caliber.” In addition to Goldrich and Harrison, Gunhill Road’s current lineup includes longtime member Paul Reich and famed Broadway instrumentalist Brian Koonin. An advance single (and video) titled, “Idiots,” from the group’s forthcoming album, spotlighting the danger of societal ignorance and also featuring Harrison on lead vocals, is scheduled to drop later this week. Both videos are produced by TALKERS VP/associate publisher Matthew B. Harrison. For more information about the show and Martin Arts please click here. To view the video, please click here

FBI Raid/Bureau Threats, Inflation Reduction Act/The Economy, Salman Rushdie Attack, Immigration/Baja Violence, Midterms/2024 Race, Afghanistan Situation, and Anne Heche Dies Among Top News/Talk Stories Over the Weekend. The FBI raid on former President Donald Trump’s residence at Mar-a-Lago and the subsequent threats against FBI offices; the passage of the Inflation Reduction Act spending, the falling price of oil, and the still climbing price of food; the attempted assassination of author Salman Rushdie; the migrant issues at the U.S.-Mexico border and the weekend’s cartel violence in Baja cities near the border; the primary elections for the November midterms and speculation about the nominees in the 2024 presidential race; the deteriorating conditions in Afghanistan a year after the U.S. military’s exit from the nation; and actress Anne Heche dies a week after a fiery car wreck were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, August 8, 2022

Pending Business: When Controversy Strikes. Radio sales pro Steve Lapa says, “If you’ve been selling or managing talk radio for a longer than you would like to admit, there is a good chance you’ve experienced the pushback when a talent inadvertently steps over a line. When it becomes a deal breaker or a cancellation, you’re not alone. Sometimes a talent will make an honest mistake and your management will step in to right the ship. Sometimes not, and we all know how that ends.” Read more here.

 

Monday Memo: The Resourceful Podcaster, Parked. The pandemic shutdown forced radio and TV broadcasters into working remotely. Many in radio continue to. “They’re podcasters with transmitters” consultant Holland Cooke quips. In this week’s column, his scrappy tip for giving podcasts the polish that broadcast listeners expect. Read it here.

iHeartRadio Tops Podtrac’s July 2022 Top Podcast Publishers Chart. The Top Podcast Publishers chart for the month of July has been published by Podtrac. The chart, based on unique monthly audience (United States), places iHeartRadio in the #1 spot with a UMA of 29.5 million. Wondery comes in second place with a UMA of 21.2 million, followed by NPR at #3 with a UMA of 17 million. Other podcast publishers of note making the Top 20 chart include: PodcastOne at #8 (UMA 6.1 million), FOX Audio Network at #11 (UMA 4.4 million), and Cumulus Podcast Network at #15 (UMA 3.6 million). See the complete chart here.

 

Joe Benigno Returning to WFAN, New York in Part-Time Capacity. During an appearance on the afternoon drive “Carton & Roberts” show on WFAN, New York on Friday (8/5), former midday talk host Joe Benigno revealed he’s going to be returning to WFAN to host a regular Saturday morning show on the station as well as a Monday segment with midday hosts Tiki Barber and Brandon Tierney. He says he’ll also do some fill-in work on “The Fan.” Benigno, who co-hosted the midday show with Evan Roberts, retired from the Audacy sports talk station last November.

Inflation Reduction Act, CPAC 2022, China’s Taiwan Threats, Alex Jones Trial, Gaza Fighting, Russia-Ukraine War, COVID-19/Monkey Pox Among Top News/Talk Stories Over the Weekend. The Senate’s passage of the Inflation Reduction Act that moves to the House this week and President Joe Biden’s claim of victory for American families should it become law; the CPAC 2022 weekend convention highlighted by a keynote speech by former President Donald Trump; China ramps up military exercises near Taiwan in the aftermath of House Speaker Nancy Pelosi’s recent visit to the island; the Texas jury in the Alex Jones defamation case levies $45.2 million in punitive damages against him; the fighting between Israeli forces and Palestinian militants in Gaza; the ongoing Russian invasion of Ukraine; the rate of COVID cases in the U.S. and the global spread of Monkey Pox were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, July 11, 2022

Pending Business: Stop the Whining! Radio sales pro Steve Lapa writes in today’s column that, unfortunately, throughout his marketing work – from major market managers to top-tier sellers – “whining seems to be in vogue and contagious.” He adds, “In my recent experience, whining as a sales strategy typically surfaced somewhere in the process of negotiating, when sellers and/or managers lose focus of the win-win goal and rely on emotional triggers.” Read his column here.

Monday Memo: What’s in a Name? Consultant Holland Cooke continues his month-long series “Inflation Hacks, tips for saving your listeners (and yourself) some do-re-mi.” This week’s column unlocks savings by deciphering “Best by…” and “Use by…” and “Expires…” labels. And ARE those lower-cost store brands really name brands in disguise? Read it here.

Jane Matenaer Exits WTMJ, Milwaukee. The Milwaukee Journal Sentinel reports that WTMJ-AM, Milwaukee air personality Jane Matenaer exited the station after her last program on Friday (7/8). Matenaer had been a presence on the Milwaukee airwaves since 1984. She served with hot AC WMYX-FM for 25 years, later WLDB-FM, and joined WTMJ in 2015 as co-host of the morning show with Gene Mueller, who retired from the station in February. Matenaer told WTMJ morning host Vince Vitrano that she was grateful that Good Karma Brands allowed her to say good-bye on the air. Matenaer, 62, says she’s not retiring but is exploring some options to remain in the media business.

WHAM, Rochester Celebrates 100th Anniversary. Heritage Rochester news/talk WHAM-AM celebrates its 100th anniversary on air today (7/11). The iHeartMedia station debuted on July 11, 1922, under the call letters WHQ. In honor of the station’s anniversary, Rochester Mayor Malik Evans is declaring July 11, 2022, as “NewsRadio WHAM 1180 Day” in Rochester. In addition, News Radio WHAM 1180 will continue to celebrate its anniversary on its podcast “WHAM @ 100: An Oral History,” a weekly podcast hosted by Joe Lomonaco that features rare and never before heard archive recordings, new interviews with former, and current, WHAM staff, and stories about what WHAM means to the community it continues to serve. iHeartMedia Upstate New York president Robert J Morgan comments, “NewsRadio WHAM 1180 has been a friend and source of information to generations. With nearly 1,000,000 newscasts and even more conversations over the past 100 years, this iconic station has stood side-by-side with our listeners in good and bad times. Always present, always relevant, and always trusted.”

‘In the Garage’ Program Celebrates One Year on Air. Pictured above is WRVA, Richmond afternoon drive host Jeff Katz (right) with local mechanic Stan Andrewski (left) as they celebrate the first anniversary of their WRVA Saturday morning car show, “In the Garage.” Katz tells TALKERS magazine, “We grew up loving Click and Clack [Tom and Ray Magliozzi, hosts of the legendary NPR program “Car Talk”] and we hope that we’re continuing to fulfill the community’s need for honest car repair advice. No bakery would make a cake in the shape of a transmission to celebrate the one year anniversary of ‘In The Garage With Stan & Jeff’ so Stan and I just enjoyed some Boston creams from Dunkin’ while hoisting a few iced coffees to salute The Tappet Brothers and get rolling into year number two in the garage.”

TALKERS News Notes. This week’s Westwood One Audio Active Group blog summarizes the Audio Today 2022: How America Listens report that Nielsen prepared for its clients. Among the findings were: AM/FM radio has mass reach among Americans 18+, adults 35-49, and even Millennials 18-34. On a monthly basis, AM/FM radio reaches 93% of adults 18+, more than live + time-shifted TV (90%), smartphones (86%), TV-connected devices (81%), PCs (76%), and tablets (46%); AM/FM radio has massive monthly reach among African American and Hispanic audiences: AM/FM radio has substantial monthly reach among African American Millennials 18-34 (88%) and African Americans 35-49 (92%). Similarly, among Hispanic audiences both 18-34 (93%) and 35-49 (98%), AM/FM radio’s monthly reach beats all other media and device platforms; and AM/FM radio is “the center of the total audio universe” with an audience that is 16 times bigger than those who only listen to digital audio and satellite radio.  Find out more here…..Syndicated Solutions, Inc’s national travel radio show “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” has surpassed another affiliation milestone and is now heard on 490 radio stations across the US each week. The program is broadcast live on Saturdays from 10:00 am to 1:00 pm and also offers a daily, 60-second travel commentary feature.

January 6 Hearings, Musk & Twitter, The Economy, Midterms/2024, Japan Elections, Russia-Ukraine War, COVID-19, Uber Woes, and China Protest Among Top News/Talk Stories Over the Weekend. The continuing January 6 Committee hearings including Steve Bannon’s agreement to testify; Elon Musk’s backing out of the Twitter acquisition and the legal issues surrounding it; the high price of gasoline & food, the activity on the world’s financial markets, and concerns about a recession; the November midterm elections and potential presidential candidates in 2024; Shinzo Abe’s Liberal Democratic Party wins upper house elections in Japan in the aftermath of his assassination; Russia’s ongoing invasion of Ukraine and its effect on the world’s economy; the contagious BA.5 subvariant’s spread across the U.S.; Uber’s corporate tactics are revealed in a data leak; and Chinese authorities brutally crack down on protestors unable to withdraw their savings from local banks were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, July 5, 2022

Monday Memo: Vino, Vodka, Video. All this month, consultant Holland Cooke is using his weekly column to offer “Inflation Hacks,” dozens of ways to cope with “the rising cost of EVERYTHING,” tips for your listeners (and you). Read it here.

 

Pending Business: Halftime. Radio sales pro Steve Lapa says the third and fourth quarters of 2022 are looking a little foggy due to inflation and the possibility of recession, but says, “The good news is by now you’ve met with your manager and second half adjustments are in place. You have agreed on the course correction expectations and the game plan that will help you power through the dynamics of a constantly changing business environment.” He offers some suggestions for tackling the next six months and keeping those commission checks coming in here.

New TALKERS 2022 Session Video Posted. The latest video from the June 10 TALKERS 2022 convention at Hofstra University to be posted is the panel discussion, “Maintaining Integrity in Times of Political and Cultural Polarization.” The panel was moderated by WPHT, Philadelphia talk host Dom Giordano and featured panelists: Mandy Connell, host, KOA, Denver; Jeff Katz, host, WRVA, Richmond; Joe Thomas, PD, WCHV, Charlottesville, Virginia; Dr. Daliah Wachs, physician/host, Genesis Communications Network; and Lisa Wexler, host, WICC, Bridgeport/Probate Judge, Connecticut. View the video here.

HRN Media Launches Carlos Baerga Show for Hispanic Audiences. A new, daily feature titled, “Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today” is debuting in national syndication from HRN Media Networks. The 90-second feature includes baseball analytics and interviews with elite players. HRN Media Networks president Clark Logan says, “Carlos is an energetic and dynamic sports figure, who will entertain listeners. Baseball is the most popular American sport among Hispanics, and Carlos’s insights about the game and the top-name players that will join him will engage sports fans.” Baerga comments, “I am excited to launch my Hispanic radio career with the HRN Network and talk about my favorite topic… baseball. Listeners will get behind-the-scenes stories from the elite players we’re going to have on as guests.  I can’t wait to get started.”

Former Florida Sports Talk Host Hank Goldberg Dead at 82. Numerous mainstream news outlets, including CBS Sports, are reporting the death of former sports talk host “Hammerin’ Hank” Goldberg, who died on his 82nd birthday at his Las Vegas home. Goldberg hosted a South Florida sports talk show first on WIOD and later on WQAM from 1978 through 2007. He also became a nationally known reporter and prognosticator. Goldberg had been battling kidney disease and CBS Sports reports that Goldberg, who’d been working for CBS Sports HQ and SportsLine, continued to work until about three weeks ago, despite his declining health. Goldberg broke into the sports media world ghost-writing Jimmy The Greek’s syndicated gambling column. He also worked at ESPN.

The Economy, January 6 Hearings, Fourth of July/Deadly Illinois Shooting, Midterms/2024/Trump & the GOP, Russia-Ukraine War, Brittney Griner Case Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the declining financial markets, and threats of a recession; the January 6 Committee hearings and questions about former President Donald Trump’s role in the Capitol assault; the Fourth of July holiday and the shooting in suburban Chicago that took the lives of six people; the midterm elections, speculation about presidential candidates in 2024, and Donald Trump’s influence over the GOP; the ongoing Russian invasion of Ukraine and its effects on the global economy; and American basketball player Brittney Griner writes a letter to President Joe Biden from her Russian jail were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, June 20, 2022

Monday Memo: Summertime, Summertime, Sum-Sum-Summertime. Although the season officially begins tomorrow, consultant Holland Cooke says. “People are already there emotionally.” And in this week’s column, HC suggests how stations can relate to listeners’ inflation-hampered circumstances. Read his column here.

 

Pending Business: Digital Audio Keeps Growing. Radio sales pro Steve Lapa writes in today’s column that recent data indicates listening to digital audio – especially via smart speakers – continues to grow and that leaves opportunity for the audio seller. “No matter how your digital platforms are packaged, the concept of ‘influencer’ is alive and well when a listener accesses that feed. And every listener who accesses that smart speaker audio feed adds impressions to your talent’s content.” Read more here.

 

Talk Radio Revenue Addressed at TALKERS 2022 Convention. The recent TALKERS 2022 convention held on Friday, June 10 at Hofstra University on Long Island examined a number of issues facing talk media professionals, including selling spoken-word programming. Pictured above are four of the sales pros who appeared on the “Generating Talk Radio Revenue in a Noisy Digital World” panel, moderated by RAB president/CEO Erica Farber (inset). They are (from l-r): Christine Travaglini, president, Katz Radio Group, New York/RAB; Julie Talbott, president, Premiere Networks; Chad Lopez, president, Red Apple Media; and Erik Hellum, COO, Townsquare Media, New York/RAB. Beginning tomorrow (6/21), TALKERS magazine will begin posting videos of the numerous convention sessions, one per day.

 

Talk Host Meets Senator. Pictured above is KNTH-AM, Houston “AM 1070 The Answer” morning host Sam Malone (right) having an animated discussion with U.S. Senator Ted Cruz R-TX (left) on the floor of the annual Texas State Republican Convention. Malone and Cruz sparred over the U.S. Supreme Court’s pending ruling on Roe v Wade that many expect to be handed down this week.

 

Urban One to Pay $25 Million for Emmis’ Indy Stations. According to the SEC filing by Urban One on Friday (6/17), the price that it is paying for Emmis Communications Indianapolis radio stations adult contemporary WYXB-FM, country WLHK-FM, news/talk WIBC-FM, translators W228CX and W298BB “The Fan 93.5FM and 107.5FM,” and Network Indiana is $25 million. The two companies announced the deal earlier in the week. As noted then, this move leaves Emmis effectively out of the radio business. It owns the licenses to WEPN-FM and WLIB-AM in New York but leases them. Emmis continues to operate with a focus on its sales and marketing businesses.

 

Cromwell Media Officially Launches ‘94.9 The Fan’ in Nashville. Emanating from Cromwell Media’s WBUZ-HD3 and translator W235BW, “94.9 The Fan” becomes Nashville’s newest sports talk radio station. Programming includes “The Dan Patrick Show” and “The Herd with Colin Cowherd” as well as “OutKick 360” with Chad Withrow, Jonathan Hutton and Paul Kuharsky, and sports betting content from VSiN, The Sports Betting Network. Cromwell Vp/market manager Dennis Gwiazdon says, “The type of exciting sports content offered on ‘94.9 The Fan’ is not only unique by design, it’s the perfect complement to the live and local sports talk programming offered on sister station ‘ESPN 102.5 The Game.’ We now offer a ‘one-stop shop’ for all types of sports fans and sports bettors who want only the best local and national sports talk along with live sports broadcasts that include the Nashville Predators, the Nashville Sounds, MTSU football and men’s basketball, NASCAR, the Music City Grand Prix and much more.”

 

‘Chicks On The Right’ Redouble Efforts to ‘Give Conservatism a Makeover.’ Talk media entrepreneurs Miriam Weaver and Amy Jo Clark – hosts of the Radio America syndicated podcast “Chicks On The Right” – are embarking on a makeover of their own, launching a new website (and subsequent newsletter), hiring an all-female staff, and committing to a national tour of events to meet their growing fanbase across the country. Radio America says, “This relaunch campaign comes in response to the Chicks’ exploding popularity and record engagement from fans. Their website boasts as many as 2 million views a month and they earn more than 3 million impressions per month on their popular daily program. Weaver says, “Amy Jo and I started ‘Chicks On The Right’ as a fun side project. We were two working women who felt like our views weren’t represented in national discourse and decided to speak up. We never imagined that more than a decade later, we would quit our jobs to commit to ‘Chicks On The Right’ full time due to the overwhelming support we’ve received from women (and men) across the country, especially this year.”

 

Station Owner Shawn Knight Dies in Paragliding Accident. The details are few at this time, but Edhat Santa Barbara is reporting that Knight Broadcasting owner Shawn Knight died on June 15 in a paragliding accident. Knight’s company operates three Southern California radio stations, including: news/talk KUHL, Santa Maria; country KRAZ-FM, Santa Ynez; and AC KSYV-FM, Solvang.

 

The Economy, Midterms/Trump & the GOP, January 6 Hearings, Juneteenth Holiday, End of SCOTUS Term, Russia-Ukraine War, COVID-19, and Columbia Elects Leftist Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the sinking Dow & NASDAQ, and concerns about a recession; the primary races for the November midterms and Donald Trump’s influence over the GOP; the aftermath of the January 6 Committee hearings; today’s Juneteenth holiday recognizing the end of slavery in the U.S.; the U.S. Supreme Court prepares to close its term and the overturning of Roe v Wade is expected; the ongoing Russian invasion of Ukraine; the still-present COVID-19 virus and concerns about new subvariants; and Columbia elects leftist Gustavo Petro president were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, May 23, 2022

Monday Memo: Leapfrog Legacybox. “As oxide literally falls off cassettes and reel tape,” consultant Holland Cooke warns, “those precious airchecks will be gone forever” unless you digitize them. “Ditto VHS tapes and photos of loved ones now long gone.” But, in this week’s column, HC’s experience with a major national advertiser points to a local sales lead. Read it here.

 

Pending Business: The Ego Drive Connection. Radio sales pro Steve Lapa writes in today’s column that most talk radio sellers don’t stop to think about the personality trait that connects them to their station’s talk hosts. But both have a healthy ego drive. The successful talk radio host is driven to convince their listeners that their take on an issue is the correct one. And their skill set includes the power of persuasion – just a like a good seller. Read more here.

 

Lars Larson Celebrates 25 Years at KXL-FM, Portland. Talk radio host Lars Larson – whose KXL-FM, Portland-based program is heard on more than 20 stations the Pacific Northwest on Alpha Media’s Radio Northwest Network and whose Compass Media Networks nationally syndicated program serves some 100 affiliate stations – celebrated his 25th anniversary at KXL on Friday (5/20). In a video on the KXL website, Larson talks about his 25 years at KXL, how he got into radio as a teenager, and the difference between his past work as a television news managing editor and his current work as a talk host. “I love the idea of gathering interesting information and then presenting it to my audience, so they get a chance to hear what’s going on.” See the video here.

 

Audacy Recognizes 100 Years of KFH, Wichita. Wichita radio station KFH is celebrating its 100th year of service to the area. The Audacy news/talk outlet – now an AM/FM combo – is Kansas’ oldest commercially licensed radio station. Audacy Wichita SVP and market manager Jackie Wise says, “As the oldest radio station in Kansas, KFH Radio is very much a key piece of a fabric of this region and the city of Wichita. We’re honored to have been able to carry that baton for 100 years now, serving our community in key moments throughout history. We’re proud of the role we play in Wichita and look forward to celebrating our centennial anniversary alongside our loyal listeners.” KFH Radio will kick off its 100th anniversary celebration by welcoming special guests as part of its on-air programming. It will also begin airing short-form audio clips that spotlight some of the most memorable moments in station and Wichita history, including coverage of World War II, Wichita State University athletics, national attention from the 1938 Orson Welles “War of the Worlds” program that aired on the station, and more. KFH Radio, first known as WEAH, was launched on May 26, 1922 for the purpose of broadcasting crop and market reports.

 

MIW Announces MIW Mildred Carter Mentoring Program Class of 2022. This year’s Mildred Carter Mentoring Program’s class is announced by Mentoring and Inspiring Women in Radio, Inc. For the MIW Mildred Carter Mentoring Program that matches up-and-coming women in radio with female professionals recognized as leaders in all aspects of the industry, four candidates from the radio industry within sales, marketing, programming and digital disciplines are selected each year. This year’s mentees are: Susan Aksu-Magarian, director of marketing, Benztown; Lindsay High, general sales manager, Audacy San Francisco; Bri O’Neill, digital sales manager, Leighton Broadcasting, Grand Forks, ND; and Lauren “Lo” Sessions, APD/MD “Energy 94.1” and Content Director “WE 94.5,” Alpha Media, San Antonio. Lindsay Adams, chair of the 2022 MIW Mentoring committee, and a 2006 graduate of the program says, “We couldn’t be happier seeing a year over year increase in the amount of program applicants. The easy part is recognizing a talent and applauding the determination to further develop their career.  The hard part is making final decisions from such an incredible pool of candidates. We thank Beasley Media Group and Entravision Communications for their generous support, and we can’t wait to start working with the Class of 2022.”

 

TALKERS News Notes. The 24th annual “Cares for Kids Radiothon” raised $314,000 for the Bernard & Millie Duker Children’s Hospital at Albany Med. iHeartMedia Albany’s news/talk WGY-AM/FM “News Radio 810 & 103.1” and “99.5 the River” took part in a 25-hour radiothon on May 5-6. WGY personalities who interviewed medical professionals and patients during the broadcast included: Doug Goudie, Diane Donato, Joe Gallagher, Mike Patrick, and Jaime Roberts…..SiriusXM announces the acquisition of Team Coco, including the critically acclaimed hit podcast “Conan O’Brien Needs a Friend,” and the Conan O’Brien-led podcast network and digital media business. The transaction brings to SiriusXM Team Coco’s staff, who will continue to produce the network’s slate of popular podcasts, as well as collaborate on content for SiriusXM. As part of the deal, O’Brien enters into a five-year talent agreement with SiriusXM, under which he will remain host of his namesake podcast…..Pictured below is one of the pioneers of digital era independent talk broadcasting, James Lowe, a.k.a. Jiggy Jaguar (c) interviewing actor/musician Billy Bob Thornton (l) and musician J.D. Andrew (r) this past Saturday night (5/21) at the McPherson Opera House in McPherson, Kansas where their acclaimed roots rock band called Box Masters were performing.

 

Title 42 Ruling, the Economy, Russia-Ukraine War, Monkeypox/COVID-19, Midterms/Trump & the GOP, Great Replacement Theory, Kellyanne Conway Book, U.S.-China Relations, and Australian Elections Among Top News/Talk Stories Over the Weekend. A Louisiana District judge rules the Trump-era Title 42 that keeps migrants seeking asylum from entering the U.S. must stay in place while the matter plays out it court; the baby formula shortage, the high price of gas & food, and the selloff on Wall Street; the ongoing Russia-Ukraine war and its economic impact; the spread of monkeypox and the fast-rising number of COVID-19 cases in parts of the U.S.; the primary elections for this November’s midterm elections and Donald Trump’s influence over the GOP; the controversial Great Replacement Theory; former Trump counsellor Kellyanne Conway publishes her memoir Here’s the Deal; the tense U.S.-China relations over Taiwan; and Australian’s oust conservative Scott Morrison in favor of center-left PM Anthony Albanese were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, May 9, 2022

Pending Business: Howdy Partner. Radio sales pro Steve Lapa writes today about the strange use of the word “partner” for the advertiser on a radio program. Lapa says, “Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone else wants: maximum value at the best price?” Aside from the inaccurate nomenclature, Lapa wonders if the “partner” designation affects the sales effort. Read his column here.

 

Monday Memo: “Gas cards? OR…Bitcoin?” “Imagine asking a contest winner to choose THAT?” consultant Holland Cooke asks. In this week’s column, he recalls “when radio stunts were fun,” and how a contest “will sound as big as you make it sound.” Read more here.

 

Audacy First Quarter Net Revenue Up 14%. For the first quarter of 2022, Audacy reports net revenue of $275.3 million, an increase of 14% over the same period in 2021. The company also saw its net loss shrink from $21.6 million in the first quarter of 2021 to $11 million in Q 1 of this year. Audacy provides financial data by segment and reports that spot revenue (national and local) was $173.9 million, while its digital segment (including podcasting) rose 16% to $53 million from the $41.6 million reported in the first quarter of 2021. Audacy also breaks down net revenue by format type and reports music radio revenue was $140.4 million; sports radio revenue was $53 million; and all-news & news/talk revenue was $48.3 million. Audacy president and CEO David Field comments, “I am pleased to report that Audacy posted strong first quarter results, delivering 152% growth in Adjusted EBITDA led by double digit revenue growth in both digital and spot radio. With our scaled, leadership position across broadcasting, podcasting and digital audio and our differentiated premium content offerings, we are well positioned to drive rapid evolution and innovation across the organization to capitalize on the outstanding growth opportunities in the dynamic audio marketplace. In Q1, we launched the Audacy Digital Audience Network, an addressable aggregate of 60 million listeners across our app, streaming content, and podcast lineup, enabling precision targeting at scale coupled with real-time optimization and reporting. We are looking forward to a number of exciting additional product and content launches and enhancements over the course of 2022 that will accelerate our audience growth and bolster our advertiser appeal.”

 

Beasley Broadcast Group Reports Q1 Net Revenue Increase of 15.6%. Reporting its financial data for the first quarter of 2022, Beasley Broadcast Group – parent company of Beasley Media Group – states that net revenue was $55.7 million, an increase of 15.6% over the same period in 2021. The company is also reporting an operating loss of $2.7 million in Q1 compared to an operating loss of $2.5 million in the first quarter of 2021. The increase in operating loss is primarily the result of an increase in operating expenses, which reflects additional cost of sales related to the revenue increase, other expenses related to sports and marketing, and additional expenses related to the company’s digital agency build out. Beasley’s net loss for the quarter fell to $3.7 million compared to the net loss of $10.7 million reported for the same period a year ago. Beasley CEO Caroline Beasley states, “First quarter results highlight ongoing progress toward our goal of returning all of our revenue sources to pre-pandemic levels. Net revenue rose 15.6% inclusive of a 35.5% rise in digital segment revenue, which accounted for 14% of total net revenue in the quarter, marking further success of our digital transformation strategies. Comparing our revenue performance to the first quarter of 2019, revenue was down $2.0 million, or 3.4%, as the 2019 results benefited from events and other revenue that has not fully recovered from the effects of the COVID-19 pandemic. Total outstanding debt as of March 31, 2022 was $300 million, as we did not have any scheduled debt payments during the quarter, and we had $50.7 million of cash and cash equivalents on hand at quarter end. We made an interest payment of approximately $12.9 million in February and repurchased $5 million of our 8.625% senior secured notes at a discount early in the second quarter. Our strong liquidity position enables us to make debt repayments while providing us with increased financial flexibility to pursue a potential acquisition or investment within the digital space, should an opportunity arise that could accelerate our digital growth, provide synergies or improve financial results. Looking ahead to the second quarter and second half of 2022, our focus remains on driving further revenue diversification and audience expansion, improving margins, benefiting from the return of the political cycle, maintaining a strong and flexible balance sheet, reducing net leverage and growing free cash flow. We expect progress on each of these fronts as we continue to close the gap on our pre-pandemic revenue and SOI levels and grow from there. I am extremely proud of our team members across the company for everything they have done and are doing to help us move past the challenges presented by the pandemic. We have clearly accomplished a lot and I believe we have many more opportunities ahead to build the company and enhance stockholder value.”

 

Ramsey Solutions Wins Webby Award for Borrowed Future Documentary. The documentary film Borrowed Future – produced by Ramsey Solutions – will be recognized as the Best Video Documentary in the Longform category of the 2022 Annual Webby Awards. Known as the “best of the Internet,” the Webby Awards are presented by the International Academy of Digital Arts and Sciences, the leading international awards organization honoring excellence on the Internet. Borrowed Future was originally released as a podcast in 2019 and reveals the inner workings of the predatory student loan industry that keeps borrowers trapped in debt. Directed by David DiCicco, the story follows college graduates who owe between $9,000 and $1 million in student loans, a college graduate who paid cash for college, and a group of high schoolers who haven’t made their choice yet. Leading voices like Mike Rowe, Seth Godin and Dave Ramsey are also featured. For weeks, the film held top spots on multiple streaming platform charts: #1 documentary on Google Play, #2 documentary on Apple TV and #5 documentary (rent or buy category) on Amazon Prime Video. Dave Ramsey says, “There’s no doubt we stirred up a holy ruckus with this documentary, and I’m so proud of the team that put it together. The student loan industry is downright evil. We definitely can’t bank on student loan forgiveness, and it’s about time America said, ‘I’ve had it!’” Webby Awards executive director Claire Graves comments, “Borrowed Future has set the standard for innovation and creativity on the Internet. This award is a testament to the skill, ingenuity, and vision of its creators.” The 26th Annual Webby Awards will take place in New York City on May 16. See more about the film here.

 

Brandon Tatum Joins Salem Radio Network for Syndicated Radio Program. Conservative media figure and former Tucson police officer Brandon Tatum is joining the Salem Radio Network to fill the slot Larry Elder held until his retirement from radio in early April. He will assume duties as host of the 6:00 pm to 9:00 pm ET program on May 16. The third hour of the program will be repurposed into a podcast. Salem SVP of spoken word Phil Boyce says, “Salem conducted a nationwide search, and some very big names were interested in taking this important slot. Brandon brings a unique talent to Salem, and has a strong following among the nation’s youth, with his involvement with Turning Point USA. His compelling story is riveting.” Tatum has been serving as director of urban outreach for Turning Point USA and hosts the popular program “The Officer Tatum Show” on social media platforms including YouTube. Tatum says, “Words cannot describe what a blessing it is to be a part of the Salem family. I am incredibly humbled and honored to continue the legacy of the great Larry Elder. My mission in life is to serve God with the gifts he has given me. Being the voice of and for the people is one of those gifts.” Additionally, Tatum co-founded Blexit with Candace Owens, an organization “dedicated to changing the narrative in the black community through education, community outreach, and empowerment.” Carl Jackson, who has been subbing as guest host in Elder’s absence both last summer when he ran for governor, and more recently after Elder’s decision to retire from radio, will continue as a regular sub for Tatum.

 

TALKERS News Notes. Philadelphia sports media legend and Pro Football Hall of Famer Ray Didinger announces he’s retiring from his weekend radio program on Audacy’s WIP, Philadelphia. The station reports that Didinger said on yesterday’s program that he co-hosts with Glen Macnow, “Sunday, May 29th will be my final show. I am ready to transition from Ray Didi to grandpop.” Audacy says Didinger covered the NFL for The Philadelphia Bulletin and The Philadelphia Daily News for over 25 years and in 1995 his name was added to writer’s honor roll in the Pro Football Hall Of Fame. Didinger also worked as a senior producer at NFL Films, as an Eagles TV analyst on NBC Sports Philadelphia…..SiriusXM announces that Jessica Casano-Antonellis joins the company as SVP and head of communications, reporting to chief marketing officer Denise Karkos. In this role, she will be responsible for all aspects of the company’s communications function, including strategic communications, brand reputation management and media relations. Karkos adds, “Jessica is a valued and respected leader who brings a wealth of strategic communications experience in the media, entertainment and technology industries to SiriusXM. She will be an incredible asset to the company and will play a key role as we continue to tell the story of SiriusXM as a leader in audio entertainment.”…..Former KQQZ, St. Louis station owner Bob Romanik – whose self-given nickname was “The Grim Reaper of Radio” – has died at age 72 while in hospice. According to his obit in the Belleville News-Democrat, Romanik served as an East St. Louis police officer and chief of police in both Washington Park and Valmeyer, Illinois during his career. He was a notorious raconteur who liberally used racial epithets on the air and referred to his programming as W.A.R. or White Awareness Radio. In 2020, after attempting to conceal his ownership of KQQZ and failing to show up for FCC hearings on the matter, the Commission permanently dismissed his application for renewal.

 

The Economy, Roe v Wade, COVID-19, Russia-Ukraine War, Midterms/Trump & the GOP, January 6 Investigation, and Musk & Twitter Among Top News/Talk Stories Over the Weekend. The sinking Dow and NASDAQ, the high price of food & gas, and the ongoing supply chain woes; the reactions to the leaked draft of a Supreme Court decision to reverse Roe v Wade; the rising rate of COVID cases in some parts of the U.S., concerns about new variants, and the ongoing lockdowns in China; Russia’s war in Ukraine and Vladimir Putin’s propaganda; the November midterm elections and Donald Trump’s influence over the GOP; the Justice Department’s investigation into the January 6 Capitol attack; and Elon Musk’s attempt to acquire Twitter were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, May 2, 2022

Monday Memo: R.I.P. Bill Balls. “He’s the Central Casting baritone, shouting or growling-through whatever promo copy the station sends.” And consultant Holland Cooke warns that “because radio ratings – and your advertisers’ results – are a memory test, conformity is detrimental to station imaging.” In this week’s column – and now that we’re a Month into the MLB season – HC points to baseball’s unlikeliest success story as a template for freshening station imaging. Read it here.

 

Pending Business: Drop These Excuses to Earn More. Radio sales pro Steve Lapa writes in today’s column about two tired old excuses that no seller should be uttering in today’s media landscape. When negotiating rates, are you still arguing with your client using the phrases, “We don’t give it away” and “We have hard costs?” If so, Steve explains why this is dated and is only harming your potential commission. Read more here.

 

Sarah van Mosel Named EVP of iHeart Audience Network. Digital audio revenue pro Sarah van Mosel is named executive vice president for iHeartMedia’s iHeart Audience Network. She was most recently chief revenue officer at Stitcher, where she led podcast revenue strategy across SiriusXM, Pandora and Stitcher. The iHeart Audience Network is iHM’s new audience-based buying service that provides advertisers with inventory “sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting.” In her new role, van Mosel will assist with iAN sales operations, publisher development and podcast slate partnerships and will report to Conal Byrne, CEO of the iHeartMedia Digital Audio Group. Byrne says, “The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers. She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.”

 

Cumulus Media Ups Brian Philips to Chief Content Officer. Rising to chief content officer for Cumulus Media is Brian Philips, who has been serving the company as EVP of content and audience since 2019. Cumulus president and CEO Mary G. Berner says, “Brian Philips is an exceptional executive and the perfect choice to lead our programming efforts as we continue to execute our audio-first strategy, which is transforming the company from a traditional radio broadcaster into a multi-dimensional audio media company. This promotion reflects Brian’s tremendous contributions, and I have full confidence in his creative vision, operational expertise, and savvy leadership to guide us through this critical evolution.”

 

TALKERS TIP.  Excellent Correspondent Available for Interviews from War. News directors and talk show hosts take note. Gregg Stebben, who spent years being interviewed every month by talk stations all over the country as an editor for Men’s Health magazine, is now in Poland and Ukraine as a volunteer doing radio interviews about the Ukraine situation. He’s available to be “Your-Man-in-Poland/Ukraine.” In an interview, he can talk about the situation with refugees in Poland and all over Europe, his personal experiences with Ukrainian refugees, and the mood in Poland and Western Ukraine. Are the Polish overwhelmed by absorbing almost 3 million refugees and/or terrified they might be next on Putin’s list? He can also talk about his trip to the Ukraine border, and what he’s seen and heard in Poland that makes him fear this Russian invasion will turn into a global conflict if Putin is successful in Ukraine. To schedule an interview with him: Gregg@Stebben.com, 843.722.3100 (cell or text).

 

WBAP, Fort Worth/Dallas Celebrates 100 Years of Service. Fort Worth/Dallas news/talk station WBAP-AM begins celebrating its 100th year of service to the market today (5/2) from its Victory Park studios. Station program director Bruce Collins says, “We begin the celebration today and have exciting things planned throughout the year to celebrate. WBAP has meant so much to the DFW community. It is going to be a fun year.” The celebration was kicked off this morning as the “WBAP Morning News” team featuring Hal Jay and Brian Estridge welcomed back notable contributors, including former on-air talent and executives that “helped WBAP become a trusted leader in Dallas-Fort Worth.” The station plans to continue its centennial celebration with historical audio clips played on the station daily, the launch of a podcast series highlighting the key figures in the station’s 100 years, and a celebration in the fall. WBAP signed on for the first time under the direction of famed Fort Worth businessman Amon G. Carter on Tuesday, May 2, 1922, operating at 10 watts of power. Within the first six months, WBAP established itself as a service to the community, becoming the first station to air livestock market reports and weekly church services. As the station continued to evolve, WBAP would become the first to broadcast a rodeo, air remote broadcasts, and send a war correspondent to Europe in the early days of World War II. Additionally, WBAP was the first station with regularly scheduled newscasts. Today, WBAP operates as a 50,000-watt, clear-channel station operated by Cumulus Media.

 

Tom Webster to Leave EVP Role with Edison Research. Announced in his “I Hear Things” blog on Friday (4/29), Edison Research SVP Tom Webster will be stepping away from his role with the company next month. He outlines his new professional goals, saying, “…I want to continue to work to establish a podcast industry: a place where established networks and independent podcasters alike have fair access to information, revenue, and opportunity. I think there are some structural issues in podcasting, and some information arbitrage, as well. I want to work on both of these issues, and help to create the sandbox I wish to continue to play in for years to come.” You can read it here.

 

The Economy, White House Correspondents Dinner, Midterms/Trump & the GOP, Russia-Ukraine War/Pelosi Visit, Elon Musk & Twitter, COVID-19, NFL Draft, and Naomi Judd Dies Among Top News/Talk Stories Over the Weekend. The state of the U.S. economy, high gas & food prices, and threats of a recession; Saturday evening’s White House Correspondents Dinner; the primary races leading up to the November mid-term elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine and Nancy Pelosi’s visit with Volodymyr Zelensky; the controversy surrounding Elon Musk’s attempt to acquire Twitter; the rate of COVID-19 infections in the U.S., the debate over masks, and China’s zero-COVID policy; the weekend’s 2022 NFL Draft; and the death of country legend Naomi Judd after a long battle with mental illness were some of the most-talked-about stars on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Drop These Excuses and Earn More

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Here is a tip or two to help you increase your income.

Drop these two old school excuses from your sales banter and get closer to the winning side of your business interactions.

I am as serious as your commission check. What I am about to share, fresh from the field, is as old as your first pocket calculator with the same limitations of performance, yet I hear this day after day in my marketing work. It’s old, tired, and needs to go.

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Front Page News Industry News

Monday, April 25, 2022

Monday Memo: NAB, Long Time No See. For the first time in three years there’s a NAB Show in Las Vegas, and in a Sunday ceremony Jim Bohannon was inducted into the National Association of Broadcasters Hall of Fame. Covering the convention for TALKERS, Holland Cooke says, “There are still some masks, and – after three years – lots of hugs.” Also, in today’s column, HC’s notes from a conference session that asked, “What Business Are You In?” Read it here.

 

Pending Business: Raising Your Rates? Radio sales pro Steve Lapa writes in today’s column about the soaring cost of, well, just about everything and how that’s probably what forced a station he deals with to raise its rates by 250%! If you’re a seller who has to break the rising rates to your clients, how do you do it gently? He offers some thoughts on that. Read it here.

 

Round Four of March PPMs Released. The fourth of four rounds of ratings information from Nielsen Audio’s March PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Emmis Communications’ news/talk WIBC-FM, Indianapolis sheds two-tenths to finish the survey with a 9.5 share (6+, weekly AQH share) but remains locked in the #2 rank. In Milwaukee, the battle between iHeartMedia’s news/talk WISN and Good Karma Brands’ news/talk WTMJ tightens. WISN lost 1.2 shares to finish with an 8.3 share good for the #2 rank, while WTMJ adds six-tenths for an 8.2 share finish that moves it into the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips four-tenths to wrap the survey with a 6.8 share that keeps it ranked #2, while iHeartMedia’s crosstown news/talk WLAC-AM slides two-tenths to a 3.1 share and falls back to the #12 rank. In Jacksonville, Cox Media Group’s news/talk WOKV-FM rises three-tenths to a 10.5 share and remains #1 in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three groups) here.

 

Beasley Promotes Tina Murley to Chief Revenue Officer. Media sales pro Tina Murley is promoted to chief revenue officer for Beasley Media Group. Murley most recently served as the vice president of sales at the company since December 2020 and prior to that was director of sales at the company’s cluster for six years. In her new role, she will be responsible for overseeing all revenue on behalf of the company. Beasley CEO Caroline Beasley states, “It is an absolute privilege to promote Tina to the position of chief revenue officer at Beasley Media Group. She has done a phenomenal job leading our company’s sales efforts over the past two years. Her ‘can do’ spirit and ability to lead our sales teams has been truly exceptional. I look forward to her continuing to drive our revenue growth across all the company’s platforms well into the future.” Murley comments, “I want to thank Caroline, Bruce, Brian, Brad and the entire Beasley family for entrusting me to lead the sales charge for Beasley Media Group. When I joined the company, I had the honor of meeting George Beasley and knew instantly that I wanted to play a larger role in his company. What I didn’t know is that I would be joining a collaborative and dedicated sales force that leads with ideas and is truly vested in client success. As CRO, I look forward to empowering our best-in-class team to succeed, grow revenue, and deliver results for our valued clients and shareholders.”

 

The Economy, Russia-Ukraine War, January 6, COVID-19, DeSantis vs Disney, Midterms/Trump & the GOP, Musk vs Twitter, and France Re-Elects Macron Among Top News/Talk Stories Over the Weekend. Friday’s Wall Street sell-off, the high price of gasoline & food, and concerns about a recession; the ongoing Russian invasion of Ukraine and Secretary of State Antony Blinken’s trip to Ukraine; the recording of Republican House Minority Leader Kevin McCarthy saying Donald Trump should resign the presidency following the January Capitol attack; the controversy over mask mandates, the watch for BA.2 variant outbreaks, and the lockdowns in China; Florida Governor Ron DeSantis’ move to punish Disney by taking away its special tax status; the battle for control of congress in the November midterm elections and Donald Trump’s influence over the GOP; Elon Musk’s negotiations with Twitter over his go-private bid; and Emmanuel Macron defeats Marine Le Pen to remain president of France were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, April 11, 2022

Pending Business: It Should Be Easy. Radio sales pro Steve Lapa says in today’s column that advertising with your news/talk station should be easy. But, is it? He says, “I’m betting it’s more difficult than you think.” If you’ve never done it, try to call your station – from outside the building – and go through the process of reaching the sales department. Lapa offers a “self-check” to see how you do in the area of communication. Read more here.

 

Monday Memo: Bad News. Following-up last week’s column about how stations can better-exploit “good news,” consultant Holland Cooke outlines a playbook for “handling the gaffes inevitable in talk radio.” Read more here.

 

Cumulus Media and Daily Wire Partner for Local Digital News. A new syndication agreement between conservative news and entertainment media company The Daily Wire and Cumulus Media will include delivering Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and entertainment coverage by The Daily Wire is available on more than 50 Cumulus radio station websites, with plans to expand in the coming weeks. Cumulus Media EVP of corporate marketing and president of Westwood One, Suzanne Grimes, says, “This new deal expands our partnership with Daily Wire to include yet another Cumulus distribution platform. Our listeners now have a new way to engage with high quality content from The Daily Wire, in real time, on our Cumulus local stations’ websites.” Westwood One and Daily Wire already partner to deliver “The Ben Shapiro Radio Show.” Last year, Westwood One and Daily Wire announced they were expanding broadcast programming offerings with the addition of “The Michael Knowles Show” from 5:00 pm to 6:00 pm ET.

 

‘The Regular Joe Show’ Enters Syndication with Genesis Communications Network. Talk radio host Joe Giganti announces he and Genesis Communications Network are partnering to nationally syndicate his “The Regular Joe Show.” His program has been regionally syndicated throughout Wisconsin from his home base at Midwest Communications’ WTAQ, Green Bay since 2020. Giganti says, “When I moved to Green Bay in 2007 from my native Washington, D.C., I quickly recognized the pivotal role Wisconsin specifically and the heartland generally play in our national political identity. This impact was drawn into crystal-clear focus with the intrigue surrounding the 2020 elections.” GCN affiliates director Adam Miller comments, “The GCN family is excited to welcome ‘The Regular Joe Show’ to its morning lineup! With a proven track record in Green Bay and markets across Wisconsin as a whole, we look forward to seeing this broadcast perform at a national scale as our country transitions into an uncertain and polarized future.”

 

iHeartMedia Names Whalley VP of Sales for WOR-AM and WAXQ-FM in New York. Radio sales pro Brittany Whalley joins iHeartMedia New York as vice president of sales for news/talk WOR-AM “The Voice of New York” and classic rock WAXQ-FM “Q104.3.” In this role, Whalley will be responsible for overseeing the Q104.3 and 710 WOR sales teams, including sales growth and strategic partnerships. She will report to SVP of sales Steve DeLusant. Whalley joins the iHeartMedia New York team from Cox Media Group’s Long Island station group where she was general sales manager. She says, “iHeartMedia is a massive leader in the audio space and I am ecstatic to be joining their NYC team. I look forward to collaborating with the incredibly talented sales team and achieving goals the leadership team has put in place. The abundance of resources available at iHeartMedia to super-serve clients is a dream come true.”

 

TALKERS News Notes. The nationally syndicated early afternoon program “The Todd Starnes Show” has two new affiliates in the Sunflower State as Steckline Communications adds the 12:00 pm – 3:00 pm ET show to KQAM, Wichita and KIUL, Garden City, Kansas…..ESPN Radio announces that it is teaming former New York Giants star Chris Canty (left) and sports radio pro Chris Carlin (right) for the new 3:00 pm to 7:00 pm ET “Canty & Carlin” program, effective April 25. Canty says, “I’m fired up to work with Carlin. We were able to establish chemistry going back to our days working at 98.7 FM in New York. He’s a pro’s pro that puts in the work to be at his best and also bring out the best in others. We both take sports seriously, but we won’t take ourselves seriously. We’ll keep our audience informed, make them think and hopefully get a few laughs along the way.”…..Chicago media writer Robert Feder reports that current WBBM-FM “B96” weekend personality Gabe Ramirez is beginning a dual role with Audacy Chicago. He’s now a regular fill-in host on sports talk WSCR “The Score.” He begins his work with the station hosting the evening show this week. Also, WSCR promotes Chris Tannehill to senior audio producer…..Federal Communications Commission chairwoman Jessica Rosenworcel and National Association of Broadcasters president and CEO Curtis LeGeyt will participate in a fireside chat on the NAB Show on April 25 in Las Vegas. LeGeyt says, “In today’s hyper-competitive media landscape, a regulatory framework that allows local radio and television stations to evolve, adapt and better serve their audiences is of vital importance. Broadcasters look forward to hearing from chairwoman Rosenworcel about her role as the head of a critical agency and her outlook on the future of our industry.”

 

Russia-Ukraine War, the Economy/Inflation, Midterms/Trump & the GOP, Hunter Biden Investigation, January 6 Committee/Greene Challenge, Macron-Le Pen Race, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Russia’s continuing invasion of Ukraine and the U.S.’s reaction to the war; the state of the U.S. economy, including high gas and food prices; the November midterm elections and Donald Trump’s influence over the GOP; the ongoing DOJ investigation into Hunter Biden’s international business ventures; the January 6 committee’s investigation into the Capitol assault and a challenge to Marjorie Taylor Greene’s candidacy for re-election based on allegations she encouraged the January 6 attack; the race for France’s presidency between liberal Emmanuel Macron and conservative Marine Le Pen; concerns about a new wave of COVID in the U.S. as China continues harsh lockdowns; and Elon Musk declines to take a seat on Twitter’s board after acquiring a 9% stake in the company were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, April 4, 2022

Larry Elder Exits Salem Radio Network Talk Show. Longtime Salem Radio Network personality Larry Elder exits his role as host of his eponymous nationally syndicated talk program, effective immediately. Salem Media Group says that Elder has decided to move on from the Salem Radio Network after a six-year run hosting the 6:00 pm to 9:00 pm ET program and that it expects to announce a replacement for Elder in this slot very soon. Salem SVP of spoken word Phil Boyce says, “Larry is an icon as a radio talk show host and is a powerful voice as a leading black conservative, and we wish him all the best in his future endeavors. I hope there will be future opportunities for us to work together.” Boyce adds that this was “completely, 100% Larry’s decision.” Salem continues to be a major platform for Elder’s documentaries like Uncle Tom, released two years ago, and will be providing a platform for the sequel, Uncle Tom 2, coming out in a few months. SalemNow.Com will be hosting that movie, as it did in the past. During Elder’s three-month hiatus to run for governor California in the recall election of Gavin Newsom, Orlando-based personality Carl Jackson hosted Elder’s program. Jackson will resume hosting the show for the foreseeable future. Jackson says, “It was an honor for me to sit in Larry’s chair last summer for a few months, and it will be another honor to continue his tradition on the radio now.”

 

Monday Memo: Good News. Consultant Holland Cooke reckons that “pandemic/inflation/Ukraine-weary listeners NEED some” and, in his view, “many syndicated shows earn news/talk radio a reputation for negativity” which local content can balance, “something listeners will appreciate, and advertisers will notice.” In this week’s column, HC links to video examples that illustrate. Read more here.

 

Pending Business: The Talk Radio Metaverse. Radio sales pro Steve Lapa asks you to imagine a political debate game in the metaverse in which “players pick political parties, moderators, topics, questions, debaters, venue and media coverage.” Now imagine this town hall debate in the metaverse will include advertisers and sponsors. He says, “The gaming wizards are a new generation more comfortable with commercial integration and the flexibility of working towards content that is profitable at all levels. There is a lot to be learned here. If you can open your thinking to the future, you could be in for a fun and energetic exchange in your next sales meeting.” Read more here.

 

Andrea Darlas to Host Arts & Entertainment Podcast for WLS-AM, Chicago. Chicago media personality Andrea Darlas is hosting a new podcast for Cumulus Media’s news/talk WLS-AM called “Show and Tell with Andrea Darlas.” The weekly local arts and entertainment podcast will showcase the hottest cultural experiences in the Chicago area, including new plays, musicals, museum exhibits and more. Darlas is currently senior director of constituent engagement for the University of Illinois, Urbana-Champaign, based at the Illini Center in Chicago. She was a news anchor and reporter at WGN Radio for more than 22 years and a news reporter and weekend break/features reporter for WGN-TV for 10 years. She currently is a regular contributor to WGN-AM, WLS-AM, WCPT-AM, WCIU-TV, and the nationally syndicated home improvement TV show “House Smarts,” as well as other radio and TV shows/programs across Chicago. Cumulus Media says this new podcast will present “Chicago arts and entertainment news and information at its best, curated by one of the most trusted and well-known media figures in Chicagoland. Each week, listeners get a backstage pass to every experience and show Darlas covers, with insights and information typically reserved for arts and entertainment insiders. Darlas will interview actors and actresses, curators and docents, organizers and artists, producers, directors, stars – and everyone in between. Darlas comments, “I am so excited to bring my love for theatre, musicals, museums, arts and culture – and all things Chicago – to the legendary Big 89! I want the WLS listeners to have their very own immersive ‘backstage pass’ to the arts and entertainment community – in the greatest city in the world!”

 

 

Bill O’Reilly Appears at Live Event for Affiliate WLS-AM, Chicago. Nationally syndicated talk radio personality Bill O’Reilly – whose program “The Bill O’Reilly Update” is syndicated by Key Networks – appeared at the Genesee Theatre in suburban Waukegan, Illinois on March 31 for a live Q&A event produced by affiliate WLS-AM, Chicago. Pictured above at the event are (from l-r): Dennis Green, COO, Key Networks; Jeff Hill, director of sales, Cumulus Media Chicago; O’Reilly; Marv Nyren, vice president/market manager, Cumulus Chicago;  Stephanie Tichenor, program director, WLS-AM; and Bruce St. James, morning host, WLS-AM.

 

Midday Shows Flip at WMVP-AM, Chicago. Windy City media writer Robert Feder reports that sports talk WMVP-AM “ESPN 1000” is flipping its midday programs, effective today. The Good Karma Brands station is moving “Carmen & Jurko” – Carmen DeFalco and John “Jurko” Jurkovic to the 12:00 noon to 2:00 pm slot and the station will air Mike Greenberg’s ESPN Radio program “Greeny” from 10:00 am to 12:00 noon. WMVP program director Danny Zederman says, “We are very excited for the future and the new station lineup.”

 

Russia-Ukraine War, Hunter Biden Investigation, COVID-19, Gas Prices/Inflation, January 6 Committee, Deadly Sacramento Shooting, Jackson Confirmation Vote, and the Grammys Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine and accusations of war crimes against Vladimir Putin’s military; the Department of Justice’s ongoing investigation into Hunter Biden’s international business ventures; relaxing mandates across the U.S. and concerns about new sub-variants sparking a new wave of cases; the still-high price of gas at the pump and the high cost of consumer retail goods; the January 6 committee’s recent testimony from Jared Kushner; the shooting in Sacramento that left six dead and 12 wounded and precipitated calls for gun control from President Joe Biden; this week’s confirmation vote for Supreme Court nominee Ketanji Brown Jackson; and Sunday evening’s Grammy Awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, March 28, 2022

Monday Memo: Is Your Show the Dog? Or the Tail? “Spoiler Alert: Both!” consultant Holland Cooke reckons. As radio faces new audio competitors, HC follows up last week’s column “Weekend Warriors: Renegotiate” by outlining tactics that make ask-the-expert hosts sound popular and preeminent and leverage on-air shows to the digital on-demand platform listeners and advertisers increasingly favor. Read more here.

 

Pending Business: Marketing Madness. Radio sales pro Steve Lapa writes in today’s column about the innovation that’s taken place in the static advertising realm – bus shelters and taxi tops, for example. He says that talk radio also has the ability to create innovative marketing opportunities for clients within its own technological parameters. In fact, it’s crucial to competing. “Developing and presenting unique, cutting-edge sales and marketing solutions is a relationship builder that can cement a long-term bond,” he says. Read more here.

 

Beasley Media Group Names Kevin Rich VP of Operations. Radio executive Kevin Rich joins Beasley Media Group as vice president of operations, effective April 18, 2022. Rich was most recently market president and chief revenue and content officer at Townsquare Media’s Albany operations in which he was responsible for overseeing and managing the market with a focus on generating revenue across the company’s media and entertainment platforms. In his new role with Beasley, Rich will work closely with company president Bruce Beasley, chief operating officer Brian Beasley and vice president of operations Brad Beasley in overseeing the day-to-day business of the company’s 62 radio stations and multiple platforms. Company CEO Caroline Beasley says, “It’s an absolute privilege to welcome Kevin into our Beasley Media Group family. His credentials and leadership skills are the perfect fit with our organization. We look forward to Kevin sharing his outstanding strategic skill set, especially on the digital side of the business, with our teams across the organization.” Rich comments, “I am thrilled to join the Beasley Media family at a pivotal moment in the company’s growth. This is an exciting time for our industry, and I am honored to be joining such a talented team as we continue to deliver the very best content, provide comprehensive solutions to advertisers, and strengthen our market presence in the communities we serve.”

 

Detroit News Radio Pro Ken Rogulski Joins WHMI-FM, Howell as News Director. Radio news pro Ken Rogulski is named news director and morning drive news anchor at Krol Communications’ full-service/classic hits WHMI-FM, Howell, Michigan. Rogulski has held down a number of assignments at WJR-AM, Detroit for almost two decades including newscaster, street reporter, fill-in talk show host for the late Frank Beckmann, and performing his live annual broadcast from the policy conference on Mackinac Island. He is recipient of numerous awards from the Michigan Association of Broadcasters, The Associated Press and The Society of Professional Journalists as well as having been a correspondent for ABC News and Westwood One News. Rogulski will lead the news staff that includes Jessica Mathews, Mike Kruzman, and Tom Tolen.

 

WLW, Cincinnati Celebrates 100 Years. The iHeartMedia station that was once a 500,000-watt signal dubbed “The Nation’s Station” celebrated its 100th birthday on March 23. WLW, Cincinnati is one of a number of heritage stations that launched in 1922. iHeartMedia’s WGY, Albany also celebrated its 100th this year. “Radio’s Best Friend” Art Vuolo has two WLW videos that TALKERS readers may find interesting. The first is from a WLW Radio reunion produced in March of 2020 by Vuolo and current Nexstar Media executive Sean Compton. The second is a tour of the station’s transmitter with Randy Michaels produced on December 9, 1985.

 

WWL, New Orleans to Commemorate 100th Year of Broadcasting. As NOLA.com reports, New Orleans news/talk WWL-AM is celebrating the 100th anniversary of its first broadcast on March 31, 1922. WWL was the first station to serve the lower Mississippi River valley. The NOLA piece notes that “WWL was an outgrowth of physics experiments and wireless radio classes offered at Loyola University as early as 1907. On March 31, 1922, WWL’s first broadcast from Loyola’s Marquette Hall consisted of an on-air fundraising appeal from Father Edward Cummings, S.J., Loyola University’s president, followed by someone playing a few songs on an upright piano.” Loyola operated the station until 1989 when it sold the station and its sister WLMG-FM to Keymarket Communications.

 

TALKERS News Notes. A partnership between iHeartMedia and Collab Inc will result in the creation of Curativity, LLC, a new podcast studio publishing creator-centric shows with Collab’s top talent, as well as the debut a new slate of family shows. The Curativity kids slate will kick off with three shows featuring popular kids Collab talent Mr. Jim, including a new weekly series, “Spyology Squad,” set to launch April 4. In addition, the kids’ programs, “Kids Animal Stories,” and “Kids Short Stories,” will join the slate…..Milwaukee Board of School Directors-owned triple A WYMS-FM, Milwaukee “88Nine Radio Milwaukee” expands its flagship “Community Stories” program into a full-length weekly podcast called, “Uniquely Milwaukee.” The podcast launch is part of Radio Milwaukee’s 15th birthday celebration this year, growing a program that has been a part of its mission-driven offerings since 2007. The first episode of “Uniquely Milwaukee” centers on bodegas in the city. Station director of content Nate Imig says, “‘Community Stories’ are a beloved part of Radio Milwaukee. By expanding this content into a weekly thematic podcast, ‘Uniquely Milwaukee’ will greatly increase the amount of stories we’re able to share with listeners.”

 

Ukraine Song Getting Airplay, Garnering Downloads. A song penned by Streamline Publishing chairman and CEO Eric Rhoads is getting airplay on radio stations in the U.S. and has also been one of the most downloaded songs the past couple of weeks. Rhoads, whose company publishes radio trades Radio Ink and RBR-TVBR, says he decided “we needed a ‘we are the world’ kind of anthem. I wrote a title called, ‘Tears for Ukraine,’ and some lyrics. I then went to Billy Craig, he co-wrote with me and produced it.” You can hear the song here.

 

Russia-Ukraine War, Biden at NATO, COVID-19, Gas Prices/Inflation, Brown Confirmation Hearings, Ginni Thomas and January 6, Midterms and Trump & the GOP, and the Oscars Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine; President Joe Biden calls for Vladimir Putin to be removed from power at NATO conference; concerns about the Omicron BA.2 variant that’s rampant in the U.K. and parts of Asia; Americans’ frustration over high gas prices and the high cost of consumer retail goods; the aftermath of the confirmation hearings for Supreme Court nominee Katanji Jackson Brown; the January 6 committee’s investigation and texts between Supreme Court Justice Clarence Thomas’ wife Ginni and Trump chief of staff Mark Meadows in which she appears to urge him to overturn the 2020 election results; the battle for control of congress in November’s midterm elections and speculation about Donald Trump’s potential 2024 run; and Sunday night’s Oscars telecast were some of the most-talked-about stories on news/talk radio over the weekend, according to research from TALKERS magazine.

Sales

Pending Business: Marketing Madness

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Have you noticed the marketing driving the madness this March? The marketing machine seems to be present everywhere — especially the sports book marketing. It’s reinventing how marketers use some old school media.

Last time we noticed, our friends in the bus shelter business simply painted bus bench backs or posted large signage in the bus shelters. This static advertising supported branding, location-based ads, and in the case of the old school bus bench, catchy phrase, logo or headshot and phone number.

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