New Syndicated Radio Programming Initiative Launches
Maryland Media One announces the launch of Seaboard Networks, a new radio programming and syndication company offering 24/7 turnkey radio formats and syndicated programming to stations nationwide. The company says this initiative involves developing and distributing both
music-driven and spoken-word programming. Maryland Media One CEO Steve Clendenin says, “The landscape of radio programming is changing. We’re here to partner with stations to develop and distribute top-tier music and spoken-word formats and content. Our goal is to help stations grow with compelling programming that is affordable, easy to implement, and designed for today’s radio and streaming environment.” Among the first offerings available through Seaboard Networks is the Outdoor Radio Network, a full-time programming format built around hunting, fishing, conservation, and outdoor lifestyle content.
audience over indexes for a slew of major purchase categories.” Some of the key findings in the study include: 1) The number of sports-formatted AM/FM radio stations has grown +14% over the last decade, while revenue shares increased +38%; 2) According to Nielsen, the sports format ranks an astonishing number one in streaming shares among 25-54s and 18-34s, while in-car listening is the dominant location of listening among over-the-air sports AM/FM radio listeners; 3) Advertising on sports AM/FM radio is more effective than TV sports because the AM/FM radio audience is far more attentive and sports engaged; and 4) Ranked third in income of twenty-four AM/FM radio formats, the sports format has seen household incomes grow 17% since 2020.