Monday Memo: Summer! Bummer? Opportunities.
By Holland Cooke
Consultant
“Fewer than half of Americans plan to travel this Summer,” according to a Bankrate survey, and “cost is a major concern.”
— Just 46% plan to travel, 38% domestically and 15% internationally (with some overlap between the two).
— 65% of non-travelers cite a lack of interest in traveling currently. “Not being able to take time off work and travel being too much of a hassle both came in at 16%.”
— “The expense of everyday life tops the reasons people can’t afford to travel.”
— “15% of respondents said they were worried about flight safety. That comes on the heels of several high-profile aviation incidents in the United States.”
This isn’t bad news. It’s an open door.
Programming/Promotion ideas:
— Local Day Trips vignettes (within 90-minute drive)
— Grilling tips (local chef? listener suggestions?)
— Weekend activities/events calendar
— Near the water? “Shorecast”
— Online Staycation Directory
— Listener photos (garden, patio, pool, grill-N-chill)
Any/all-of-the-above are sponsorable. Prospects:
— Outdoor furniture retailers
— Home improvement stores (paint, decking, lighting)
— Grill/smoker shops & barbecue supply
— Pest control services
— HVAC (air conditioner tune-ups)
— Pool and hot tub installers, maintenance
— Gazebo/screenhouse/awning installers
— Water parks/mini golf/drive-in movies
— Ice cream stands, craft breweries
PS: Tomorrow’s bumpers:
“Ode to Billie Joe” by Bobbie Gentry, and “Desiree” by Neil Diamond. Both begin “It was the third of June…”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
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