Newsmax says that its surge in the Nielsen cable TV ratings continued through July registering “large weekday ratings boosts year over year, and FOX News continues to see significant declines. The July ratings book found Newsmax registered an impressive 88% percent jump in prime time, among all viewers, year over year. Nielsen also reported Newsmax witnessed 62% in total day and 56% in day-time ratings Monday through Friday.” Newsmax CEO Christopher Ruddy states, “It’s clear millions of Americans have made the switch to Newsmax, and they like what they see. They also like our powerhouse lineup starting with Greta Van Susteren every night at 6:00 pm Eastern.”
Two months after the controversial exit of prime time star Tucker Carlson from the FOX News Channel lineup, the cable news/talk channel announces its new prime time schedule that takes effect on July 17. Taking over the 8:00 pm ET hour formerly held by Carlson is Jesse Watters, who moves from the 7:00 pm hour. Laura Ingraham’s program moves from 10:00 pm to the 7:00 pm hour, and Greg Gutfeld’s show moves from 11:00 pm to 10:00 pm. Sean Hannity stays in the 9:00 pm slot, and “FOX News @ Night” with Trace Gallagher slides up one hour to start at 11:00 pm. FOX News Media CEO Suzanne Scott says, “FOX News Channel has been America’s destination for news and analysis for more than 21 years and we are thrilled to debut a new lineup. The unique perspectives of Laura Ingraham, Jesse Watters, Sean Hannity, and Greg Gutfeld will ensure our viewers have access to unrivaled coverage from our best-in-class team for years to come.”
The Drudge Report posts a story that says a major re-tooling of FOX News Channel’s prime-time programming is about to change. The report says current 9:00 pm ET host Sean Hannity will move to the 8:00 pm slot formerly held by Tucker Carlson, while hinting that current 10:00 pm host Laura Ingraham will exit as FNC moves Jesse Watters (currently the 7:00 pm host) and Greg Gutfeld (currently the 11:00 pm host) into prime-time slots. However, relative to this, FOX News reportedly told Mediaite the following: “No decision has been made on a new prime-time lineup and there are multiple scenarios under consideration.” The Drudge piece also makes note of the recent ratings: “MSNBC on Monday beat FOX News in prime time in both total viewers and in the key 25-54 age demographic favored by advertisers. Rachel Maddow beat Hannity at 9:00 pm on Monday and helped boost MSNBC to 1.86 million average prime-time viewers and 188,000 prime-time demo viewers. FOX came in a close second with 1.72 million prime-time viewers and 174,000 prime-time demo viewers.” Read the Drudge story here.
Newsmax reveals that, according to Nielsen ratings for Friday, May 12, Newsmax TV was the third-highest rated cable news channel in prime time, beating CNN in every hour of prime time. Newsmax notes that the 8:00 pm ET show “Eric Bolling The Balance” won the hour with 467,000 impressions, beating CNN’s “Anderson Cooper 360” with 447,000. The new 9:00 pm ET show “Chris Plante The Right Squad” pulled an audience of 325,000 impressions, defeating CNN’s “Whole Story” with 293,000. And at 10:00 pm ET “Greg Kelly Reports” took first place with 278,000 viewers, compared to Chris Wallace giving CNN an audience of just 263,000. Newsmax CEO Christopher Ruddy says, “Newsmax has witnessed a consistent, positive trend for weeks and we are looking forward to enormous interest in the network as we draw closer to the GOP primaries and ’24 election.”