Industry News

iHeartMedia Promotes Licata to CEO of Multiplatform Group

Ann Marie Licata rises to CEO of the iHeartMedia Multiplatform Group, the largest of the company’s three operating segments. Licata was previously president of markets group & sales operations. The company’s other two operating segments will continue to be led by Conal Byrne, CEO of the Digital Audio Group, and Mark Gray, CEO of the Audio and Media Services Group. The Multiplatform Group includes the iHeartMedia imgMarkets Group, including the radio stations, the iHeart live events and sponsorships; the radio networks businesses, including Premiere and TTWN; the Enterprise Business Development Group; and data targeting and attribution products for broadcast radio. iHeartMedia chairman and CEO Bob Pittman states, “We couldn’t be more pleased that Ann Marie will be leading the growth and innovation efforts for our company’s largest segment. In addition to helping businesses and brands grow effectively and efficiently, the Multiplatform Group has been an important engine to develop our own important new businesses – including podcasting and the iHeartRadio digital service – as well as our iconic live music events and awards shows. We look forward to the additional growth that will come as we move broadcast radio into the digital buying world through our data services and programmatic platforms.” The company also announced that Bernie Weiss will be promoted to president of the Markets Group. Weiss will oversee the operations of the company’s 160 markets. Weiss was previously COO of the iHeartMedia Markets Group.