Podtrac Releases September Podcast Ranker
According to data from Podtrac’s ranking of the top U.S. podcasts for September 2024 based on U.S. unique monthly audience, the top three shows remain unchanged from the August ranker: #1 is The New York
Times’ “The Daily,” followed by NPR’s “NPR News Now” at #2 and NPR’s “Up First” at #3. Some moves of note include Dan Bongino’s “The Dan Bongino Show” sliding from #4 to #5, The DailyWire’s “The Ben Shapiro Show” dipping two spots to #11, and Cumulus Podcast Network’s “The Shawn Ryan Show” rising to one spot to #12. See the complete ranker here.
The New York Times’ “The Daily” remains #1, followed by NPR’s “NPR News Now” at #2 and “Up First” at #3, with NBC News’ “Dateline NBC” at #4. Dan Bongino’s “The Dan Bongino Show” leaps four spots to the #5 rank and the DailyWire’s “The Ben Shapiro Show” jumps two spots to the #6 rank, while FOX Audio Network’s “FOX News Hourly Update” falls two places to #8. 
The New York Times’ “The Daily” at #1, NPR’s “NPR News Now” and “First Up” at #2 and #3, respectively, NBC News’ “Dateline NBC” at #4 and Wondery’s “Morbid” at #5. FOX Audio Network’s “FOX News Hourly Update” rose one spot to the #6 rank, and Cumulus Podcast Network’s “Shawn Ryan Show” moved up seven places to finish at the #13 spot. 
News Now” and “Up First” at #2 and #3 respectively. Other podcasts of note include FOX Audio Network’s “FOX News Hourly Update” rises one spot to #7; The DailyWire’s “The Ben Shapiro Show” moves up one to #8 and “The Dan Bongino Show” also climbs one spot to #9. 
moves of note for radio-related shows include FOX Audio Network’s “FOX News Hourly Update” rising four places to the #8 rank; The Daily Wire’s “The Ben Shapiro Show” falls two places to the #9 rank, and Cumulus Podcast Network’s “The Dan Bongino Show” steady at #10. 
for participating podcasts) and, while not a lot changes from last month, NPR’s “NPR News Now” took over the #1 spot from The New York Times’ “The Daily,” which falls to #2. Cumulus Podcasts Network’s “The Dan Bongino Show” rises one spot to #10, and FOX Audio Network’s “FOX News Hourly Update” climbs two places to #12. 
First” are #2 and #3, respectively, with NBC News’ “Dateline NBC” at #4. Other talk radio-related podcasts of note include The Daily Wire’s “The Ben Shapiro Show” rising two spots to #7, iHeartPodcasts’ “Stuff You Should Know” up two places to #9, and Dan Bongino’s “The Dan Bongino Show” up one spot to #11. 
while traditional podcast metrics and rankers have focused on the RSS distribution of podcasts, Podtrac’s new Global ranking also includes the viewership of podcasts on YouTube – another industry first.” The company adds, “By encompassing YouTube viewership alongside traditional metrics, the industry gains an improved framework for capturing podcast engagement across platforms and borders. It provides advertisers, agencies, and industry stakeholders with the reach and influence of the key podcast players.”
NPR holds the #2 and #3 spots with “NPR News Now” and “Up First,” respectively. Commercial radio-related podcasts finishing in the top 20 include DailyWire’s “The Ben Shapiro Show” unchanged at #9, “The Dan Bongino Show” down one spot to #12, and FOX Audio Network’s “FOX News Hourly Update” up one spot to #14. This chart reflects programs that opt in to Podtrac measurement.
New York Times’ “The Daily” at #2 and NPR’s “Up First” at #3. News/talk radio-related podcasts finishing in the top 20 include DailyWire’s “The Ben Shapiro Show,” down one place to #9, Dan Bongino’s “The Dan Bongino Show” steady at #11, and FOX Audio Network’s “The FOX News Hourly Update” up one place to #15. 
five, with The New York Times’ “The Daily” remaining in first place. NPR’s “Up First” is #2 and NBC News’ “Dateline NBC” is #3. Commercial radio-related podcasts of note in the top 20 include The Daily Wire’s “The Ben Shapiro Show” – down two spots to #8 – and Dan Bongino’s “The Dan Bongino Show” – down two spots to #11. FOX Audio Network’s “FOX News Hourly Update” slipped one place to #16.
NPR’s “Up First” taking over the #2 spot from NBC News’ “Dateline NBC,” which falls to #3. Other commercial radio-related podcasts charting in the top 20 include The Daily Wire’s “The Ben Shapiro Show” at #6, Cumulus Podcast Network’s “The Dan Bongino Show” at #9, and iHeartPodcast’s “Stuff You Should Know” at #10. The ranker is based on Unique U.S. Monthly Audience for participating podcasts.
among the top 20 as The New York Times’ “The Daily” remains ranked #1, again followed by NBC News’ “Dateline NBC” at #2 and NPR’s “Up First” at #3. Other commercial talk radio related podcasts in the top 20 include DailyWire’s “Ben Shapiro Show” steady at #7 and Dan Bongino’s “Dan Bongino Show” also steady at #11. 
remained at #9, Cumulus Podcast Network’s “The Dan Bongino Show” rose one spot to #11, and FOX Audio Network’s “FOX News Hourly Update” fell one spot to #16. Other data from Podtrac from this report includes: 1) U.S. unique monthly audience increased for all but one of the Top 20 publishers in August 2023 over July 2023; 2) The average U.S. unique monthly audience for the Top 20 publishers was up 13% month-over-month and down 3% over July 2022; 3) Total global downloads for the Top 20 publishers were up 7% month-over-month and flat year-over-year; and 4) The combined audience for the Top Sales Networks was up 15% month-over-month.
“The Daily” ranked #1 (based on unique U.S. monthly audience). NBC News’ “Dateline NBC” came in #3 and NPR’s “NPR News Now” was #4. The lone talk radio personality whose podcast landed in Podtrac’s Top 20 was Dan Bongino. His Cumulus Podcast Network show ranked #11.
According to Podtrac’s latest stats, the average U.S. “Unique Monthly Audience” for the Top 20 publishers dipped 3% month-to-month, but improved by that same percentage compared to June 2022. “Total Global Downloads” for the Top 20 publishers remained steady month-to-month; however, it declined 3% versus this time last year. The combined audience for the Top Sales Networks was up 5% month-to-month. The top ten podcasts by US Unique Monthly Audience (June 2023) are: “The Daily” (New York Times); “Dateline NBC” (NBC News); “Morbid” (Wondery); “Up First” (NPR); “NPR News Now” (NPR); “SmartLess” (Wonderly); “The Ben Shapiro Show” (Daily Wire); “Stuff You Should Know” (iHeartPodcasts); “Pardon My Take” (Barstool Sports); and “The Dan Bongino Show” (Dan Borgino). With a US “Unique Monthly Audience” of 31,625,000 (and 833 active shows), iHeartPodcasts is the top podcast publisher. It is followed by Wondery; NPR; NBC News; New York Times; Daily Wire; The Walt Disney Company; Barstool Sports; Vox Media; and PRX.
audience of 24.1 million from 214 shows, followed by NPR at #3 with a unique monthly audience of 18.9 million from 49 shows. Meanwhile, The New York Times’ “The Daily” was the #1 ranked podcast (based on unique monthly audience), followed by NBC News’ “Dateline NBC” at #2, and Wondery’s “Morbid” at #3. 
“Up First” remains ranked #3. Radio-related podcasts finishing in the top 20 according to Podtrac include: The Daily Wire’s “The Ben Shapiro Show” (#6), iHeartPodcasts’ “Stuff You Should Know” (#8), and Cumulus Podcast Network’s “The Dan Bongino Show” (#10). 
WKNR Contest Puts $30,000 Ad Campaign Up For Grabs. This marks the third consecutive year that Good Karma Brands sports talk WKNR “850 ESPN Cleveland” will give away a $30,000 WKNR advertising schedule to one local business. To qualify for “Moving Business Forward,” the establishment must be owned by a veteran, minority member, or woman. The promotion runs through this Friday (7/29) and is open to Northeast Ohio businesses incorporated and active for at least two years with annual revenue under $15 million in fiscal year 2021. Entrants must submit an under 300-word statement saying why their business deserves to win. Judging criteria will be on passion for the business; innovation during – and response to – the COVID-19 pandemic; employee loyalty; impact on business’ neighborhood/community; and overall business culture. According to Good Karma Brands Cleveland vice president/market manager Amy Crossman, “We are excited to partner with Keybank and the Cleveland Cavaliers to continue this powerful program for the local business community. We look forward to connecting our passionate sports fans with these deserving Cleveland-based businesses to help them thrive in the future.” The winner will have use of a private suite for one Cavs game at Rocket Mortgage Fieldhouse. WKNR will buy $2,500 in gift cards, divided among veteran, minority, and women-owned businesses, to be given away throughout the year.
NAB Appoints Hall to Leadership Foundation Board. Talk host/journalist/producer/author Tamron Hall is appointed to the National Association of Broadcasters’ Leadership Foundation. In addition, Hall
assumes the newly-created position of industry ambassador, where she will work with NABLF on campaigns and fundraising efforts. NAB Leadership Foundation president Michelle Duke comments, “Tamron Hall exemplifies the values of NABLF through her commitment to service, advocacy, and diversity. Her strong record of public service and leadership make her uniquely-qualified to serve as a champion for the Foundation and for broadcasting. We look forward to her partnership and working with her to make our industry better.” Hall adds, “I am so excited to help the NAB Leadership Foundation continue its mission of attracting and developing the next generation of innovative broadcast executives. More than ever, we need to ensure that the broadcast industry has a pipeline of future leaders that reflect our diverse audiences. It’s been an honor to work with the Foundation in the past; I look forward to furthering this work as a member of the Board.” As industry ambassador, Hall will help NABLF honor broadcast radio and television stations’ community service efforts through the Foundation’s annual Celebration of Service to America Awards, which she hosted two years ago.
KO’s “Countdown” Continues as an iHM Podcast. Beginning August 1, former longtime 
Hobbs To Helm MundoNow’s Óyenos Audio. Multicultural podcasting veteran Stephen Hobbs is named chief audio officer of MundoNow’s Latino podcast network, Óyenos Audio. Hobbs will oversee the development of new original scripted series and audio entertainment concepts that will focus on topics including true crime and inspirational stories. MundoNow
chief executive officer Rene Alegrias remarks, “Latinos expect smart, highly sophisticated podcasts that provide a culturally-accurate connection to their heritage. Óyenos will provide this and it will be driven by the renowned Stephen Hobbs. In the world of multicultural podcasting, Stephen’s caliber and experience is unmatched.” MundoNow chief revenue officer/partner Andrew Polsky notes, “I immediately recognized the impact this platform can make in expanding meaningful podcasting for the underserved bilingual/bicultural market. This impact will be maximized with the hiring of Stephen. I’ve worked with him before on multiple brand partnership executions. I’m excited to collaborate with him again to not only elevate Óyenos, but the offering of Latino streaming content as a whole.” Hobbs states that bilingual digital media company MundoNow, recently rebranded from Mundo Hispanico, is “exceptionally well-positioned to become a leader in multicultural podcasting. It has the audience, it has the growth strategy under superior leadership from Rene and Andrew, and it has the production capacity. My job is to create content that will have listeners on the edge of their seats, or perhaps making an emotional connection.” Hobbs co-founded reVolver Podcasts; was Univision’s vice president of podcasts and experiential; and during his three-year tenure at Spanish Broadcasting Systems launched AIRE Radio Network. MundoNow generates ten million unique visitors each month, along with 70+ million pageviews and more than a quarter-billion served ad impressions.
transitioning out of the brand/content manager role at Capitol Broadcasting [Raleigh]. The company has started the search for a new sports [talk] program director and I would encourage you to apply or help spread the word if interested in a truly great opportunity.” Simpson joined Capitol Broadcasting Raleigh two years ago to oversee sports talk WCMC “99.9 The Fan”; sports talk WCMC-HD2 “Buzz Sports Radio”; and sports talk WDNC “620 The Ticket.” The cluster also includes adult contemporary WRAL “Mix 101.5” and triple A WCLY “That Station.” … Meanwhile, in another sports talk-related Facebook post, we learn that Waterloo Media Austin flips Spanish contemporary KLZT-HD2 (1.2, #22, June 2022, 6+) to sports talk as “102.7 ESPN Austin.” In addition to ESPN programming, the on-air lineup will include: Jason Dick and CJ Morgan (from alternative cluster-mate KROX); Ed Clements (from co-owned news/talk KLBJ-AM); and Bryan Bymark (from rock cluster-mate KLBJ-FM). … 
Nashville media personality 
game programs. … 
Podtrac Releases Weekly Podcast Data. Tracking data of podcasts for Podtrac-measured shows indicates that downloads are down 9% (July 18 – 24) over the previous week, but up 53% over the corresponding period last year. All categories are down week-to-week, with “History” and “Society & Culture” showing the most significant week-to-week decline (-12%). Meanwhile, “Health & Fitness” registers the strongest year-to-year growth, a robust +179%. Across all Podtrac-measured podcasts, download growth (July 19, 2021 – July 24, 2022) was up 53%, while week-over-week download growth (July 18 – 24, 2022) was off 9%. For the 52-week period (July 19, 2021 to July 24, 2022), “Health & Fitness” is +179%; “Comedy” is +100%; “Sports” is +64%; “True Crime” is +54%; “Science” is +52%; “Business” is +51%; “News” is +43%; “Society & Culture” is +39%; “History” is +32%; and “Arts” is flat. Week-over-week download dips (July 18 – 24, 2022) included: -12% (“History”); -12% (“Society & Culture”); -10% (“News”); -10% (“Sports”); -10% (“True Crime”); -9% (“Science”); -7% (“Business”); -7% (“Comedy”); -6% (“Arts”); and -6% (“Health & Fitness”).
exclusive third-party audio provider of every National Football League game across North America. NFL chief media and business officer Brian Rolapp remarks, “SiriusXM continues to be an important part of the NFL family. [It provides] fans access to live game audio, as well as all news and information around their favorite teams.” SiriusXM president and chief content officer Scott Greenstein notes, “The popularity of the NFL, and the 
passion of their fans, is extraordinary. Since 2004, the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams. We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.” Subscribers will continue getting access to every NFL game through Super Bowl LXI (2027) on SiriusXM radio and on the SXM App. The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team. The satcaster will offer additional team-focused content, including coaches shows, and press conferences to subscribers.
America Amplified “Election 2022” Launches This Week. Funded by the Corporation For Public Broadcasting, the America Amplified “Election 2022” initiative helps public media stations in 25 states, including Michigan Radio, ensure that citizens are properly informed to participate in this fall’s local, state and congressional
elections. Corporation For Public Broadcasting president/chief executive officer Pat Harrison comments, “Voting is the foundation of a democracy. We want to ensure that all eligible citizens have the information they need to exercise their right to vote. With more than 1,500 locally managed and operated stations, public media is ideally situated to engage all citizens. America Amplified’s listening-first approach will help build trust in the process.” Michigan Radio program director Matt Shafer Powell remarks, “Joining America Amplified gives Michigan Radio the chance to build on our long-standing commitment to engaging and informing our community. We are excited to bring additional resources to better understand what our communities need to know about election processes and election security.” Among the initiative’s community engagement activities is an online tool that allows the public to submit questions related to the election voting process. Questions will be answered using nonpartisan election information sources.
the TALKERS 2022 convention held on June 10 at Hofstra University on Long Island. Today’s video addition features the panel discussion titled “Programming News/Talk Radio in the Digital Era” moderated by Mike McVay, president, McVay Media Consulting. Panelists include Dr. Asa Andrew, CEO/host, The Doctor Asa Health Network (“Believe”); Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida region, iHeartMedia Miami; Phil Boyce, SVP/spoken word format, Salem Media Group, Salem Radio Network/operations VP, New York Region; Kevin DeLany, VP, news & talk programming, Westwood One; and Greg Stocker, program director, WPHT, Philadelphia. The introduction was provided by Steve Goldstein, CEO, Amplifi Media. You can watch the video 
iHM Jacksonville Boosts Lawrence To Senior VP/Sales. Two-and-a-half-year iHeartMedia Jacksonville vice president/sales Stacey Lawrence advances to senior vice president/sales of that Florida cluster. Lawrence will report to iHeartMedia North Florida area president Paul Rogers, who comments, “When I joined the market [in March 2021], I took a long time to evaluate our team, including our management team. I wanted to learn their values, their work ethic, and observe their commitment to our team, our customers, and to iHeart. Stacey flat-out earned it, and her strong working relationship with vice president/digital sales Brooke Adams is going to be crucial and what takes us over the top.” Lawrence remarks, “I’m thrilled to step into my new role with this incredible team in Jacksonville. Although I’ve been with iHeartMedia less than three years, it did not take me long to realize this was where I belonged. [It’s] a forward-thinking company that is customer-centric at its core. Jacksonville is exploding and I plan on leading this team to their fullest potential. I look forward to making a difference in our community and helping businesses achieve their marketing goals through our world- class, multi-channel offerings.” Lawrence spent 14 years with Hibu (formerly YellowBook USA). She later held sales management positions for two Jacksonville TV stations, including Graham Media Group’s WJXT-TV. Among the stations in iHM Jacksonville is Spanish news/talk WFXJ “Acción 97.3.”
named president/chief executive officer of the Maine Association of Broadcasters. Moore succeeds Suzanne Goucher, who passed away unexpectedly earlier this year. MAB board chair/WMTW-TV, Portland president/general manager David Abel states, “The Board was looking for someone with deep experience in Maine broadcasting and extensive relationships throughout the state; Tim stood out among some very qualified candidates. There is much to be done to position the MAB for the future and we are excited to have Tim lead that effort.” According to Moore, “I’ve loved the MAB for years and believe in the mission to advocate for broadcasters on every level. My thanks to David Abel; incoming chair Corey Garrison; and the entire board of directors for placing their faith and trust in me. I’m beyond excited to lead the MAB into the future and cannot wait to get started.” Moore began his Maine radio career in Bangor at WKSQ. He later went to Portland as operations manager of WHOM and WJBQ. A former MAB board chair, Moore is a member of the MAB Hall of Fame and was awarded the inaugural (2010) “Broadcast Achievement Award.” The Maine Association of Broadcasters was formed in 1947 to “cultivate a friendly spirit of cooperation in matters of common interest” to radio and television stations throughout the “Pine Tree State.”
Wexler Wins NFPW’s Top Spot For Best Radio Interview. Just hours after Jim Himes spent a marathon day and night at the U.S. Capitol following the January 6 (2021) riot, Connoisseur Media Bridgeport news/talk WICC’s Lisa Wexler interviewed the Connecticut congressman live on her 10:00 am – 12:00 noon show. That January 7 interview enabled Wexler to win first-place for “Best Radio Interview” in the National Federation of Press Women’s Awards. Wexler comments, “Interviewing congressman Jim Himes after he experienced all that transpired on January 6 felt like history in the making. I urge all to listen to it now, with the benefit of hindsight.” Connoisseur Media senior vice president Kristin Okesson remarks, “The role of radio is as vital as it’s ever been, and Lisa Wexler is a fantastic example of what makes the medium so critical right now. Lisa has developed a deep connection to her audience through her no-nonsense interview style and down-to-earth storytelling. Through these stormy past few years, Lisa was there to help guide her listeners through. She remains a reassuring voice during an uncomfortable time in our nation and the world. Connecticut and WICC are lucky to have Lisa Wexler behind the microphone.” NFPW is a nationwide organization of women and men pursuing careers across the communications spectrum, including radio, television print, electronic journalism, freelancing, new media, books, public relations, marketing, graphic design, photography, and advertising. Winners from throughout the country were honored this past Saturday (6/25) during the National Federation of Press Women communications contest ceremony in Fargo, North Dakota. Nearly 2,000 entries were judged in a wide variety of categories. Only first-place winning entries at the state level are eligible to enter the national contest. All entries were published or broadcast between January 1 – December 31 (2021). “The Lisa Wexler Show” took first place for the Jim Himes interview at the Connecticut Press Awards.
“Share Of Ear” Q1 2022 Findings. Among this week’s Cumulus Media/Westwood One Audio Active Group blog highlights is that among registered voters, terrestrial radio has a 75% share of ad-supported audio. Meanwhile, AM/FM radio’s audience is 13 times bigger than Pandora and 19 times that of Spotify. Trending ad-supported audience shares from Q1 2020 to Q1 2022, terrestrial radio sees little change (78% to 76%). As podcast shares
bump up from 7% to 11%, Pandora’s shares are down 25% (8% to 6%). Also in single-digits are Spotify (4%) and SiriusXM (3%). Terrestrial radio leads total ad-supported shares among key buying demographics; podcast shares are greater than Spotify and Pandora combined. In the car, AM/FM radio shares have been in the high-80s the last six years. Most Americans only listen to terrestrial radio and never listen to Pandora and Spotify. Over six years, the proportion of terrestrial radio listening occurring through online streaming has nearly doubled (8% to 15%). More radio listening is occurring via stream (15%) than the entire AM dial. With a 43% share, terrestrial radio leads ad-supported listening on the smart speaker. Edison Research’s quarterly “Share of Ear” study surveys 4,000 Americans to measure daily reach and time spent for all forms of audio.
TALKERS News Notes. The first-ever “Black Effect Podcast Festival” is set to take place August 28 at the Avant Gardner in Brooklyn. Premiere Networks’ “Breakfast Club” co-host Charlamagne Tha God will join the festival, along with some of the Black Effect Podcast Network’s most popular personalities for a day of live podcast tapings and discussions aimed at aspiring podcasters in the black community. According to Charlamagne Tha God, “The Black Effect Podcast Network was created to amplify black voices for new and established content creators and storytellers, giving them a space to showcase their creative vision in the ever-growing podcast game. I’m excited to celebrate the first-ever Black Effect Podcast Festival, where talented black creators and aspiring podcasters will come together for a day to uplift and inspire one another. This festival is for the culture and is one of many events the network will host for the black community.” Launched in
September 2020 and curated by Charlamagne Tha God, the Black Effect Podcast Network has debuted 32 shows. Black Effect Podcast Network partners include AT&T, BetterHelp, Hulu, Molson Coors, Nissan and State Farm … Former Carolina Panthers linebacker Luke Kuechly is coming back to the organization to be part of this year’s radio broadcasts on iHeartMedia Charlotte. A first-round pick by the Panthers in 2012, Kuechly will be in the booth for six home games and 
the road trip to his hometown of Cincinnati. He comments, “I just love the Panthers. I want to be attached to the team and the game. I think it could be a lot of fun.” Kuechly played eight seasons in Carolina and retired following the 2019 season. Other members of the Panthers radio team are Anish Shroff; Jordan Gross; Jake Delhomme; Kristen Balboni; and Jim Szoke … Among the three specials ABC Audio will provide to affiliates this July 4th weekend is ABC News Radio’s three-hour Jason Nathanson-hosted “Press Play.” Nathanson and ABC News correspondents venture across the country thrill-seeking and learning new skills.
and gain 70% versus the corresponding period last year. Whereas “Health & Fitness” displays the strongest week-over-week growth (+9%), “Comedy” registers the weakest week-to-week loss (-4%). The category with the strongest year-over-year improvement is “Health & Fitness,” climbing 183%. Across all Podtrac-measured podcasts, download growth for the 52-week period (June 21, 2021 – June 26, 2022) was up 70%, while week-over-week (June 20 – 26, 2022) download advancement was up 1%. Year-to-year download growth was +183% for “Health & Fitness”; +116%, “Comedy”; +87%, “True Crime”; +83%, “Sports”; +64%, “News”; +62%, “Business”; +60%, “Society & Culture”; +47%, “Science”; +44%, “History”; and +12% for “Arts.” Download week-over-week gains are made by “Health & Fitness” (+9%); “Arts” (+3%); “News” (+3%); “Society & Culture” (+3%); and “Sports” (+2%). “History” remains even, while “Comedy” is -4%; “Science” and “True Crime” are both -3%; and “Business” is -2%.
