Tag: Portable People Meter

Ratings Takeaways

Has All-News Taken A “Holiday?”

By TALKERS | by TALKERS

By Mike Kinosian
TALKERS magazine
Managing Editor

imEver since Arbitron (now Nielsen Audio) instituted the Portable People Meter as ratings currency in 2007, the “Holiday” ratings period has been a veritable goldmine for stations employing the wall-to-wall Christmas music programming strategy.

Adult contemporary comprises the overwhelming majority of those outlets.

Usually substantial, however, is the negative impact on many other formats in “Holiday” sweeps.

With that in mind, let’s review how all-news stations have performed in the last four “Holiday” survey periods.

The 2020 presidential election was held on November 3, thus exactly one month prior to the start of that year’s “Holiday” sweep (December 3). It should additionally be remembered that the COVID pandemic was roughly entering its tenth month. Eerily, the final day of that survey period was January 6, 2021, the day of domestic terrorism/insurrection at the U.S. Capitol.

Over the course of the “Holiday” 2023 ratings period (December 7, 2023 – January 3, 2024), all-news operations again battled for listenership in the ongoing annual all-Christmas music environment. Ostensibly working in their favor, however, was that the 2024 presidential campaign was waging and the previous president was embroiled in a record number of legal cases/charges/indictments.

The following chart summarizes ratings performances of all-news stations in the four most recent “Holiday” sweeps.

                                                                 2020       2021       2022       2023

“Holiday” 6+ Share                                       3.70        3.32        3.50        2.88

December – “Holiday” Increase                       35%        40%        30%        5%

December – “Holiday” Decrease                      50%        50%        65%        85%

December – “Holiday” Flat                             15%        10%        5%          10%

Average December – “Holiday” Increase           +.31        +.22        +.28        +.40

Average December – “Holiday” Decrease          -.68         -.21         -.29         -.40

“Holiday” 6+ Market Rank                             #10.40    #12.15     #10.55     #13.20

  • The typical (6+) high-water mark logged by an all-news facility was 2020’s 70, more than eight-tenths of a share better than 2023’s 2.88
  • Four of ten (40%) all-news stations improved December 2021 – “Holiday” 2021 (6+)
  • On the other hand, 85% of these formatted stations witnessed (6+) December 2023 – “Holiday” 2023 erosion
  • Note the virtual identical average increases/average decreases for all-news outlets in the last three “Holiday” sweeps
  • It was customary for an all-news facility to rank tenth in “Holiday” 2020 (#10.40), but thirteenthin “Holiday” 2023 (#13.20)

“Holiday” 2023 6+ Share (Highest to Lowest)

WTOP & WTLP, Washington            6.3

KCBS-AM & KFRC, San Francisco    5.7

WBBM-AM & WCFS, Chicago          4.9

KYW, Philadelphia                         4.7

WBZ-AM, Boston                          4.7

KCBS-AM & KFRC, San Jose           4.5

WWJ, Detroit                                4.3

WINS-FM, New York                      3.9

WINS-FM, Long Island                   3.3

KNX-FM, Los Angeles                     2.5

WCBS-AM, Long Island                  2.5

KNWN, Seattle                              2.3

WINS-FM, Middlesex                      1.8

WCBS-AM, New York                     1.6

KRLD-AM, Dallas                          1.4

WTOP & WTLP, Baltimore               1.0

WCBS-AM, Middlesex                     1.0

WDCH, Baltimore                          .8

WRAL-HD3, Raleigh                       .2

WNOH, Norfolk                             .2

“Holiday” 2023 6+ Fluctuation from December 2023

WCBS-AM, Long Island                  2.5   +.4

WWJ, Detroit                                4.3   Flat

WDCH, Baltimore                          .8     Flat

KCBS-AM & KFRC, San Jose           4.5   -1.2

WINS-FM, Long Island                   3.3   -1.1

KCBS-AM & KFRC, San Francisco    5.7   -.7

WTOP & WTLP, Washington            6.3   -.6

KYW, Philadelphia                         4.7   -.5

KRLD-AM, Dallas                          1.4   -.4

WBZ-AM, Boston                          4.7   -.4

WBBM-AM & WCFS, Chicago          4.9   -.3

KNWN, Seattle                              2.3   -.3

WCBS-AM, Middlesex                     1.0   -.3

WINS-FM, New York                      3.9   -.2

KNX-FM, Los Angeles                     2.5   -.2

WINS-FM, Middlesex                      1.8   -.2

WCBS-AM, New York                     1.6   -.1

WTOP & WTLP, Baltimore               1.0   -.1

WRAL-HD3, Raleigh                       .2     -.1

WNOH, Norfolk                             .2     -.1

  • WCBS-AM’s four-tenths uptick in Long Island represents the only all-news December 2023 – “Holiday” 2023 increase (6+).

“Holiday” 2023 By Market Rank  

KCBS-AM & KFRC, San Francisco    5.7   #3

WBBM-AM & WCFS, Chicago          4.9   #4

WTOP & WTLP, Washington            6.3   #4

KCBS-AM & KFRC, San Jose           4.5   #4

WBZ-AM, Boston                          4.7   #5

KYW, Philadelphia                         4.7   #6

WINS-FM, New York                      3.9   #9

WWJ, Detroit                                4.3   #9

WINS-FM, Long Island                   3.3   #9

KNX-FM, Los Angeles                     2.5   #12

WCBS-AM, Long Island                  2.5   #12

WINS-FM, Middlesex                      1.8   #13

WCBS-AM, Middlesex                     1.0   #18

WCBS-AM, New York                     1.6   #19

KNWN, Seattle                              2.3   #20

WTOP & WTLP, Baltimore               1.0   #20

WDCH, Baltimore                          .8     #22

WRAL-HD3, Raleigh                       .2     #24

WNOH, Norfolk                             .2     #24

KRLD-AM, Dallas                          1.4   #27

  • Forty-five percent (45%) of all-news stations ranked in the top ten (“Holiday” 2023, 6+).

“Holiday” 2022 6+ Share (Highest to Lowest)

WTOP & WTLP, Washington            7.8

KCBS-AM & KFRC, San Jose           7.0

KCBS-AM & KFRC, San Francisco    6.7

KYW, Philadelphia                         6.2

KNWN, Seattle                              5.5

WBBM-AM & WCFS, Chicago          4.8

WBZ-AM, Boston                          4.8

WINS-FM, New York                      4.6

WWJ, Detroit                                4.5

WCBS-AM, Long Island                  3.8

WINS-FM, Long Island                    3.0

KNX-FM, Los Angeles                     2.5

KRLD-AM, Dallas                          2.2

WCBS-AM, New York                     2.0

WINS-FM, Middlesex                      1.7

WCBS-AM, Middlesex                     1.2

WNOH, Norfolk                             .8

WDCH, Baltimore                          .6

WRAL-HD3, Raleigh                       .2

WYTS, Columbus                          .1

“Holiday” 2022 6+ Fluctuation from December 2022

WINS-FM, New York                      4.6   +.4

KYW, Philadelphia                         6.2   +.4

WCBS-AM, Long Island                  3.8   +.4

KNWN, Seattle                              5.5   +.3

WBZ-AM, Boston                          4.8   +.1

WINS-FM, Long Island                   3.0   +.1

WYTS, Columbus                          .1     Flat

WTOP & WTLP, Washington            7.8   -.8

KCBS-AM & KFRC, San Francisco    6.7   -.7

WNOH, Norfolk                             .8     -.7

KNX-FM, Los Angeles                     2.5   -.4

KRLD-AM, Dallas                          2.2   -.3

WCBS-AM, New York                     2.0   -.2

WBBM-AM & WCFS, Chicago          4.8   -.1

WWJ, Detroit                                4.5   -.1

WDCH, Baltimore                          .6     -.1

WRAL-HD3, Raleigh                       .2     -.1

KCBS-AM & KFRC, San Jose           7.0   -.1

WINS-FM, Middlesex                      1.7   -.1

WCBS-AM, Middlesex                     1.2   -.1

“Holiday” 2022 By Market Rank  

KCBS-AM & KFRC, San Francisco    6.7   #2

KCBS-AM & KFRC, San Jose           7.0   #2

WTOP & WTLP, Washington            7.8   #3

KYW, Philadelphia                         6.2   #3

KNWN, Seattle                              5.5   #3

WBBM-AM & WCFS, Chicago          4.8   #4

WINS-FM, New York                      4.6   #5

WBZ-AM, Boston                          4.8   #6

WWJ, Detroit                                4.5   #7

WCBS-AM, Long Island                  3.8   #7

WINS-FM, Long Island                   3.0   #10

KNX-FM, Los Angeles                     2.5   #12

WINS-FM, Middlesex                      1.7   #14

WRAL-HD3, Raleigh                       .2     #16

WCBS-AM, New York                     2.0   #17

WCBS-AM, Middlesex                     1.2   #18

KRLD-AM, Dallas                          2.2   #20

WDCH, Baltimore                          .6     #20

WNOH, Norfolk                             .8     #20

WYTS, Columbus                          .1     #22

  • One of every two (50%) all-news facilities finished in the top ten (“Holiday” 2022, 6+).

“Holiday” 2021 6+ Share (Highest to Lowest)

KCBS-AM & KFRC, San Francisco    6.7

WBZ-AM, Boston                          6.5

WTOP & WTLP, Washington            6.4

WBBM-AM & WCFS, Chicago          5.6

KNWN, Seattle                              5.5

KCBS-AM & KFRC, San Jose           5.4

WWJ, Detroit                                5.0

KYW, Philadelphia                         4.7

WINS, New York                            4.4

WCBS-AM, Long Island                  3.1

KNX-FM, Los Angeles                     2.8

WINS, Long Island                         2.7

WCBS-AM, New York                     2.6

KRLD-AM, Dallas                          1.6

WCBS-AM, Middlesex                     1.6

WINS, Middlesex                           1.1

WNOH, Norfolk                             .4

WDCH, Baltimore                          .1

WMMS-HD2, Cleveland                  .1

WYTS, Columbus                          .1

“Holiday” 2021 6+ Fluctuation from December 2021

WINS, New York                            4.4   +.6

WCBS-AM, New York                     2.6   +.4

KNX-FM, Los Angeles                     2.8   +.2

KNWN, Seattle                              5.5   +.2

KYW, Philadelphia                         4.7   +.1

WINS, Middlesex                           1.1   +.1

WCBS-AM, Middlesex                     1.6   +.1

WNOH, Norfolk                             .4     +.1

KCBS-AM & KFRC, San Francisco    6.7   Flat

WYTS, Columbus                          .1     Flat

WTOP & WTLP, Washington            6.4   -.4

WBZ-AM, Boston                          6.5   -.4

KRLD-AM, Dallas                          1.6   -.3

WCBS-AM, Long Island                  3.1   -.2

WDCH, Baltimore                          .1     -.2

KCBS-AM & KFRC, San Jose           5.4   -.2

WBBM-AM & WCFS, Chicago          5.6   -.1

WWJ, Detroit                                5.0   -.1

WINS, Long Island                         2.7   -.1

WMMS-HD2, Cleveland                  .1     -.1

“Holiday” 2021 By Market Rank  

WBBM-AM & WCFS, Chicago          5.6   #3

KCBS-AM & KFRC, San Francisco    6.7   #3

WBZ-AM, Boston                          6.5   #3

KNWN, Seattle                              5.5   #3

WTOP & WTLP, Washington            6.4   #4

WWJ, Detroit                                5.0   #4

KCBS-AM & KFRC, San Jose           5.4   #4

WINS, New York                            4.4   #5

KYW, Philadelphia                         4.7   #6

WCBS-AM, Long Island                  3.1   #8

KNX-FM, Los Angeles                     2.8   #11

WCBS-AM, New York                     2.6   #13

WINS, Long Island                         2.7   #13

WCBS-AM, Middlesex                     1.6   #19

WMMS-HD2, Cleveland                  .1     #21

WYTS, Columbus                          .1     #20

WNOH, Norfolk                             .4     #22

WINS, Middlesex                           1.1   #23

KRLD-AM, Dallas                          1.6   #26

WDCH, Baltimore                          .1     #32

  • Mirroring what happened in “Holiday” 2022, half the all-news facilities placed in the top ten (“Holiday” 2021, 6+).

“Holiday” 2020 6+ Share (Highest to Lowest)

KCBS-AM & KFRC, San Francisco    8.1

WTOP & WTLP, Washington            8.1

WBBM-AM & WCFS, Chicago          6.8

WBZ-AM, Boston                          6.5

KCBS-AM & KFRC, San Jose           5.6

KYW, Philadelphia                         5.4

KOMO, Seattle                              4.6

WWJ, Detroit                                4.5

WINS, New York                            3.6

KNX, Los Angeles                          3.2

WCBS-AM, Long Island                  2.9

WCBS-AM, New York                     2.7

WINS, Long Island                         2.6

WCBS-AM, Middlesex                     2.4

WBZ-AM, Providence                       1.4

KRLD-AM, Dallas                           1.3

WINS, Middlesex                            1.2

WNOH, Norfolk                             1.2

WDCH, Baltimore                          0.8

WMMS-HD2, Cleveland                  0.1

“Holiday” 2020 6+ Fluctuation from December 2020

KYW, Philadelphia                         5.4   +.5

WBZ-AM, Providence                       1.4   +.4

WINS, New York                            3.6   +.3

WCBS-AM, Middlesex                     2.4   +.3

WNOH, Norfolk                             1.2   +.3

WCBS-AM, New York                     2.7   +.2

WINS, Middlesex                           1.2   +.2

WBBM-AM & WCFS, Chicago          6.8   Flat

KRLD-AM, Dallas                          1.3   Flat

WMMS-HD2, Cleveland                  0.1   Flat

WTOP & WTLP, Washington            8.1   -1.6

KCBS-AM & KFRC, San Jose           5.6   -1.4

KCBS-AM & KFRC, San Francisco    8.1   -1.0

KOMO, Seattle                              4.6   -.7

WCBS-AM, Long Island                  2.9   -.7

WWJ, Detroit                                4.5   -.6

WBZ-AM, Boston                          6.5   -.3

WINS, Long Island                         2.6   -.3

KNX, Los Angeles                          3.2   -.1

WDCH, Baltimore                          0.8   -.1

“Holiday” 2020 By Market Rank  

WBZ-AM, Boston                          6.5   #2

WBBM-AM & WCFS, Chicago          6.8   #3

KCBS-AM & KFRC, San Francisco    8.1   #3

WTOP & WTLP, Washington            8.1   #3

KCBS-AM & KFRC, San Jose           5.6   #4

KYW, Philadelphia                         5.4   #5

KOMO, Seattle                              4.6   #6

WWJ, Detroit                                4.5   #6

WINS, New York                            3.6   #7

KNX, Los Angeles                          3.2   #9

WCBS-AM, New York                     2.7   #12

WCBS-AM, Long Island                  2.9   #12

WNOH, Norfolk                             1.2   #12

WINS, Long Island                         2.6   #13

WBZ-AM, Providence                       1.4   #13

WCBS-AM, Middlesex                     2.4   #14

WMMS-HD2, Cleveland                  0.1   #17

WDCH, Baltimore                          0.8   #21

WINS, Middlesex                           1.2   #22

KRLD-AM, Dallas                          1.3   #24

All-News Composite Arranged By Market Rank    

                                                  “Hol” 2020     “Hol” 2021     “Hol” 2022     “Hol” 2023

WINS-FM, New York                      3.6   #7           4.4   #5           4.6   #5           3.9   #9

WCBS-AM, New York                     2.7   #12         2.6   #13         2.0   #17         1.6   #19

KNX-FM, Los Angeles                     3.2   #9           2.8   #11         2.5   #12         2.5   #12

WBBM-AM & WCFS, Chicago          6.8   #3           5.6   #3           4.8   #4           4.9   #4

KCBS-AM & KFRC, San Francisco    8.1   #3           6.7   #3           6.7   #2           5.7   #3

KRLD-AM, Dallas                          1.3   #24         1.6   #26         2.2   #20         1.4   #27

WTOP & WTLP, Washington            8.1   #3           6.4   #4           7.8   #3           6.3   #4

KYW, Philadelphia                         5.4   #5           4.7   #6           6.2   #3           4.7   #6

WBZ-AM, Boston                          6.5   #2           6.5   #3           4.8   #6           4.7   #5

KNWN, Seattle                               4.6   #6           5.5   #3           5.5   #3           2.3   #20

WWJ, Detroit                                4.5   #6           5.0   #4           4.5   #7           4.3   #9

WINS-FM, Long Island                   2.6   #13         2.7   #13         3.0   #10         3.3   #9

WCBS-AM, Long Island                  2.9   #12         3.1   #8           3.8   #7           2.5   #12

WDCH, Baltimore                          .8     #21         .1     #32         .6     #20         .8     #22

WTOP & WTLP, Baltimore               DNA DNA        DNA DNA        DNA DNA        1.0   #20

WMMS-HD2, Cleveland                  .1     #17         .1     #21         DNA DNA        DNA DNA

WYTS, Columbus                          DNA DNA        .1     #20         .1     #22         DNA DNA

WRAL-HD3, Raleigh                       DNA DNA        DNA DNA        .2     #16         .2     #24

KCBS-AM & KFRC, San Jose           5.6   #4           5.4   #4           7.0   #2           4.5   #4

WINS-FM, Middlesex                      1.2   #22         1.1   #23         1.7   #14         1.8   #13

WCBS-AM, Middlesex                     2.4   #14         1.6   #19         1.2   #18         1.0   #18

WBZ-AM, Providence                       1.4   #13         DNA DNA        DNA DNA        DNA DNA

WNOH, Norfolk                             1.2   #12         .4     #22         .8     #20         .2     #24

Notes

  • WINS-AM, New York added FM simulcast WINS-FM on October 27, 2022
  • KNX-AM, Los Angeles added FM simulcast KNX-FM on December 21, 2021
  • KRLD-AM, Dallas and WBZ-AM, Boston are news – talk hybrids
  • KOMO, Seattle changed calls to KNWN on February 2, 2022
  • WDCH, Baltimore is business news
  • WMMS-HD2, Cleveland and WNOH, Norfolk are Black Information Network affiliates
  • “DNA” indicates a station “Did Not Appear” in that particular survey and/or wasn’t a Nielsen Audio subscriber in that sweep
  • All above data is based on news stations that appeared in the top twenty in at least one of the four “Holiday” survey periods noted (2020, 2021, 2022, 2023)

Contact managing editor Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

WWO: Your Audio Campaign Can Be Measured

By TALKERS | by TALKERS

This week’s blog post from the Cumulus Media | Westwood One Audio Active Group reveals data that was presented during a panel at the recent Association of National Advertisers Audio Summit. The analysis of a campaign for IT services company CDW by attribution measurement firm LeadsRx, it was determined that “while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales. You can see the whole blog post here.

Front Page News Industry News

Tuesday, April 26, 2022

By Editor | by Editor

NAB2022: Don’t Blink. “As if technology hadn’t already disrupted media consumption pre-pandemic,” consultant Holland Cooke finds broadcasters gathering in Las Vegas for the first NAB Show in three years “somewhat future-shocked, yet curious and enthused.” HC’s notes from Monday sessions point to threats and opportunities in the New Normal. Read it here.

 

WWO Blog: Nielsen Data Shows Spoken-Word AM/FM Content Accounts for 36% of American Streaming. The Westwood One Audio Active Group blog post is a “comprehensive analysis of AM/FM radio streaming” based on Q4 2021 data from Edison Research’s quarterly “Share of Ear” study. Among the key conclusions from the study are: 1) The streaming shares of spoken-word AM/FM radio stations are nearly double their over-the-air shares. Spoken-word AM/FM radio station streams (news/talk, sports, talk/personality, Spanish news/talk) represent 36% of all American streaming listening, 89% greater than the over-the-air share (19%) of spoken word stations; 2) 89% of the AM/FM radio streaming audience resides in the DMA market where they stream. Marketers can purchase time on AM/FM radio station streams with the confidence that their ads will reach consumers in that local market; 3) There is wide variation in the amount of AM/FM radio stream listening that occurs in local markets. According to Nielsen’s analysis of the February 2022 Portable People Meter data, 18.4% of all AM/FM radio listening in Philadelphia occurs via the stream compared to only 3.9% of listening in Las Vegas; and 4) AM/FM radio streaming audiences are employed, upscale, and most are 35-64. The streams of AM/FM radio stations are highly desirable to advertisers. Compared to the over-the-air AM/FM radio audience in Nielsen’s 48 Portable Meter Markets, streaming audiences are 14% more likely to be employed full time, 30% more likely to have a $75K+ household income, and 11% more likely to be aged 35-64. See the complete study results here.

 

Audacy and FOX News Audio Expand Partnership. This expansion of the relationship between Audacy and FOX News Audio includes FOX News Audio’s linear talk radio streaming content migrating to AmperWave, Audacy’s cloud-based distribution and monetization platform for live and on-demand audio streams. The expanded agreement will also make Audacy the exclusive third-party ad sales representation of FOX News Audio’s streaming inventory on the audio network’s digital properties. The new agreement gives FOX streaming capabilities, sales representation, and new capabilities for live broadcasts on its streaming services. FOX News Audio will be the first of Audacy’s affiliate partners to enable “Rewind” capabilities. Audacy VP of business development Corey Podolsky says, “Audacy knows that our industry is changing with listeners consuming more audio on streams than ever before. As a strategic partner, we are excited to lean into that industry shift with FOX News Audio to deliver new capabilities via our AmperWave streaming platform. Coupled with our ability to now offer world-class hosting and ad serving capabilities, this will take our relationship to a whole new level.” FOX News audio executive director of business development and digital audio operations William Sanchez adds, “We’re thrilled to expand our partnership with Audacy and collaborate on serving the growing needs of our listeners. We look forward to improving our audience’s experience with AmperWave’s hosting technology on our platforms.”

 

TALKERS News Notes. San Antonio news/talk outlet KTSA-AM is celebrating its 100th anniversary on May 9. As part of the celebration, the Alpha Media station has produced a video that encapsulates the 300-year history of the city that you can see here…..Sports talk WBFG-FM, Parker’s Crossroads, Tennessee – in the Jackson, Tennessee market, is now owned and operated by Dan Reaves, who acquired the station from Lexington Broadcasting. The Jackson Sun reports that the change of ownership became official on April 1. Reaves is a well-known radio personality in the region and is hosting the morning drive show. George B. hosts the afternoon drive daypart and ESPN Radio content airs the rest of the day. The station will remain an affiliate for the Tennessee Volunteer Sports Network and the Memphis Grizzlies broadcasts…..SiriusXM and I Am Athlete, the media network founded by former NFL All-Pro receiver Brandon Marshall, announce a new, expansive content deal that includes a live nightly radio show and other projects. I Am Athlete and SiriusXM will produce a new show called “I Am Athlete Tonight” that will air live from 7:00 pm to 9:00 pm ET hosted by former NFL defensive end Leger Douzable and include a case of rotating co-hosts including Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly.

 

Musk to Acquire Twitter, Russia-Ukraine War, COVID-19, January 6 Investigation, Financial Markets/Inflation, Midterms/Trump & the GOP, and Immigration Issues Among Top News/Talk Stories Yesterday (4/25). After more than a week of attempts, Elon Musk’s $54.20 per share acquisition of Twitter has been accepted prompting questions about what the new Twitter will look like; Russia’s ongoing invasion of Ukraine, its effects on the global economy, and Vladimir Putin’s other European targets; the battle over mask mandates, the dominant BA.2 variant’s spread across the U.S., and the harsh lockdowns in China; the revelations of Republican politicians’ communications before and during the January 6 Capitol attack; concerns about bearish activity on the world’s financial markets and the effects of high gas and food prices on American families; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Texas Governor Greg Abbott’s transportation of migrants to Washington, DC and U.S. immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.